The Category Index
The brands AI assistants actually recommend when UK consumers ask — 67 categories, measured directly from ChatGPT, Claude and Gemini answers, refreshed every week.
4,020 AI answers · 2,860 brand citations · 850 brands tracked · measured, never estimated
Car Leasing story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about car leasing — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | All Car Leasing | 5% | 3.3 | 13% | 40% |
| 2 | First Vehicle Leasing | 5% | 3.3 | 6% | 50% |
| 3 | VC Plus | 5% | 3.3 | 0% | — |
| 4 | Nationwide Vehicle Contracts | 3% | 1.0 | 15% | 44% |
| 5 | Silverstone Leasing | 3% | 3.5 | 6% | 67% |
| 6 | Synergy Car Leasing | 3% | 3.5 | 5% | 80% |
| 7 | LetsLease | 3% | 4.0 | 4% | 50% |
| 8 | Zero Deposit Car Leasing | 3% | 4.0 | 0% | — |
| 9 | Hippo Leasing | 2% | 4.0 | 5% | 33% |
| 10 | Lease World | 2% | 4.0 | 4% | 43% |
| 11 | Stable Vehicle Contracts | 2% | 5.0 | 1% | 0% |
| 12 | Carwow | 2% | 6.0 | 10% | 50% |
| 13 | Leasing Options | 2% | 7.0 | 2% | 17% |
| 14 | Britannia Car Leasing | 2% | 8.0 | 4% | 67% |
| 15 | Ayvens | 0% | — | 0% | — |
Most-cited independent sources: gov.uk · 13 moneyhelper.org.uk · 11 bvrla.co.uk · 9 theaa.com · 9 moneysavingexpert.com · 7 autotrader.co.uk · 6
Electric Cars story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about electric cars — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Tesla | 40% | 1.5 | 44% | 39% |
| 2 | Hyundai | 25% | 3.7 | 28% | 24% |
| 3 | Kia | 25% | 4.0 | 6% | 0% |
| 4 | BMW | 20% | 4.3 | 6% | 50% |
| 5 | Smart | 18% | 1.8 | 0% | — |
| 6 | Volkswagen | 18% | 4.6 | 0% | — |
| 7 | Skoda | 17% | 3.8 | 0% | — |
| 8 | Renault | 13% | 3.0 | 0% | — |
| 9 | Nissan | 10% | 4.0 | 0% | — |
| 10 | Peugeot | 10% | 5.3 | 0% | — |
| 11 | Mercedes-Benz | 8% | 2.8 | 6% | 50% |
| 12 | Ford | 7% | 2.0 | 6% | 0% |
| 13 | Porsche | 7% | 2.5 | 6% | 100% |
| 14 | Polestar | 7% | 4.3 | 0% | — |
| 15 | Mini | 7% | 4.5 | 0% | — |
Most-cited independent sources: gov.uk · 27 carwow.co.uk · 12 evcompared.co.uk · 9 carsa.co.uk · 4 euroncap.com · 4 loveelectric.cars · 4
Luxury SUVs & 4x4s story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about luxury suvs & 4x4s — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Mercedes-Benz | 37% | 3.1 | 10% | 33% |
| 2 | BMW | 35% | 2.3 | 14% | 23% |
| 3 | Porsche | 25% | 2.3 | 0% | — |
| 4 | Land Rover | 23% | 2.1 | 33% | 14% |
| 5 | Audi | 23% | 3.2 | 10% | 33% |
| 6 | Bentley | 13% | 3.4 | 5% | 25% |
| 7 | Volvo | 13% | 6.1 | 0% | 0% |
| 8 | Toyota | 12% | 3.6 | 10% | 20% |
| 9 | Ford | 10% | 3.2 | 5% | 50% |
| 10 | Aston Martin | 10% | 3.7 | 0% | — |
| 11 | Volkswagen | 8% | 3.6 | 0% | — |
| 12 | Kia | 7% | 1.3 | 0% | — |
| 13 | Rolls-Royce | 7% | 1.5 | 5% | 33% |
| 14 | Lamborghini | 7% | 5.8 | 0% | — |
| 15 | Ineos | 5% | 2.7 | 5% | — |
Most-cited independent sources: gov.uk · 17 euroncap.com · 9 whatcar.com · 8 youtube.com · 7 edmunds.com · 6 autocar.co.uk · 5
Used Cars story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about used cars — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Auto Trader | 7% | 1.0 | 33% | 0% |
| 2 | Motors | 7% | 1.5 | 0% | — |
| 3 | eBay Motors | 2% | 2.0 | 0% | — |
| 4 | CarGurus | 0% | — | 7% | 100% |
| 5 | Carwow | 0% | — | 47% | 17% |
| 6 | Cinch | 0% | — | 7% | 100% |
| 7 | Parkers | 0% | — | 0% | 0% |
| 8 | PistonHeads | 0% | — | 7% | — |
Most-cited independent sources: gov.uk · 24 rac.co.uk · 16 reddit.com · 12 theaa.com · 9 youtube.com · 7 whatcar.com · 4
Dermatological Skincare story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about dermatological skincare — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Vaseline | 17% | 4.0 | 5% | 100% |
| 2 | CeraVe | 15% | 3.4 | 5% | 100% |
| 3 | Cetaphil | 12% | 2.4 | 0% | — |
| 4 | E45 | 12% | 2.9 | 0% | — |
| 5 | Superdrug | 10% | 1.3 | 21% | 40% |
| 6 | Nivea | 8% | 2.8 | 0% | — |
| 7 | Aveeno | 8% | 4.6 | 0% | 0% |
| 8 | La Roche-Posay | 7% | 3.0 | 0% | 0% |
| 9 | Simple | 5% | 2.7 | 5% | — |
| 10 | Cetraben | 5% | 3.7 | 0% | — |
| 11 | Dove | 5% | 5.3 | 0% | — |
| 12 | Childs Farm | 3% | 1.0 | 0% | — |
| 13 | Avene | 3% | 4.0 | 0% | — |
| 14 | Epaderm | 3% | 5.0 | 0% | — |
| 15 | Garnier | 3% | 5.5 | 0% | — |
Most-cited independent sources: nhs.uk · 33 boots.com · 17 aad.org · 6 kompromiss-los.ch · 5 youtube.com · 5 nih.gov · 4
Haircare story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about haircare — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | L'Oréal Paris | 33% | 2.2 | 17% | 50% |
| 2 | Tresemmé | 20% | 2.8 | 0% | — |
| 3 | Garnier | 20% | 3.4 | 8% | 100% |
| 4 | Redken | 18% | 2.3 | 8% | 25% |
| 5 | Olaplex | 17% | 2.6 | 17% | 25% |
| 6 | Pantene | 13% | 3.8 | 0% | — |
| 7 | Color Wow | 12% | 2.0 | 17% | — |
| 8 | Aussie | 12% | 3.0 | 0% | — |
| 9 | Schwarzkopf | 12% | 3.4 | 0% | — |
| 10 | Monday Haircare | 10% | 1.0 | 0% | — |
| 11 | Faith in Nature | 10% | 1.7 | 17% | 100% |
| 12 | K18 | 8% | 1.0 | 0% | — |
| 13 | Clairol | 8% | 1.8 | 0% | — |
| 14 | Living Proof | 8% | 2.2 | 0% | 0% |
| 15 | Moroccanoil | 8% | 2.6 | 8% | 17% |
Most-cited independent sources: boots.com · 38 marieclaire.co.uk · 11 reddit.com · 10 independent.co.uk · 9 whowhatwear.com · 9 superdrug.com · 7
Soft Drinks story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about soft drinks — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Fanta | 40% | 1.5 | 0% | — |
| 2 | Sprite | 37% | 1.5 | 0% | — |
| 3 | Coca-Cola | 37% | 1.5 | 100% | 50% |
| 4 | Pepsi | 35% | 2.4 | 0% | 0% |
| 5 | San Pellegrino | 12% | 3.1 | 0% | — |
| 6 | 7 Up | 10% | 4.2 | 0% | — |
| 7 | Dash Water | 8% | 5.0 | 0% | — |
| 8 | Tango | 7% | 3.3 | 0% | — |
| 9 | Schweppes | 7% | 3.8 | 0% | — |
| 10 | Appletiser | 7% | 5.5 | 0% | — |
| 11 | Dr Pepper | 5% | 2.7 | 0% | — |
| 12 | Shloer | 3% | 3.5 | 0% | — |
| 13 | Rubicon | 3% | 4.5 | 0% | — |
| 14 | Irn-Bru | 3% | 7.0 | 0% | — |
| 15 | Belvoir Farm | 3% | 7.5 | 0% | — |
Most-cited independent sources: reddit.com · 16 tesco.com · 11 morrisons.com · 6 sainsburys.co.uk · 5 quora.com · 4 allsupers.co.uk · 3
Online Learning story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about online learning — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Coursera | 25% | 1.9 | 15% | 27% |
| 2 | Udemy | 20% | 3.7 | 7% | 75% |
| 3 | Open University | 12% | 1.6 | 7% | 17% |
| 4 | FutureLearn | 10% | 2.7 | 2% | 25% |
| 5 | edX | 10% | 3.2 | 0% | — |
| 6 | LinkedIn Learning | 8% | 3.0 | 2% | 20% |
| 7 | Skillshare | 5% | 1.3 | 0% | 0% |
| 8 | Alison | 5% | 3.7 | 2% | 33% |
| 9 | Preply | 5% | 3.7 | 2% | 100% |
| 10 | italki | 3% | 1.0 | 5% | 100% |
| 11 | Solihull Approach | 3% | 1.0 | 0% | — |
| 12 | UX Academy | 3% | 1.5 | 5% | 33% |
| 13 | HubSpot Academy | 3% | 2.0 | 0% | — |
| 14 | The School of UX | 3% | 2.0 | 5% | 100% |
| 15 | British Council | 3% | 2.5 | 5% | 14% |
Most-cited independent sources: gov.uk · 15 freecoursesinengland.co.uk · 6 reddit.com · 6 bsmsedu.org.uk · 4 classcentral.com · 3 education.gov.uk · 3
Universities story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about universities — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | University of Oxford | 22% | 1.3 | 6% | 50% |
| 2 | University of Cambridge | 20% | 2.2 | 9% | 0% |
| 3 | University of Edinburgh | 17% | 5.4 | 13% | 0% |
| 4 | Imperial College London | 13% | 2.6 | 3% | 100% |
| 5 | University College London | 13% | 4.4 | 6% | 0% |
| 6 | London School of Economics and Political Science | 12% | 6.9 | 0% | — |
| 7 | University of Warwick | 12% | 7.9 | 3% | 100% |
| 8 | University of St Andrews | 10% | 8.3 | 0% | — |
| 9 | University of Manchester | 8% | 7.8 | 3% | 0% |
| 10 | Durham University | 8% | 10.2 | 0% | — |
| 11 | King's College London | 7% | 5.8 | 9% | 0% |
| 12 | University of Glasgow | 7% | 8.5 | 0% | 0% |
| 13 | University of Bristol | 7% | 9.0 | 13% | 50% |
| 14 | University of Leeds | 5% | 8.0 | 0% | 0% |
| 15 | University of York | 3% | 2.5 | 3% | 0% |
Most-cited independent sources: gov.uk · 20 ucas.com · 13 timeshighereducation.com · 9 prospects.ac.uk · 6 thecompleteuniversityguide.co.uk · 5 topuniversities.com · 5
Energy Suppliers story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about energy suppliers — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Octopus Energy | 20% | 2.1 | 15% | 67% |
| 2 | British Gas | 13% | 1.1 | 15% | 60% |
| 3 | EDF Energy | 10% | 2.5 | 13% | 33% |
| 4 | E.ON Next | 10% | 3.7 | 11% | 0% |
| 5 | OVO Energy | 10% | 4.0 | 19% | 50% |
| 6 | ScottishPower | 10% | 5.3 | 4% | 0% |
| 7 | Green Energy | 5% | 1.0 | 0% | — |
| 8 | Boost | 5% | 3.0 | 0% | — |
| 9 | Good Energy | 3% | 1.5 | 2% | — |
| 10 | Utility Warehouse | 3% | 7.5 | 2% | 0% |
| 11 | Ecotricity | 2% | 3.0 | 0% | 0% |
| 12 | Fuse Energy | 0% | — | 9% | 100% |
| 13 | Outfox the Market | 0% | — | 2% | — |
| 14 | So Energy | 0% | — | 6% | 50% |
| 15 | Utilita | 0% | — | 2% | — |
Most-cited independent sources: ofgem.gov.uk · 41 citizensadvice.org.uk · 28 moneysavingexpert.com · 16 uswitch.com · 8 gov.uk · 7 cse.org.uk · 6
Fuel & EV Charging story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about fuel & ev charging — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | BP | 28% | 3.2 | 0% | — |
| 2 | Tesla | 25% | 2.0 | 0% | — |
| 3 | Shell | 23% | 3.6 | 11% | 29% |
| 4 | Extra | 22% | 3.4 | 0% | — |
| 5 | Tesco | 17% | 1.6 | 0% | 0% |
| 6 | InstaVolt | 17% | 2.6 | 0% | — |
| 7 | GRIDSERVE | 13% | 2.8 | 11% | 100% |
| 8 | Sainsbury's | 13% | 3.0 | 0% | — |
| 9 | Osprey Charging | 12% | 3.7 | 6% | 100% |
| 10 | Morrisons | 12% | 4.3 | 0% | — |
| 11 | Fastned | 10% | 3.3 | 0% | — |
| 12 | Asda | 8% | 2.2 | 0% | — |
| 13 | Esso | 8% | 3.8 | 6% | 100% |
| 14 | MFG | 8% | 3.8 | 0% | — |
| 15 | Pod Point | 7% | 2.5 | 0% | — |
Most-cited independent sources: youtube.com · 13 reddit.com · 12 zapmap.com · 12 which.co.uk · 8 gov.uk · 5 electriccarscheme.com · 4
Betting & Gaming story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about betting & gaming — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | bet365 | 30% | 2.3 | 23% | 30% |
| 2 | William Hill | 20% | 3.2 | 18% | 22% |
| 3 | Flutter Entertainment | 18% | 2.9 | 5% | 100% |
| 4 | Paddy Power | 18% | 2.9 | 0% | — |
| 5 | Sky Bet | 15% | 2.3 | 9% | 0% |
| 6 | Betfred | 10% | 2.5 | 5% | 0% |
| 7 | Entain | 10% | 3.8 | 9% | 67% |
| 8 | BetMGM | 8% | 2.8 | 5% | — |
| 9 | PokerStars | 7% | 2.0 | 18% | 50% |
| 10 | LeoVegas | 7% | 3.5 | 0% | — |
| 11 | Betfair | 7% | 4.0 | 0% | 0% |
| 12 | Betway | 7% | 4.0 | 0% | — |
| 13 | Ladbrokes | 7% | 4.3 | 0% | — |
| 14 | GGPoker | 5% | 1.7 | 0% | — |
| 15 | Casumo | 3% | 1.5 | 5% | 100% |
Most-cited independent sources: gamblingcommission.gov.uk · 20 independent.co.uk · 6 tntsports.co.uk · 6 reddit.com · 5 casino.org · 4 goal.com · 4
Streaming Services story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about streaming services — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Netflix | 65% | 1.8 | 5% | 9% |
| 2 | Disney+ | 50% | 2.8 | 15% | 27% |
| 3 | Amazon Prime Video | 47% | 3.2 | 10% | 27% |
| 4 | Apple TV+ | 23% | 5.5 | 15% | 30% |
| 5 | NOW | 22% | 5.0 | 5% | 25% |
| 6 | BBC iPlayer | 17% | 3.2 | 0% | 0% |
| 7 | BFI Player | 15% | 3.9 | 15% | 11% |
| 8 | Channel 4 | 15% | 5.6 | 3% | 100% |
| 9 | Sky Go | 13% | 3.0 | 5% | 14% |
| 10 | ITVX | 13% | 5.8 | 0% | — |
| 11 | Max | 13% | 6.1 | 0% | — |
| 12 | My5 | 13% | 7.8 | 3% | — |
| 13 | YouTube | 12% | 5.4 | 10% | 0% |
| 14 | MUBI | 10% | 2.8 | 5% | 67% |
| 15 | Amazon Music | 10% | 3.5 | 0% | — |
Most-cited independent sources: reddit.com · 9 theguardian.com · 7 facebook.com · 5 moneysavingexpert.com · 5 howtogeek.com · 3 justanswer.com · 3
Video Games story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about video games — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | PlayStation | 87% | 1.7 | 29% | 18% |
| 2 | Xbox | 80% | 2.1 | 43% | 24% |
| 3 | Nintendo | 77% | 2.7 | 23% | 25% |
| 4 | Electronic Arts | 13% | 3.6 | 0% | — |
| 5 | Steam | 12% | 3.4 | 3% | 0% |
| 6 | Mojang Studios | 10% | 2.3 | 0% | — |
| 7 | Analogue | 7% | 4.0 | 3% | 20% |
| 8 | Steam Deck | 7% | 4.5 | 0% | — |
| 9 | Activision Blizzard | 7% | 5.3 | 0% | — |
| 10 | Anbernic | 5% | 4.0 | 0% | — |
| 11 | Bethesda Softworks | 5% | 5.3 | 0% | — |
| 12 | Epic Games | 5% | 5.3 | 0% | — |
| 13 | Meta Quest | 3% | 2.0 | 0% | — |
| 14 | Vive | 3% | 2.0 | 0% | — |
| 15 | GOG | 3% | 4.5 | 0% | — |
Most-cited independent sources: reddit.com · 17 youtube.com · 16 techradar.com · 13 smythstoys.com · 6 tech-insider.org · 6 argos.co.uk · 5
Business Banking story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about business banking — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Xero | 43% | 2.8 | 6% | 16% |
| 2 | Starling Bank | 40% | 2.7 | 13% | 28% |
| 3 | QuickBooks | 40% | 3.5 | 3% | 25% |
| 4 | Monzo | 30% | 3.3 | 5% | 25% |
| 5 | Tide | 30% | 3.7 | 3% | 31% |
| 6 | Revolut | 27% | 4.4 | 6% | 12% |
| 7 | NatWest | 23% | 5.4 | 2% | 0% |
| 8 | Wise | 22% | 3.1 | 15% | 16% |
| 9 | Mettle | 17% | 4.1 | 0% | — |
| 10 | Lloyds Bank | 17% | 5.2 | 4% | 20% |
| 11 | Barclays | 15% | 3.9 | 1% | 14% |
| 12 | HSBC | 15% | 6.6 | 1% | — |
| 13 | Airwallex | 13% | 3.6 | 10% | 29% |
| 14 | ANNA Money | 10% | 4.5 | 7% | 55% |
| 15 | Sage | 10% | 5.5 | 3% | 50% |
Most-cited independent sources: gov.uk · 16 money.co.uk · 9 businessexpert.co.uk · 7 business.gov.uk · 7 businesscomparison.com · 4 currentaccountswitch.co.uk · 4
Credit Cards story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about credit cards — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Barclaycard | 23% | 2.6 | 14% | 67% |
| 2 | HSBC | 17% | 2.0 | 14% | 40% |
| 3 | Chase | 17% | 2.8 | 6% | 50% |
| 4 | American Express | 13% | 1.5 | 3% | 50% |
| 5 | Lloyds Bank | 13% | 2.5 | 6% | 8% |
| 6 | NatWest | 10% | 3.0 | 8% | 0% |
| 7 | Santander | 10% | 4.2 | 2% | 0% |
| 8 | Capital One | 8% | 3.6 | 8% | 67% |
| 9 | TSB | 7% | 1.5 | 0% | — |
| 10 | Halifax | 7% | 2.3 | 2% | 33% |
| 11 | RBS | 7% | 3.0 | 2% | 100% |
| 12 | Starling Bank | 7% | 3.5 | 3% | 33% |
| 13 | Virgin Money | 7% | 3.5 | 6% | 20% |
| 14 | Vanquis Bank | 7% | 4.0 | 5% | 100% |
| 15 | Monzo | 5% | 1.0 | 2% | 33% |
Most-cited independent sources: moneysavingexpert.com · 29 moneyhelper.org.uk · 26 reddit.com · 15 moneysupermarket.com · 11 which.co.uk · 10 fca.org.uk · 9
Digital Current Accounts story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about digital current accounts — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Monzo | 43% | 2.1 | 11% | 18% |
| 2 | Starling Bank | 38% | 3.0 | 7% | 24% |
| 3 | Revolut | 25% | 2.9 | 4% | 7% |
| 4 | Chase | 20% | 2.5 | 4% | 21% |
| 5 | Nationwide | 20% | 3.5 | 11% | 33% |
| 6 | Santander | 17% | 3.7 | 6% | 67% |
| 7 | Barclays | 15% | 3.3 | 7% | 67% |
| 8 | Lloyds Bank | 15% | 3.9 | 7% | 50% |
| 9 | NatWest | 13% | 3.0 | 11% | 40% |
| 10 | HSBC | 12% | 3.3 | 9% | 36% |
| 11 | Plum | 8% | 6.0 | 0% | — |
| 12 | Wise | 7% | 3.3 | 6% | 17% |
| 13 | Snoop | 7% | 3.5 | 0% | — |
| 14 | Emma | 7% | 4.5 | 0% | — |
| 15 | TSB | 7% | 4.8 | 3% | 67% |
Most-cited independent sources: moneyhelper.org.uk · 18 moneysavingexpert.com · 12 which.co.uk · 9 forbes.com · 6 moneysupermarket.com · 5 moneytothemasses.com · 5
Investment Platforms story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about investment platforms — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Capital.com | 40% | 2.2 | 0% | — |
| 2 | AJ Bell | 28% | 3.7 | 7% | 27% |
| 3 | Trading 212 | 25% | 2.7 | 2% | 22% |
| 4 | Hargreaves Lansdown | 25% | 3.1 | 14% | 29% |
| 5 | Vanguard | 20% | 3.2 | 7% | 43% |
| 6 | InvestEngine | 17% | 3.6 | 3% | 22% |
| 7 | Interactive Investor | 13% | 4.6 | 10% | 21% |
| 8 | Freetrade | 13% | 4.9 | 3% | 33% |
| 9 | fidelity | 10% | 3.8 | 7% | 16% |
| 10 | IG | 8% | 2.6 | 4% | 20% |
| 11 | Interactive Brokers | 8% | 2.8 | 0% | 0% |
| 12 | Saxo | 8% | 3.6 | 3% | 23% |
| 13 | Dodl | 8% | 5.2 | 0% | — |
| 14 | Wealthify | 7% | 4.5 | 3% | 100% |
| 15 | Aberdeen | 5% | 5.0 | 0% | — |
Most-cited independent sources: gov.uk · 32 fca.org.uk · 17 moneysavingexpert.com · 10 moneyhelper.org.uk · 9 financial-ombudsman.org.uk · 6 reddit.com · 6
Life Insurance story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about life insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Aviva | 30% | 2.4 | 26% | 26% |
| 2 | Legal & General | 20% | 2.6 | 21% | 56% |
| 3 | Royal London | 18% | 3.8 | 10% | 67% |
| 4 | Vitality | 17% | 3.8 | 16% | 100% |
| 5 | LV= | 13% | 3.3 | 2% | 13% |
| 6 | Zurich | 12% | 4.0 | 5% | 67% |
| 7 | Bupa | 7% | 1.5 | 3% | 33% |
| 8 | Scottish Widows | 7% | 3.3 | 2% | 33% |
| 9 | AXA | 7% | 4.3 | 0% | — |
| 10 | The Exeter | 5% | 2.3 | 2% | 0% |
| 11 | British Friendly | 3% | 4.5 | 0% | — |
| 12 | Cirencester Friendly | 2% | 6.0 | 0% | — |
| 13 | Post Office | 0% | — | 10% | 100% |
| 14 | Shepherds Friendly | 0% | — | 2% | 100% |
| 15 | SunLife | 0% | — | 2% | 0% |
Most-cited independent sources: moneyhelper.org.uk · 27 wecovr.com · 17 reassured.co.uk · 15 simpleprotection.co.uk · 10 fca.org.uk · 9 goingprivateuk.co.uk · 9
Mortgages story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about mortgages — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Halifax | 12% | 2.9 | 20% | 36% |
| 2 | Nationwide | 10% | 2.7 | 17% | 33% |
| 3 | Santander | 8% | 3.2 | 9% | 100% |
| 4 | HSBC | 8% | 4.6 | 9% | 20% |
| 5 | First Direct | 5% | 1.3 | 4% | 20% |
| 6 | NatWest | 5% | 1.7 | 11% | 8% |
| 7 | Lloyds Bank | 5% | 4.3 | 9% | 0% |
| 8 | Barclays | 5% | 5.3 | 2% | 0% |
| 9 | Virgin Money | 5% | 5.3 | 4% | 33% |
| 10 | Skipton Building Society | 3% | 3.5 | 2% | 0% |
| 11 | Accord Mortgages | 3% | 9.5 | 0% | — |
| 12 | Metro Bank | 2% | 1.0 | 0% | — |
| 13 | The Mortgage Works | 2% | 1.0 | 0% | — |
| 14 | Paragon Bank | 2% | 2.0 | 0% | — |
| 15 | Yorkshire Building Society | 2% | 2.0 | 7% | 50% |
Most-cited independent sources: moneyhelper.org.uk · 21 gov.uk · 16 hoa.org.uk · 13 fca.org.uk · 9 moneysupermarket.com · 9 landlordsguild.com · 5
Payments & BNPL story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about payments & bnpl — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Apple Pay | 48% | 2.1 | 9% | 17% |
| 2 | Google Pay | 48% | 2.8 | 17% | 26% |
| 3 | PayPal | 47% | 2.8 | 12% | 24% |
| 4 | Revolut | 33% | 3.2 | 9% | 14% |
| 5 | Monzo | 25% | 2.6 | 5% | 33% |
| 6 | Checkout.com | 23% | 2.6 | 2% | 50% |
| 7 | Wise | 23% | 3.4 | 17% | 17% |
| 8 | Samsung Pay | 17% | 3.1 | 9% | 13% |
| 9 | Starling Bank | 15% | 3.3 | 0% | 0% |
| 10 | Visa | 12% | 5.1 | 0% | 0% |
| 11 | Mastercard | 12% | 5.9 | 0% | — |
| 12 | Klarna | 10% | 1.7 | 5% | 8% |
| 13 | Barclaycard | 10% | 4.5 | 0% | — |
| 14 | ClearPay | 8% | 2.4 | 2% | 50% |
| 15 | Stripe | 8% | 5.0 | 3% | — |
Most-cited independent sources: fca.org.uk · 10 moneyhelper.org.uk · 8 gov.uk · 7 moneysavingexpert.com · 7 sumup.com · 5 getvuelo.com · 4
Pensions story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about pensions — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | AJ Bell | 10% | 1.3 | 7% | 8% |
| 2 | Hargreaves Lansdown | 10% | 2.3 | 11% | 50% |
| 3 | Vanguard | 8% | 2.2 | 0% | — |
| 4 | Interactive Investor | 8% | 3.4 | 8% | 43% |
| 5 | Aviva | 7% | 2.0 | 14% | 100% |
| 6 | Legal & General | 5% | 2.3 | 8% | 100% |
| 7 | Scottish Widows | 5% | 3.0 | 7% | — |
| 8 | NEST | 3% | 2.5 | 4% | — |
| 9 | Aegon | 3% | 3.0 | 5% | 100% |
| 10 | Fidelity International | 3% | 3.0 | 8% | 50% |
| 11 | PensionBee | 3% | 4.5 | 9% | 29% |
| 12 | Smart Pension | 2% | 1.0 | 0% | — |
| 13 | Freetrade | 2% | 5.0 | 0% | — |
| 14 | InvestEngine | 2% | 6.0 | 0% | 0% |
| 15 | Canada Life | 0% | — | 4% | 0% |
Most-cited independent sources: moneyhelper.org.uk · 43 gov.uk · 35 fca.org.uk · 13 pension-helper.co.uk · 7 thepensionsregulator.gov.uk · 5 calchub.uk · 4
Price Comparison Sites story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about price comparison sites — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Money.co.uk | 18% | 1.5 | 5% | 67% |
| 2 | Compare the Market | 17% | 1.9 | 5% | 33% |
| 3 | Confused.com | 8% | 1.8 | 4% | 50% |
| 4 | Which? | 8% | 2.4 | 9% | 27% |
| 5 | Go.Compare | 8% | 3.0 | 5% | 50% |
| 6 | MoneySuperMarket | 8% | 3.2 | 11% | 33% |
| 7 | Money Saving Expert | 5% | 1.3 | 29% | 31% |
| 8 | Tesco Bank | 3% | 1.0 | 0% | — |
| 9 | Finder | 3% | 3.0 | 5% | 33% |
| 10 | Homebox | 2% | 1.0 | 2% | — |
| 11 | Moneyfacts Compare | 2% | 2.0 | 4% | 67% |
| 12 | Uswitch | 2% | 3.0 | 15% | 33% |
| 13 | Forbes Advisor | 0% | — | 0% | — |
| 14 | Money To The Masses | 0% | — | 4% | 33% |
| 15 | Quotezone | 0% | — | 2% | 0% |
Most-cited independent sources: moneyhelper.org.uk · 14 citizensadvice.org.uk · 11 abi.org.uk · 8 aviva.co.uk · 8 fca.org.uk · 7 ofgem.gov.uk · 7
Chocolate story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about chocolate — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Melt Chocolates | 33% | 1.8 | 11% | 100% |
| 2 | Cadbury | 32% | 2.2 | 5% | 40% |
| 3 | Heroes | 32% | 2.2 | 0% | — |
| 4 | Galaxy | 20% | 2.9 | 0% | — |
| 5 | KitKat | 20% | 3.7 | 0% | 0% |
| 6 | Aero | 18% | 4.7 | 0% | — |
| 7 | Lindt | 17% | 3.2 | 5% | 0% |
| 8 | Hotel Chocolat | 15% | 2.7 | 20% | 21% |
| 9 | Maltesers | 15% | 3.4 | 0% | — |
| 10 | Quality Street | 15% | 4.4 | 0% | — |
| 11 | Milkybar | 15% | 5.3 | 0% | — |
| 12 | Twix | 13% | 3.6 | 0% | — |
| 13 | Milky Way | 13% | 3.8 | 0% | — |
| 14 | After Eight | 13% | 5.1 | 0% | — |
| 15 | Nestlé | 13% | 5.1 | 0% | 0% |
Most-cited independent sources: joybuy.co.uk · 18 tesco.com · 7 amazon.co.uk · 5 bhf.org.uk · 4 chocolatetradingco.com · 4 grocefully.com · 4
amazon.co.uk Food Delivery story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about food delivery — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Deliveroo | 65% | 1.8 | 13% | 12% |
| 2 | Uber Eats | 65% | 2.1 | 35% | 20% |
| 3 | Just Eat | 62% | 2.6 | 8% | 8% |
| 4 | Tesco | 15% | 2.7 | 10% | 75% |
| 5 | Ocado | 8% | 3.4 | 3% | 100% |
| 6 | Morrisons | 8% | 4.4 | 0% | 0% |
| 7 | Asda | 8% | 5.4 | 5% | 100% |
| 8 | Foodhub | 7% | 4.0 | 3% | — |
| 9 | Sainsbury's | 5% | 5.7 | 8% | 50% |
| 10 | Co-op | 5% | 7.3 | 0% | — |
| 11 | DoorDash | 3% | 2.0 | 0% | — |
| 12 | Eat Local | 3% | 3.0 | 5% | 100% |
| 13 | AllTap | 3% | 3.5 | 5% | 25% |
| 14 | Beelivery | 3% | 3.5 | 0% | — |
| 15 | Gopuff | 3% | 5.0 | 3% | — |
Most-cited independent sources: reddit.com · 9 restauranthero.co.uk · 7 owndeliv.com · 6 bozu.co.uk · 4 feast-magazine.co.uk · 4 aexir.com · 3
Food-to-Go & Bakeries story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about food-to-go & bakeries — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Greggs | 42% | 2.0 | 31% | 39% |
| 2 | Tesco | 30% | 2.5 | 14% | 25% |
| 3 | Asda | 22% | 3.9 | 7% | 20% |
| 4 | Pret A Manger | 20% | 2.8 | 10% | 75% |
| 5 | Costa Coffee | 18% | 3.7 | 3% | 50% |
| 6 | Co-op | 15% | 4.2 | 0% | 0% |
| 7 | Caffè Nero | 12% | 3.0 | 0% | 0% |
| 8 | Morrisons | 12% | 3.7 | 7% | 0% |
| 9 | Marks & Spencer | 12% | 4.9 | 7% | 100% |
| 10 | Starbucks | 8% | 4.0 | 3% | 20% |
| 11 | McDonald's | 7% | 3.8 | 0% | — |
| 12 | Boots | 7% | 4.3 | 0% | 0% |
| 13 | Sainsbury's | 5% | 3.7 | 0% | 0% |
| 14 | Tim Hortons | 5% | 5.0 | 0% | — |
| 15 | Beigel Bake | 3% | 1.0 | 3% | — |
Most-cited independent sources: reddit.com · 6 britbreakfast.com · 4 facebook.com · 4 greggsmenusprices.co.uk · 4 studentbeans.com · 3 catering24.co.uk · 2
Discount Stores story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about discount stores — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | B&M | 43% | 2.4 | 15% | 10% |
| 2 | The Range | 38% | 2.5 | 23% | 67% |
| 3 | Home Bargains | 33% | 1.9 | 15% | 0% |
| 4 | Poundland | 30% | 2.9 | 8% | — |
| 5 | Aldi | 20% | 3.3 | 0% | 0% |
| 6 | Lidl | 20% | 4.0 | 15% | 100% |
| 7 | Savers | 10% | 3.7 | 8% | — |
| 8 | TK Maxx | 8% | 2.8 | 0% | — |
| 9 | Wilko | 5% | 1.7 | 0% | — |
| 10 | HomeSense | 5% | 3.0 | 0% | — |
| 11 | Poundstretcher | 3% | 2.5 | 0% | — |
| 12 | Yorkshire Trading | 3% | 3.5 | 8% | 0% |
| 13 | Food Warehouse | 3% | 4.5 | 0% | — |
| 14 | Iceland | 3% | 4.5 | 0% | — |
| 15 | Community Shop | 2% | 4.0 | 0% | — |
Most-cited independent sources: ikea.com · 9 reddit.com · 7 which.co.uk · 6 idealhome.co.uk · 5 dunelm.com · 4 youtube.com · 4
Supermarkets story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about supermarkets — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Tesco | 35% | 1.3 | 32% | 18% |
| 2 | Asda | 27% | 2.6 | 5% | — |
| 3 | Sainsbury's | 22% | 2.9 | 32% | 17% |
| 4 | Morrisons | 20% | 3.9 | 0% | — |
| 5 | Waitrose | 15% | 4.7 | 11% | 33% |
| 6 | Aldi | 13% | 2.6 | 0% | — |
| 7 | Next | 10% | 2.7 | 0% | — |
| 8 | Lidl | 10% | 3.0 | 0% | — |
| 9 | Ocado | 10% | 4.8 | 5% | 0% |
| 10 | Marks & Spencer | 8% | 4.2 | 0% | 0% |
| 11 | Co-op | 5% | 2.7 | 0% | — |
| 12 | Sous Chef | 2% | 1.0 | 5% | — |
| 13 | Fine Food Specialist | 2% | 2.0 | 11% | — |
| 14 | Lina Stores | 2% | 3.0 | 0% | — |
| 15 | Boots | 2% | 4.0 | 0% | — |
Most-cited independent sources: reddit.com · 10 gov.uk · 7 citizensadvice.org.uk · 5 which.co.uk · 5 thegrocer.co.uk · 4 nih.gov · 3
Dental Care story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about dental care — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Invisalign | 8% | 1.0 | 0% | — |
| 2 | mydentist | 5% | 1.0 | 21% | 67% |
| 3 | Bupa Dental Care | 3% | 2.0 | 32% | 80% |
| 4 | Opalescence | 3% | 3.0 | 0% | — |
| 5 | Sensodyne | 3% | 3.0 | 5% | 100% |
| 6 | Crest | 2% | 1.0 | 5% | 100% |
| 7 | Lumineux | 2% | 2.0 | 0% | — |
| 8 | Perfect Smile | 2% | 2.0 | 0% | — |
| 9 | Colosseum Dental | 2% | 3.0 | 0% | — |
| 10 | Quip | 2% | 3.0 | 0% | — |
| 11 | portman dental care | 2% | 4.0 | 0% | — |
| 12 | Rodericks Dental | 2% | 5.0 | 0% | — |
| 13 | One Dental | 0% | — | 0% | 0% |
| 14 | Pearl Dental Clinic | 0% | — | 11% | 100% |
| 15 | South Kensington Medical & Dental | 0% | — | 26% | 0% |
Most-cited independent sources: nhs.uk · 68 gdc-uk.org · 7 urgentcaredental.co.uk · 6 nhsinform.scot · 5 bos.org.uk · 4 dentistscloseby.com · 4
Health Insurance story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about health insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bupa | 43% | 1.4 | 38% | 36% |
| 2 | Aviva | 38% | 2.4 | 17% | 21% |
| 3 | AXA | 32% | 2.1 | 6% | 9% |
| 4 | Vitality | 25% | 3.4 | 19% | 25% |
| 5 | WPA | 12% | 5.1 | 3% | 22% |
| 6 | The Exeter | 7% | 5.5 | 2% | — |
| 7 | MediCash | 2% | 3.0 | 0% | — |
| 8 | Post Office | 2% | 3.0 | 2% | 0% |
| 9 | Saga | 2% | 3.0 | 3% | 0% |
| 10 | Allianz Care | 2% | 4.0 | 3% | 50% |
| 11 | BHSF | 2% | 4.0 | 0% | — |
| 12 | Cigna | 2% | 5.0 | 2% | 50% |
| 13 | Freedom Healthinsurance | 2% | 6.0 | 5% | 0% |
| 14 | Now Health International | 0% | — | 0% | — |
Most-cited independent sources: wecovr.com · 46 goingprivateuk.co.uk · 17 which.co.uk · 13 drewberryinsurance.co.uk · 12 moneyhelper.org.uk · 11 nhs.uk · 10
Opticians & Eyecare story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about opticians & eyecare — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Specsavers | 27% | 1.7 | 33% | 16% |
| 2 | Tesco Opticians | 20% | 3.3 | 0% | — |
| 3 | Vision Express | 20% | 3.3 | 10% | 57% |
| 4 | Boots Opticians | 18% | 2.7 | 14% | 24% |
| 5 | GlassesDirect | 10% | 3.5 | 11% | 33% |
| 6 | SelectSpecs | 7% | 2.0 | 7% | 67% |
| 7 | Asda Opticians | 7% | 3.3 | 0% | — |
| 8 | Direct Sight | 5% | 2.0 | 4% | 43% |
| 9 | Specscart | 5% | 3.3 | 6% | 50% |
| 10 | Glasses2You | 3% | 5.0 | 4% | — |
| 11 | Eye Emporium | 2% | 2.0 | 1% | 50% |
| 12 | Firmoo | 2% | 2.0 | 1% | — |
| 13 | Next Day Spex | 2% | 3.0 | 1% | 50% |
| 14 | SmartBuyGlasses | 2% | 3.0 | 1% | 100% |
| 15 | Burghley & Co | 0% | — | 2% | 0% |
Most-cited independent sources: nhs.uk · 27 reddit.com · 7 glassescompared.co.uk · 4 hse.gov.uk · 4 opticalrevolution.co.uk · 4 moneysavingexpert.com · 3
Pain Relief story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about pain relief — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Ibuprofen | 90% | 1.9 | 0% | — |
| 2 | Paracetamol | 75% | 1.6 | 0% | — |
| 3 | Aspirin | 38% | 3.0 | 0% | — |
| 4 | Well | 30% | 3.0 | 5% | — |
| 5 | Nurofen | 15% | 3.2 | 25% | 100% |
| 6 | Panadol | 8% | 2.2 | 0% | — |
| 7 | Voltaren | 7% | 1.5 | 0% | — |
| 8 | Voltarol | 7% | 1.5 | 20% | 50% |
| 9 | Boots | 5% | 3.7 | 30% | — |
| 10 | Aleve | 3% | 1.0 | 0% | 0% |
| 11 | Ibuleve | 3% | 3.0 | 0% | — |
| 12 | Anadin | 3% | 4.0 | 0% | — |
| 13 | Superdrug | 3% | 6.0 | 5% | — |
| 14 | Deep Freeze | 2% | 2.0 | 0% | — |
| 15 | Imigran | 2% | 2.0 | 0% | — |
Most-cited independent sources: nhs.uk · 91 nih.gov · 13 nice.org.uk · 9 medicines.org.uk · 8 nhsinform.scot · 7 bupa.co.uk · 5
Private Healthcare story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about private healthcare — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bupa | 20% | 2.3 | 9% | 24% |
| 2 | AXA Health | 13% | 3.6 | 3% | 14% |
| 3 | Spire Healthcare | 12% | 2.0 | 4% | 0% |
| 4 | Aviva | 12% | 5.0 | 1% | 0% |
| 5 | Circle Health Group | 10% | 2.3 | 9% | 80% |
| 6 | Nuffield Health | 10% | 3.0 | 2% | 20% |
| 7 | Practice Plus Group | 8% | 2.4 | 6% | 33% |
| 8 | Vitality | 7% | 6.5 | 0% | — |
| 9 | RAMSAY HEALTH CARE | 5% | 3.0 | 2% | 50% |
| 10 | HCA Healthcare | 5% | 3.3 | 5% | 60% |
| 11 | Portland Hospital | 5% | 3.3 | 0% | — |
| 12 | New Victoria Hospital | 3% | 3.0 | 3% | 67% |
| 13 | Cromwell Hospital | 3% | 3.5 | 1% | 100% |
| 14 | Lindo Wing | 2% | 1.0 | 0% | — |
| 15 | Vista Health | 2% | 1.0 | 1% | 0% |
Most-cited independent sources: goingprivateuk.co.uk · 13 phin.org.uk · 12 wecovr.com · 11 cqc.org.uk · 5 orthopaedicinnovation.co.uk · 5 which.co.uk · 5
Vitamins & Supplements story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about vitamins & supplements — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Boots | 8% | 3.6 | 19% | 33% |
| 2 | Superdrug | 7% | 3.3 | 9% | 40% |
| 3 | Bulk | 5% | 1.0 | 0% | — |
| 4 | Holland & Barrett | 5% | 2.0 | 9% | 0% |
| 5 | Centrum | 5% | 2.3 | 0% | — |
| 6 | Tesco | 5% | 2.3 | 3% | 50% |
| 7 | Asda | 5% | 3.0 | 0% | — |
| 8 | Ethical Nutrition | 3% | 1.5 | 13% | 100% |
| 9 | Doctor's Best | 2% | 1.0 | 0% | — |
| 10 | Dr.Vegan | 2% | 1.0 | 3% | 0% |
| 11 | Sainsbury's | 2% | 1.0 | 0% | 0% |
| 12 | Vitabiotics | 2% | 1.0 | 0% | — |
| 13 | Healthspan | 2% | 2.0 | 6% | — |
| 14 | Optimum Nutrition | 2% | 2.0 | 0% | — |
| 15 | Vegan Vitality | 2% | 2.0 | 3% | 100% |
Most-cited independent sources: nhs.uk · 31 gov.uk · 11 nih.gov · 10 bbcgoodfood.com · 5 curatehealth.co.uk · 5 trolley.co.uk · 4
Bed-in-a-Box Mattresses story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about bed-in-a-box mattresses — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Simba | 20% | 2.3 | 9% | 100% |
| 2 | Emma | 18% | 2.7 | 9% | 75% |
| 3 | Nectar | 17% | 2.0 | 15% | 25% |
| 4 | Silentnight | 12% | 2.6 | 6% | 33% |
| 5 | Eve Sleep | 8% | 3.6 | 12% | 50% |
| 6 | DreamCloud | 7% | 3.0 | 3% | 33% |
| 7 | Tempur | 7% | 3.8 | 6% | 40% |
| 8 | IKEA | 5% | 2.7 | 9% | 25% |
| 9 | Bensons for Beds | 3% | 1.5 | 0% | — |
| 10 | Helix | 3% | 3.0 | 0% | — |
| 11 | Otty | 3% | 5.0 | 0% | 0% |
| 12 | Dreams | 3% | 6.0 | 6% | 0% |
| 13 | Bear | 2% | 2.0 | 0% | — |
| 14 | ErgoFlex | 2% | 2.0 | 3% | 50% |
| 15 | Vispring | 2% | 2.0 | 0% | — |
Most-cited independent sources: tomsguide.com · 19 which.co.uk · 12 sleepfoundation.org · 9 johnryanbydesign.co.uk · 7 whatmattress.uk · 7 mumsnet.com · 5
Furniture & Homeware story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about furniture & homeware — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | IKEA | 32% | 2.1 | 37% | 27% |
| 2 | Dunelm | 27% | 3.3 | 12% | 100% |
| 3 | The Range | 18% | 3.7 | 8% | 100% |
| 4 | Argos | 18% | 4.2 | 8% | 14% |
| 5 | Sainsbury's | 13% | 5.5 | 6% | — |
| 6 | Habitat | 13% | 5.8 | 0% | — |
| 7 | John Lewis | 12% | 3.1 | 4% | — |
| 8 | Next | 10% | 3.5 | 6% | 100% |
| 9 | B&M | 8% | 3.2 | 2% | 0% |
| 10 | Home Bargains | 7% | 3.8 | 0% | — |
| 11 | Asda | 7% | 7.5 | 0% | — |
| 12 | Matalan | 5% | 5.3 | 4% | — |
| 13 | Poundland | 5% | 5.7 | 0% | — |
| 14 | TK Maxx | 5% | 7.3 | 2% | — |
| 15 | Marks & Spencer | 3% | 3.0 | 4% | 0% |
Most-cited independent sources: reddit.com · 10 youtube.com · 6 idealhome.co.uk · 4 bedfactorydirect.co.uk · 2 chandelierslife.com · 2 fabricmill.com · 2
Household Cleaning Products story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about household cleaning products — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Dettol | 17% | 1.5 | 19% | 50% |
| 2 | Astonish | 12% | 2.3 | 13% | 0% |
| 3 | Flash | 10% | 1.7 | 0% | — |
| 4 | Zoflora | 10% | 3.3 | 13% | 100% |
| 5 | Method | 7% | 1.0 | 0% | — |
| 6 | Bio-D | 7% | 2.0 | 13% | 50% |
| 7 | HG | 5% | 1.0 | 0% | — |
| 8 | Milton | 5% | 2.7 | 13% | — |
| 9 | Cillit Bang | 5% | 3.3 | 0% | — |
| 10 | Ecover | 3% | 1.0 | 6% | 20% |
| 11 | Bona | 3% | 1.5 | 0% | — |
| 12 | Dirtbusters | 3% | 1.5 | 13% | 50% |
| 13 | Lithofin | 3% | 1.5 | 0% | — |
| 14 | Mr Muscle | 3% | 1.5 | 0% | — |
| 15 | Simple Solution | 3% | 2.5 | 0% | — |
Most-cited independent sources: nhs.uk · 8 joybuy.co.uk · 6 cdc.gov · 5 gov.uk · 5 nih.gov · 5 tesco.com · 5
Car Insurance story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about car insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Admiral | 20% | 2.7 | 10% | 27% |
| 2 | Hastings Direct | 15% | 3.1 | 8% | 50% |
| 3 | More Than | 13% | 1.1 | 0% | — |
| 4 | Aviva | 13% | 2.3 | 7% | 17% |
| 5 | LV= | 10% | 3.2 | 5% | 20% |
| 6 | Budget Insurance | 8% | 2.0 | 3% | — |
| 7 | AA | 7% | 1.8 | 8% | 33% |
| 8 | Marmalade | 5% | 1.0 | 5% | — |
| 9 | AXA | 5% | 3.0 | 5% | 25% |
| 10 | RAC | 5% | 3.3 | 15% | 38% |
| 11 | Zego | 5% | 3.3 | 8% | 100% |
| 12 | Direct Line | 5% | 3.7 | 2% | — |
| 13 | Tempcover | 3% | 1.0 | 5% | 0% |
| 14 | Saga | 3% | 2.0 | 0% | — |
| 15 | Cuvva | 3% | 3.0 | 3% | 100% |
Most-cited independent sources: gov.uk · 18 moneysavingexpert.com · 17 moneysupermarket.com · 13 moneyhelper.org.uk · 11 gocompare.com · 10 which.co.uk · 10
Home Insurance story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about home insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | More Than | 22% | 1.2 | 0% | — |
| 2 | Aviva | 13% | 2.1 | 30% | 40% |
| 3 | Direct Line | 8% | 2.2 | 3% | — |
| 4 | Budget Insurance | 8% | 3.6 | 0% | — |
| 5 | Chubb | 5% | 1.0 | 10% | 100% |
| 6 | Cover4Insurance | 5% | 1.0 | 10% | 43% |
| 7 | Admiral | 5% | 2.0 | 13% | 50% |
| 8 | LV= | 5% | 2.3 | 0% | 0% |
| 9 | John Lewis Insurance | 5% | 2.7 | 0% | — |
| 10 | Urban Jungle | 3% | 2.0 | 0% | — |
| 11 | Endsleigh | 2% | 2.0 | 0% | — |
| 12 | NFU Mutual | 2% | 2.0 | 3% | 50% |
| 13 | Protect Your Bubble | 2% | 2.0 | 0% | — |
| 14 | Arma Karma | 2% | 3.0 | 0% | — |
| 15 | Santander | 2% | 4.0 | 3% | 100% |
Most-cited independent sources: moneyhelper.org.uk · 25 abi.org.uk · 15 gocompare.com · 15 moneysupermarket.com · 15 moneysavingexpert.com · 11 comparethemarket.com · 10
Champagne & Cognac story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about champagne & cognac — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Dom Pérignon | 25% | 1.7 | 8% | — |
| 2 | Bollinger | 25% | 4.1 | 0% | — |
| 3 | Taittinger | 18% | 4.1 | 8% | — |
| 4 | Louis Roederer | 17% | 2.9 | 0% | 0% |
| 5 | Krug | 15% | 1.8 | 8% | 100% |
| 6 | Martell | 12% | 3.3 | 33% | 40% |
| 7 | Moët & Chandon | 12% | 3.3 | 0% | 0% |
| 8 | Rémy Martin | 10% | 1.5 | 17% | 25% |
| 9 | Hennessy | 10% | 1.8 | 8% | 100% |
| 10 | Veuve Clicquot | 10% | 2.3 | 0% | — |
| 11 | Pol Roger | 10% | 4.0 | 0% | — |
| 12 | Laurent-Perrier | 10% | 4.8 | 0% | 0% |
| 13 | Salon | 8% | 3.8 | 0% | — |
| 14 | Courvoisier | 7% | 3.5 | 0% | — |
| 15 | Jacques Selosse | 7% | 6.8 | 0% | — |
Most-cited independent sources: champagne.fr · 7 drinkshouse247.co.uk · 7 reddit.com · 7 alibaba.com · 6 brandyclassics.com · 6 decanter.com · 6
Fashion & Leather Goods story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about fashion & leather goods — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Hermès | 30% | 2.5 | 4% | 100% |
| 2 | Chanel | 28% | 3.6 | 0% | — |
| 3 | Louis Vuitton | 27% | 3.4 | 22% | 24% |
| 4 | Loewe | 20% | 6.0 | 4% | 50% |
| 5 | The Row | 15% | 5.2 | 0% | — |
| 6 | Dior | 15% | 6.0 | 4% | — |
| 7 | Gucci | 15% | 6.0 | 0% | — |
| 8 | Coach | 13% | 4.4 | 9% | 25% |
| 9 | Prada | 13% | 5.4 | 4% | 25% |
| 10 | Bottega Veneta | 13% | 5.8 | 0% | — |
| 11 | Saint Laurent | 10% | 5.0 | 0% | — |
| 12 | Rimowa | 8% | 1.8 | 17% | 50% |
| 13 | Briggs & Riley | 8% | 3.0 | 13% | 15% |
| 14 | Goyard | 7% | 4.3 | 0% | — |
| 15 | Celine | 7% | 7.0 | 0% | — |
Most-cited independent sources: whowhatwear.com · 8 youtube.com · 7 reddit.com · 6 gov.uk · 4 net-a-porter.com · 4 handbagangels.com · 3
Fragrance & Beauty story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about fragrance & beauty — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Charlotte Tilbury | 7% | 2.5 | 50% | 0% |
| 2 | La Mer | 5% | 1.7 | 0% | — |
| 3 | Clé de Peau Beauté | 3% | 1.5 | 0% | — |
| 4 | Elemis | 3% | 1.5 | 0% | — |
| 5 | Estée Lauder | 3% | 2.0 | 25% | — |
| 6 | MAC Cosmetics | 3% | 3.0 | 0% | — |
| 7 | Maison Francis Kurkdjian | 3% | 4.5 | 0% | — |
| 8 | Dior | 3% | 5.5 | 0% | — |
| 9 | Jo Malone London | 3% | 6.0 | 0% | — |
| 10 | Maison Margiela | 3% | 6.0 | 0% | — |
| 11 | Chanel | 3% | 6.5 | 0% | — |
| 12 | Diptyque | 3% | 7.0 | 0% | — |
| 13 | Creed | 2% | 1.0 | 0% | — |
| 14 | Augustinus Bader | 2% | 2.0 | 0% | — |
| 15 | La Prairie | 2% | 2.0 | 0% | — |
Most-cited independent sources: scento.com · 12 youtube.com · 11 harrods.com · 5 nhs.uk · 5 homecourt.co · 4 gov.uk · 3
Watches & Jewellery story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about watches & jewellery — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Rolex | 28% | 1.5 | 17% | 13% |
| 2 | Omega | 23% | 2.6 | 0% | — |
| 3 | Patek Philippe | 20% | 3.4 | 0% | — |
| 4 | Cartier | 20% | 3.5 | 17% | 29% |
| 5 | Audemars Piguet | 10% | 5.0 | 0% | — |
| 6 | Breitling | 8% | 3.6 | 0% | — |
| 7 | Longines | 8% | 4.0 | 8% | 20% |
| 8 | Nomos Glashütte | 7% | 4.0 | 8% | 10% |
| 9 | Junghans | 5% | 2.7 | 17% | 22% |
| 10 | TAG Heuer | 5% | 2.7 | 0% | — |
| 11 | IWC Schaffhausen | 5% | 3.7 | 8% | 25% |
| 12 | Panerai | 5% | 3.7 | 0% | — |
| 13 | Tudor | 5% | 4.7 | 0% | 0% |
| 14 | Breguet | 3% | 1.0 | 0% | — |
| 15 | Bulgari | 3% | 3.0 | 0% | — |
Most-cited independent sources: chrono24.com · 8 youtube.com · 6 reddit.com · 5 robinsonsjewelers.com · 4 weclarkwatchrepairs.co.uk · 4 bobswatches.com · 3
Pet Care story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about pet care — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Pets at Home | 10% | 2.0 | 10% | 100% |
| 2 | Purina | 10% | 2.2 | 3% | 20% |
| 3 | Zooplus | 10% | 2.3 | 10% | 15% |
| 4 | Harringtons | 10% | 2.5 | 3% | — |
| 5 | Tesco | 10% | 2.8 | 10% | 67% |
| 6 | Butternut Box | 7% | 1.8 | 0% | — |
| 7 | Tails.com | 7% | 2.0 | 0% | 0% |
| 8 | Royal Canin | 7% | 2.3 | 7% | 15% |
| 9 | PetShop.co.uk | 7% | 3.0 | 7% | — |
| 10 | Skinner's | 7% | 4.3 | 7% | 29% |
| 11 | Oneisall | 5% | 1.3 | 3% | 100% |
| 12 | Wahl | 5% | 1.7 | 0% | 0% |
| 13 | VioVET | 5% | 3.0 | 10% | — |
| 14 | Wagg | 5% | 3.7 | 0% | — |
| 15 | Aldi | 5% | 4.3 | 0% | — |
Most-cited independent sources: rspca.org.uk · 12 pdsa.org.uk · 9 smartbark.co.uk · 8 ukpetfood.org · 6 bluecross.org.uk · 5 gov.uk · 5
Pet Insurance story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about pet insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Agria | 23% | 2.2 | 10% | 80% |
| 2 | Petplan | 23% | 2.2 | 19% | 35% |
| 3 | ManyPets | 17% | 2.1 | 6% | 15% |
| 4 | More Than | 13% | 1.9 | 1% | — |
| 5 | Animal Friends | 10% | 2.8 | 8% | 7% |
| 6 | Perfect Pet | 8% | 2.4 | 13% | 24% |
| 7 | Direct Line | 8% | 3.2 | 1% | 13% |
| 8 | NFU Mutual | 7% | 1.8 | 2% | 50% |
| 9 | Admiral | 7% | 3.0 | 8% | 50% |
| 10 | BASC | 5% | 2.7 | 0% | 0% |
| 11 | Napier | 5% | 4.0 | 1% | 100% |
| 12 | John Lewis | 5% | 4.3 | 2% | — |
| 13 | Napo | 5% | 4.3 | 0% | — |
| 14 | RSPCA | 2% | 1.0 | 1% | 0% |
| 15 | Petgevity | 2% | 2.0 | 7% | 14% |
Most-cited independent sources: petinsurancehub.co.uk · 14 moneyhelper.org.uk · 13 moneysupermarket.com · 11 britishpetinsurance.co.uk · 10 gocompare.com · 10 abi.org.uk · 9
Conveyancing, Wills & Probate story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about conveyancing, wills & probate — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | UK Probate | 7% | 1.0 | 0% | — |
| 2 | Beyond | 7% | 1.8 | 0% | — |
| 3 | Co-op Legal Services | 7% | 2.3 | 11% | 0% |
| 4 | Citizens Advice | 5% | 1.0 | 16% | 27% |
| 5 | Muve | 5% | 1.0 | 11% | 22% |
| 6 | Which? Wills | 5% | 2.0 | 3% | — |
| 7 | Farewill | 3% | 1.0 | 3% | 100% |
| 8 | JMW Solicitors | 3% | 2.0 | 5% | 100% |
| 9 | PSR Solicitors | 3% | 3.0 | 8% | 100% |
| 10 | Guardian Angel | 3% | 3.5 | 0% | — |
| 11 | Lacey's | 2% | 1.0 | 3% | 100% |
| 12 | Clifford Johnston & Co | 2% | 2.0 | 3% | 100% |
| 13 | Eden Conveyancing | 2% | 2.0 | 3% | 100% |
| 14 | Express Conveyancing | 2% | 2.0 | 3% | 0% |
| 15 | GD Property Solicitors | 2% | 2.0 | 0% | — |
Most-cited independent sources: gov.uk · 78 lawsociety.org.uk · 9 hoa.org.uk · 6 moneyhelper.org.uk · 6 moneysavingexpert.com · 5 pdalaw.co.uk · 5
Job Boards story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about job boards — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | 58% | 2.2 | 2% | 33% | |
| 2 | Indeed | 47% | 2.4 | 16% | 30% |
| 3 | Reed | 28% | 3.7 | 9% | 20% |
| 4 | Totaljobs | 18% | 3.4 | 5% | 50% |
| 5 | Glassdoor | 17% | 2.7 | 2% | 100% |
| 6 | Gov.uk Find a Job | 13% | 3.1 | 7% | 17% |
| 7 | CV-Library | 13% | 3.6 | 9% | 67% |
| 8 | NHS Jobs | 8% | 7.4 | 0% | — |
| 9 | We Work Remotely | 7% | 2.3 | 2% | 0% |
| 10 | Flexify | 7% | 2.5 | 2% | 100% |
| 11 | FlexJobs | 7% | 2.5 | 0% | — |
| 12 | Prospects | 7% | 2.5 | 5% | — |
| 13 | StudentJob | 5% | 1.0 | 5% | 29% |
| 14 | TARGETjobs | 5% | 3.0 | 2% | — |
| 15 | Unitemps | 5% | 3.7 | 0% | — |
Most-cited independent sources: reddit.com · 10 techradar.com · 6 jobma.com · 4 service.gov.uk · 4 bluearrow.co.uk · 3 learnist.org · 3
Fitted Kitchens story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about fitted kitchens — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | DIY Kitchens | 8% | 1.4 | 16% | 67% |
| 2 | IKEA | 7% | 1.8 | 10% | 33% |
| 3 | Osmo | 5% | 1.0 | 3% | 0% |
| 4 | Howdens | 5% | 3.3 | 6% | 0% |
| 5 | Wickes | 3% | 1.5 | 6% | 50% |
| 6 | B&Q | 3% | 2.0 | 10% | 0% |
| 7 | Worktop Express | 3% | 2.0 | 13% | 0% |
| 8 | Blum | 3% | 2.5 | 0% | — |
| 9 | Rustins | 3% | 3.5 | 6% | 50% |
| 10 | Flat Pack Kitchens | 2% | 1.0 | 0% | 0% |
| 11 | House of Worktops | 2% | 1.0 | 6% | 50% |
| 12 | Screwfix | 2% | 1.0 | 6% | 33% |
| 13 | Auro | 2% | 2.0 | 0% | — |
| 14 | Hettich | 2% | 2.0 | 0% | — |
| 15 | Naked Doors | 2% | 2.0 | 0% | — |
Most-cited independent sources: youtube.com · 9 gov.uk · 6 livingetc.com · 6 sjball.uk · 6 reddit.com · 5 bestbuilders.co.uk · 4
Property Portals & Agents story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about property portals & agents — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Zoopla | 32% | 1.8 | 30% | 50% |
| 2 | Rightmove | 28% | 1.4 | 19% | 11% |
| 3 | OnTheMarket | 23% | 2.9 | 14% | 75% |
| 4 | TravelTime | 7% | 1.5 | 5% | 100% |
| 5 | OpenRent | 7% | 3.5 | 3% | 0% |
| 6 | Persimmon | 5% | 1.3 | 5% | 50% |
| 7 | Barratt Homes | 5% | 2.0 | 3% | 50% |
| 8 | Your Move | 3% | 1.5 | 0% | — |
| 9 | PrimeLocation | 3% | 3.5 | 3% | — |
| 10 | Jitty | 3% | 5.0 | 5% | 100% |
| 11 | Crystal Roof | 2% | 1.0 | 5% | — |
| 12 | School Guide | 2% | 1.0 | 3% | — |
| 13 | Bellway | 2% | 2.0 | 0% | — |
| 14 | CrimeRate.co.uk | 0% | — | 3% | — |
| 15 | Savills | 0% | — | 3% | — |
Most-cited independent sources: gov.uk · 34 hoa.org.uk · 5 reddit.com · 4 gogoprop.com · 3 moneysupermarket.com · 3 new-builds.co.uk · 3
Solar & Heat Pumps story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about solar & heat pumps — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Octopus Energy | 13% | 1.3 | 21% | 17% |
| 2 | Tesla | 8% | 2.2 | 0% | — |
| 3 | GivEnergy | 7% | 2.3 | 5% | — |
| 4 | Green Energy | 3% | 1.5 | 0% | — |
| 5 | British Gas | 3% | 3.0 | 11% | 100% |
| 6 | Eddi | 2% | 1.0 | 0% | — |
| 7 | Effective Home | 2% | 1.0 | 0% | — |
| 8 | Good Energy | 2% | 1.0 | 5% | — |
| 9 | E.ON Next | 2% | 2.0 | 11% | 50% |
| 10 | iBoost | 2% | 2.0 | 0% | — |
| 11 | LG Chem | 2% | 2.0 | 0% | — |
| 12 | Enphase | 2% | 3.0 | 0% | 0% |
| 13 | EDF Energy | 2% | 4.0 | 0% | — |
| 14 | Fox ESS | 2% | 4.0 | 0% | — |
| 15 | SolarEdge | 2% | 4.0 | 0% | — |
Most-cited independent sources: gov.uk · 22 energysavingtrust.org.uk · 21 ofgem.gov.uk · 7 gov.wales · 4 historicengland.org.uk · 4 solarlove.org · 4
Consumer Electronics & Appliances story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about consumer electronics & appliances — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bosch | 17% | 4.0 | 0% | 0% |
| 2 | Very | 15% | 1.9 | 0% | — |
| 3 | Beko | 13% | 3.6 | 0% | — |
| 4 | Currys | 12% | 4.0 | 24% | 38% |
| 5 | Scan | 10% | 1.3 | 0% | — |
| 6 | AO | 10% | 3.3 | 13% | 38% |
| 7 | Samsung | 10% | 3.8 | 0% | 0% |
| 8 | Box | 8% | 2.0 | 3% | — |
| 9 | Appliances Direct | 8% | 3.0 | 21% | 83% |
| 10 | Hoover | 8% | 3.0 | 0% | — |
| 11 | Miele | 8% | 3.0 | 0% | 0% |
| 12 | John Lewis | 8% | 3.8 | 11% | 100% |
| 13 | Argos | 8% | 4.0 | 5% | 33% |
| 14 | Amazon | 8% | 5.0 | 3% | 50% |
| 15 | Sonos | 7% | 1.3 | 18% | 45% |
Most-cited independent sources: which.co.uk · 8 youtube.com · 5 nvidia.com · 4 checkatrade.com · 3 go-assist-appliances.co.uk · 3 independent.co.uk · 3
Fashion & Clothing story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about fashion & clothing — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Very | 28% | 1.7 | 4% | — |
| 2 | Next | 25% | 2.3 | 17% | 20% |
| 3 | Marks & Spencer | 20% | 3.0 | 9% | 17% |
| 4 | Sainsbury's | 13% | 3.8 | 4% | 11% |
| 5 | John Lewis | 12% | 2.0 | 9% | 50% |
| 6 | Primark | 12% | 2.1 | 9% | 33% |
| 7 | H&M | 10% | 3.5 | 4% | 25% |
| 8 | Zara | 8% | 2.8 | 4% | 17% |
| 9 | Tesco | 8% | 3.8 | 4% | 100% |
| 10 | ASDA | 8% | 4.6 | 0% | — |
| 11 | ASOS | 7% | 1.3 | 13% | 50% |
| 12 | Matalan | 5% | 3.3 | 0% | — |
| 13 | Trutex | 3% | 4.0 | 0% | — |
| 14 | Uniqlo | 3% | 6.5 | 9% | 100% |
| 15 | Whistles | 2% | 1.0 | 0% | — |
Most-cited independent sources: whowhatwear.com · 12 reddit.com · 7 youtube.com · 7 mumsnet.com · 5 vogue.co.uk · 5 madeformums.com · 4
Marketplaces & Resale story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about marketplaces & resale — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | eBay | 57% | 2.0 | 38% | 16% |
| 2 | Vinted | 35% | 1.9 | 10% | 36% |
| 3 | Depop | 28% | 3.4 | 0% | 0% |
| 4 | Facebook Marketplace | 18% | 3.9 | 5% | — |
| 5 | Amazon | 17% | 2.9 | 5% | 18% |
| 6 | Etsy | 12% | 3.1 | 3% | 33% |
| 7 | Vestiaire Collective | 12% | 3.3 | 10% | 6% |
| 8 | Gumtree | 10% | 5.7 | 0% | 0% |
| 9 | The Saleroom | 8% | 2.4 | 5% | 40% |
| 10 | Invaluable | 5% | 2.0 | 5% | 100% |
| 11 | Temu | 5% | 2.3 | 0% | — |
| 12 | ASOS Marketplace | 5% | 2.7 | 0% | — |
| 13 | LoveAntiques | 3% | 1.5 | 5% | 100% |
| 14 | Catawiki | 3% | 4.0 | 5% | 29% |
| 15 | Ruby Lane | 3% | 4.0 | 3% | 100% |
Most-cited independent sources: gov.uk · 22 reddit.com · 12 which.co.uk · 7 citizensadvice.org.uk · 5 moneysavingexpert.com · 5 youtube.com · 5
Parcel Delivery story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about parcel delivery — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Royal Mail | 93% | 1.7 | 30% | 23% |
| 2 | Evri | 60% | 2.9 | 17% | 50% |
| 3 | DPD | 60% | 3.3 | 5% | 25% |
| 4 | Parcelforce | 45% | 3.4 | 10% | 29% |
| 5 | DHL | 45% | 4.3 | 6% | 18% |
| 6 | Post Office | 40% | 3.7 | 15% | 39% |
| 7 | UPS | 30% | 5.2 | 5% | 26% |
| 8 | Yodel | 27% | 4.2 | 0% | — |
| 9 | InPost | 22% | 3.9 | 3% | 29% |
| 10 | FedEx | 22% | 5.2 | 4% | 19% |
| 11 | Parcel2Go | 8% | 6.6 | 3% | 0% |
| 12 | CitySprint | 5% | 3.3 | 0% | 0% |
| 13 | Amazon Logistics | 5% | 8.0 | 1% | — |
| 14 | Gophr | 2% | 4.0 | 0% | 0% |
| 15 | UK Mail | 2% | 5.0 | 0% | — |
Most-cited independent sources: gov.uk · 14 citizensadvice.org.uk · 11 bozu.co.uk · 5 reddit.com · 5 shippypro.com · 5 deliveryquotecompare.com · 4
Budget Gyms story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about budget gyms — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | The Gym Group | 80% | 1.6 | 31% | 22% |
| 2 | PureGym | 48% | 1.4 | 31% | 21% |
| 3 | Better | 33% | 3.1 | 12% | 38% |
| 4 | JD Gyms | 20% | 3.3 | 7% | 38% |
| 5 | Anytime Fitness | 10% | 3.2 | 0% | — |
| 6 | David Lloyd Clubs | 10% | 4.2 | 0% | — |
| 7 | Nuffield Health | 10% | 4.7 | 5% | 0% |
| 8 | Virgin Active | 7% | 5.5 | 0% | — |
| 9 | Third Space | 5% | 5.7 | 0% | — |
| 10 | DW Fitness First | 3% | 3.0 | 5% | 100% |
| 11 | Equinox | 3% | 5.5 | 0% | — |
| 12 | Everlast Gyms | 2% | 4.0 | 0% | — |
| 13 | Everyone Active | 2% | 4.0 | 2% | — |
| 14 | Gymbox | 2% | 4.0 | 2% | 100% |
| 15 | Energie Fitness | 2% | 5.0 | 0% | — |
Most-cited independent sources: reddit.com · 14 studentbeans.com · 8 citizensadvice.org.uk · 6 resamania.co.uk · 5 askgympal.co.uk · 4 maleoptimal.co.uk · 4
Running Shoes story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about running shoes — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Asics | 43% | 2.1 | 32% | 16% |
| 2 | Hoka | 30% | 2.6 | 3% | 0% |
| 3 | New Balance | 30% | 2.9 | 11% | 16% |
| 4 | Brooks | 30% | 3.3 | 16% | 22% |
| 5 | Saucony | 28% | 3.3 | 14% | 26% |
| 6 | Adidas | 17% | 2.8 | 3% | 17% |
| 7 | Nike | 17% | 3.0 | 11% | 23% |
| 8 | Salomon | 10% | 2.0 | 5% | 11% |
| 9 | On | 7% | 2.0 | 5% | 67% |
| 10 | Inov-8 | 7% | 2.5 | 0% | — |
| 11 | Puma | 5% | 2.7 | 0% | — |
| 12 | Altra | 5% | 5.3 | 0% | 0% |
| 13 | Mizuno | 3% | 2.5 | 0% | — |
| 14 | La Sportiva | 3% | 3.0 | 0% | — |
| 15 | Topo Athletic | 3% | 4.0 | 0% | — |
Most-cited independent sources: runrepeat.com · 11 runtothefinish.com · 9 runnersneed.com · 8 theruntesters.com · 8 nhs.uk · 7 runnersconnect.net · 6
Budgeting & Bookkeeping Apps story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about budgeting & bookkeeping apps — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Emma | 38% | 2.7 | 12% | 21% |
| 2 | Snoop | 30% | 3.2 | 4% | 43% |
| 3 | YNAB | 27% | 3.1 | 10% | 30% |
| 4 | Monzo | 22% | 2.6 | 1% | 11% |
| 5 | Xero | 22% | 2.8 | 1% | 17% |
| 6 | FreeAgent | 20% | 2.7 | 1% | 50% |
| 7 | QuickBooks | 20% | 3.2 | 3% | 8% |
| 8 | Actual Budget | 18% | 2.8 | 1% | 50% |
| 9 | Starling Bank | 18% | 3.9 | 0% | — |
| 10 | Sage | 13% | 4.6 | 7% | 33% |
| 11 | Monarch Money | 10% | 2.3 | 0% | — |
| 12 | Chase | 8% | 1.8 | 0% | — |
| 13 | Kubera | 8% | 5.6 | 3% | 33% |
| 14 | Empower | 7% | 2.3 | 0% | — |
| 15 | Richify | 7% | 3.0 | 6% | 100% |
Most-cited independent sources: gov.uk · 23 openbanking.org.uk · 6 reddit.com · 5 which.co.uk · 5 youtube.com · 5 apps.apple.com · 4
Cloud Storage & Web Hosting story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about cloud storage & web hosting — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Google Drive | 53% | 2.9 | 15% | 24% |
| 2 | Apple iCloud | 50% | 3.1 | 9% | 43% |
| 3 | Sync.com | 50% | 4.4 | 0% | 0% |
| 4 | Microsoft OneDrive | 48% | 3.4 | 9% | 29% |
| 5 | Dropbox | 42% | 4.8 | 6% | 10% |
| 6 | Google Photos | 35% | 4.1 | 0% | — |
| 7 | Google One | 27% | 3.9 | 0% | — |
| 8 | GitHub Pages | 17% | 3.7 | 14% | 33% |
| 9 | Backblaze | 15% | 4.3 | 2% | 8% |
| 10 | pCloud | 15% | 5.6 | 3% | 100% |
| 11 | Idrive | 12% | 5.4 | 2% | 17% |
| 12 | Vercel | 12% | 5.4 | 0% | — |
| 13 | Hostinger | 10% | 1.5 | 5% | 29% |
| 14 | Netlify | 10% | 4.8 | 0% | — |
| 15 | Proton Drive | 10% | 5.3 | 5% | 17% |
Most-cited independent sources: youtube.com · 11 reddit.com · 7 allcloudhub.com · 6 techradar.com · 6 hivenet.com · 4 brault.app · 2
Laptops story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about laptops — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Lenovo | 62% | 2.9 | 25% | 23% |
| 2 | Apple | 53% | 1.8 | 11% | 20% |
| 3 | ASUS | 53% | 2.5 | 28% | 27% |
| 4 | Alienware | 45% | 3.2 | 0% | — |
| 5 | Dell | 43% | 3.4 | 11% | 17% |
| 6 | Microsoft | 37% | 3.0 | 7% | 12% |
| 7 | HP | 32% | 3.6 | 5% | 25% |
| 8 | MSI | 22% | 2.8 | 2% | — |
| 9 | Acer | 20% | 4.0 | 2% | 17% |
| 10 | Razer | 15% | 3.8 | 5% | 20% |
| 11 | Currys | 10% | 6.0 | 4% | 14% |
| 12 | Samsung | 5% | 2.7 | 0% | — |
| 13 | Gigabyte | 3% | 4.0 | 0% | — |
| 14 | Dynabook | 2% | 2.0 | 0% | — |
| 15 | Framework | 2% | 3.0 | 0% | — |
Most-cited independent sources: youtube.com · 11 techradar.com · 10 laptopoutlet.co.uk · 9 vividrepairs.co.uk · 8 pcmag.com · 7 reddit.com · 7
Productivity Apps story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about productivity apps — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Apple Notes | 62% | 3.0 | 15% | 31% |
| 2 | Google Keep | 52% | 5.6 | 13% | 27% |
| 3 | Apple Reminders | 43% | 4.8 | 0% | — |
| 4 | Microsoft To Do | 42% | 4.3 | 0% | — |
| 5 | Notion | 40% | 4.8 | 0% | — |
| 6 | Todoist | 33% | 4.0 | 5% | 33% |
| 7 | Microsoft OneNote | 30% | 5.3 | 15% | 20% |
| 8 | Things 3 | 28% | 4.1 | 0% | — |
| 9 | Google Calendar | 28% | 6.4 | 0% | — |
| 10 | Structured | 27% | 5.0 | 0% | 0% |
| 11 | Obsidian | 22% | 4.2 | 2% | 50% |
| 12 | Streaks | 20% | 3.0 | 0% | — |
| 13 | Evernote | 18% | 6.1 | 5% | 100% |
| 14 | Routine | 17% | 3.2 | 0% | — |
| 15 | TickTick | 17% | 5.0 | 2% | 50% |
Most-cited independent sources: reddit.com · 12 lifestack.ai · 5 toolfinder.com · 4 youtube.com · 4 2sync.com · 3 anytype.io · 3
Security Software & VPNs story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about security software & vpns — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Microsoft Defender | 35% | 2.4 | 22% | 21% |
| 2 | Bitdefender | 28% | 2.6 | 9% | 20% |
| 3 | Norton | 27% | 1.7 | 9% | 27% |
| 4 | McAfee | 20% | 2.4 | 7% | 25% |
| 5 | Experian | 13% | 1.4 | 0% | 0% |
| 6 | BitLocker | 13% | 1.5 | 0% | — |
| 7 | Cifas | 12% | 2.6 | 6% | 25% |
| 8 | Equifax | 10% | 2.0 | 0% | — |
| 9 | TransUnion | 10% | 3.2 | 0% | — |
| 10 | FileVault | 10% | 3.5 | 6% | 10% |
| 11 | Google Family Link | 8% | 2.6 | 9% | 60% |
| 12 | Kaspersky | 8% | 3.6 | 7% | 100% |
| 13 | Avast | 8% | 4.2 | 2% | — |
| 14 | Ledger | 5% | 1.0 | 2% | 100% |
| 15 | VeraCrypt | 5% | 3.0 | 2% | 50% |
Most-cited independent sources: ncsc.gov.uk · 15 cybernews.com · 6 gov.uk · 6 youtube.com · 6 ico.org.uk · 5 police.uk · 5
Smartphones story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about smartphones — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Samsung | 60% | 1.9 | 24% | 15% |
| 2 | 57% | 2.2 | 20% | 38% | |
| 3 | Apple | 48% | 2.5 | 36% | 15% |
| 4 | Xiaomi | 17% | 4.2 | 4% | 25% |
| 5 | OnePlus | 13% | 3.4 | 0% | — |
| 6 | Motorola | 13% | 4.4 | 0% | — |
| 7 | Oppo | 10% | 3.3 | 8% | 50% |
| 8 | Nothing | 8% | 4.0 | 0% | — |
| 9 | Honor | 7% | 4.3 | 0% | 0% |
| 10 | Ulefone | 5% | 2.0 | 0% | — |
| 11 | Vivo | 5% | 4.7 | 0% | — |
| 12 | CAT | 3% | 3.5 | 0% | — |
| 13 | Crosscall | 2% | 1.0 | 0% | — |
| 14 | Sonim | 2% | 1.0 | 4% | 9% |
| 15 | Doogee | 2% | 2.0 | 4% | — |
Most-cited independent sources: youtube.com · 11 techradar.com · 10 reddit.com · 9 expertreviews.co.uk · 7 trustedreviews.com · 7 bgr.com · 5
Broadband story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about broadband — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Virgin Media | 45% | 3.7 | 38% | 40% |
| 2 | BT | 40% | 3.1 | 6% | 6% |
| 3 | Sky | 35% | 3.1 | 13% | 0% |
| 4 | Vodafone | 28% | 3.7 | 19% | 100% |
| 5 | EE | 25% | 3.0 | 13% | 40% |
| 6 | Hyperoptic | 23% | 5.7 | 0% | — |
| 7 | TalkTalk | 20% | 6.1 | 3% | 0% |
| 8 | Plusnet | 18% | 4.1 | 0% | — |
| 9 | Community Fibre | 18% | 5.5 | 0% | — |
| 10 | CityFibre | 17% | 4.4 | 3% | — |
| 11 | Gigaclear | 13% | 7.0 | 0% | — |
| 12 | Now Broadband | 10% | 2.8 | 0% | — |
| 13 | Zen Internet | 7% | 5.0 | 3% | 100% |
| 14 | YouFibre | 7% | 5.5 | 0% | — |
| 15 | 4th Utility | 5% | 1.7 | 0% | — |
Most-cited independent sources: broadbandswitch.uk · 19 ofcom.org.uk · 19 uswitch.com · 11 moneysavingexpert.com · 10 moneysupermarket.com · 9 comparefibre.co.uk · 7
Mobile Networks story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about mobile networks — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Three | 88% | 2.3 | 16% | 24% |
| 2 | EE | 58% | 2.6 | 14% | 10% |
| 3 | Vodafone | 55% | 3.4 | 23% | 33% |
| 4 | O2 | 47% | 3.9 | 7% | 27% |
| 5 | Virgin Media O2 | 47% | 3.9 | 0% | — |
| 6 | Smarty | 32% | 4.7 | 12% | 23% |
| 7 | VOXI | 20% | 5.3 | 2% | 0% |
| 8 | iD Mobile | 20% | 7.0 | 5% | — |
| 9 | Sky Mobile | 17% | 6.5 | 5% | 29% |
| 10 | Lebara | 17% | 6.7 | 0% | — |
| 11 | Giffgaff | 15% | 6.0 | 0% | 0% |
| 12 | 1pMobile | 13% | 4.8 | 2% | 33% |
| 13 | Talkmobile | 12% | 6.1 | 2% | 100% |
| 14 | Tesco Mobile | 10% | 7.7 | 0% | 0% |
| 15 | spusu | 7% | 3.8 | 0% | — |
Most-cited independent sources: ofcom.org.uk · 35 moneysavingexpert.com · 16 uswitch.com · 11 netscanai.co.uk · 8 youtube.com · 8 apple.com · 7
Budget Hotels story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about budget hotels — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Premier Inn | 40% | 1.6 | 39% | 20% |
| 2 | Travelodge | 37% | 2.1 | 28% | 0% |
| 3 | ibis | 23% | 3.2 | 11% | 0% |
| 4 | easyHotel | 13% | 3.0 | 22% | — |
| 5 | Point A Hotels | 5% | 2.7 | 0% | — |
| 6 | Holiday Inn | 5% | 4.3 | 0% | — |
| 7 | Holiday Inn Express | 5% | 5.3 | 0% | 0% |
| 8 | The Pilgrm | 2% | 1.0 | 0% | — |
| 9 | Bloc Hotels | 2% | 2.0 | 0% | — |
| 10 | Crowne Plaza | 2% | 2.0 | 0% | — |
| 11 | jury's Inn | 2% | 3.0 | 0% | — |
| 12 | Hampton by Hilton | 2% | 4.0 | 0% | — |
| 13 | Z Hotels | 2% | 6.0 | 0% | — |
| 14 | Mercure | 0% | — | 0% | — |
| 15 | Novotel | 0% | — | 0% | — |
Most-cited independent sources: reddit.com · 9 booking.com · 8 facebook.com · 6 gov.uk · 6 citizensadvice.org.uk · 4 hotels.com · 3
Long-Haul Airlines story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about long-haul airlines — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | British Airways | 40% | 2.5 | 51% | 16% |
| 2 | Emirates | 27% | 2.9 | 11% | 43% |
| 3 | Virgin Atlantic | 25% | 2.7 | 20% | 26% |
| 4 | Singapore Airlines | 17% | 4.0 | 3% | 9% |
| 5 | United Airlines | 15% | 3.1 | 0% | — |
| 6 | Qatar Airways | 15% | 3.4 | 3% | 0% |
| 7 | American Airlines | 10% | 3.8 | 3% | — |
| 8 | Lufthansa | 10% | 4.0 | 0% | — |
| 9 | Delta Air Lines | 7% | 4.0 | 0% | — |
| 10 | Cathay Pacific | 7% | 4.8 | 0% | — |
| 11 | Japan Airlines | 5% | 1.0 | 0% | — |
| 12 | Etihad Airways | 5% | 2.7 | 3% | 50% |
| 13 | ANA | 5% | 3.0 | 0% | — |
| 14 | Turkish Airlines | 3% | 2.5 | 3% | 50% |
| 15 | Qantas | 3% | 5.5 | 0% | — |
Most-cited independent sources: reddit.com · 14 facebook.com · 10 gov.uk · 7 thepointsguy.com · 7 caa.co.uk · 6 youtube.com · 6
Package Holidays, Cruises & Tours story ▶ desire ▶
Which brands AI assistants actually put in front of UK consumers asking about package holidays, cruises & tours — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Booking.com | 47% | 1.6 | 0% | — |
| 2 | Scenic | 18% | 1.6 | 0% | — |
| 3 | Marella Cruises | 8% | 3.0 | 0% | — |
| 4 | Celebrity Cruises | 7% | 3.5 | 0% | — |
| 5 | Royal Caribbean | 5% | 1.7 | 33% | 33% |
| 6 | On the Beach | 5% | 2.0 | 0% | — |
| 7 | Princess Cruises | 5% | 5.3 | 0% | 0% |
| 8 | TUI | 5% | 5.3 | 33% | 50% |
| 9 | P&O Cruises | 5% | 5.7 | 0% | 0% |
| 10 | MSC Cruises | 5% | 8.3 | 0% | — |
| 11 | Jet2holidays | 3% | 2.5 | 0% | — |
| 12 | Carnival Cruise Line | 3% | 4.5 | 0% | — |
| 13 | Cunard | 3% | 7.0 | 33% | 14% |
| 14 | Fred. Olsen Cruise Lines | 3% | 8.5 | 0% | — |
| 15 | Disney Cruise Line | 2% | 1.0 | 0% | — |
Most-cited independent sources: gov.uk · 11 caa.co.uk · 7 abta.com · 4 cruisecritic.com · 4 reddit.com · 4 avoyatravel.com · 3
Method & limitations
Every board below has a story edition that walks through what it shows: Car LeasingElectric CarsLuxury SUVs & 4x4sUsed CarsDermatological SkincareHaircareSoft DrinksOnline LearningUniversitiesEnergy SuppliersFuel & EV ChargingBetting & GamingStreaming ServicesVideo GamesBusiness BankingCredit CardsDigital Current AccountsInvestment PlatformsLife InsuranceMortgagesPayments & BNPLPensionsPrice Comparison SitesChocolateFood DeliveryFood-to-Go & BakeriesDiscount StoresSupermarketsDental CareHealth InsuranceOpticians & EyecarePain ReliefPrivate HealthcareVitamins & SupplementsBed-in-a-Box MattressesFurniture & HomewareHousehold Cleaning ProductsCar InsuranceHome InsuranceChampagne & CognacFashion & Leather GoodsFragrance & BeautyWatches & JewelleryPet CarePet InsuranceConveyancing, Wills & ProbateJob BoardsFitted KitchensProperty Portals & AgentsSolar & Heat PumpsConsumer Electronics & AppliancesFashion & ClothingMarketplaces & ResaleParcel DeliveryBudget GymsRunning ShoesBudgeting & Bookkeeping AppsCloud Storage & Web HostingLaptopsProductivity AppsSecurity Software & VPNsSmartphonesBroadbandMobile NetworksBudget HotelsLong-Haul AirlinesPackage Holidays, Cruises & Tours
Each category runs a fixed set of 20 unbranded consumer prompts (spread across the buying journey, written from real persona and need-state pairings) against ChatGPT, Claude and Gemini every week. Visibility is the share of answers naming the brand; avg. position is its mean rank when named; citation share is the brand's share of all brand-owned pages cited in the category; read→cited is how often a brand page the model consulted made it into the cited sources (Claude and ChatGPT only — Gemini does not separate the two). Results are correlational observations of model behaviour at the time of the run, not endorsements. See the full methodology.
Where next
This board ranks the brands AI names inside each category. These answer what comes next — the story behind the numbers, the websites feeding those answers, and how any of it is counted.