The Category Index
The brands AI assistants actually recommend when UK consumers ask — 40 categories, measured directly from ChatGPT, Claude and Gemini answers, refreshed every week.
2,400 AI answers · 1,549 brand citations · 468 brands tracked · measured, never estimated
Car Leasing story ▶
Which brands AI assistants actually put in front of UK consumers asking about car leasing — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | First Vehicle Leasing | 7% | 1.0 | 12% | 50% |
| 2 | Carwow | 5% | 1.3 | 0% | — |
| 3 | LeaseLoco | 5% | 1.3 | 2% | 0% |
| 4 | Nationwide Vehicle Contracts | 5% | 2.0 | 14% | 43% |
| 5 | All Car Leasing | 5% | 2.3 | 27% | 88% |
| 6 | VC Plus | 5% | 3.0 | 0% | — |
| 7 | Leasing Options | 2% | 4.0 | 2% | 25% |
| 8 | UK Car Line | 2% | 4.0 | 2% | 50% |
| 9 | Car Lease Special Offers | 0% | — | 8% | 50% |
| 10 | Flexed | 0% | — | 0% | 0% |
| 11 | Gateway2Lease | 0% | — | 2% | 50% |
| 12 | LeasePlan | 0% | — | 4% | 100% |
| 13 | Select Car Leasing | 0% | — | 4% | 50% |
| 14 | Stable Vehicle Contracts | 0% | — | 2% | 0% |
| 15 | Vanarama | 0% | — | 6% | 67% |
Most-cited independent sources: gov.uk · 17 moneyhelper.org.uk · 13 google.com · 12 bvrla.co.uk · 10 leasing.com · 7 autotrader.co.uk · 6
Electric Cars story ▶
Which brands AI assistants actually put in front of UK consumers asking about electric cars — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Tesla | 43% | 1.8 | 0% | — |
| 2 | Hyundai | 25% | 3.3 | 0% | — |
| 3 | Smart | 23% | 2.2 | 0% | — |
| 4 | BMW | 22% | 3.6 | 7% | 33% |
| 5 | Kia | 22% | 3.7 | 0% | — |
| 6 | Volkswagen | 20% | 3.9 | 0% | — |
| 7 | Porsche | 13% | 3.5 | 21% | 11% |
| 8 | Renault | 13% | 3.5 | 0% | — |
| 9 | Mercedes-Benz | 12% | 3.9 | 7% | 20% |
| 10 | Nissan | 12% | 4.0 | 0% | — |
| 11 | Volvo | 10% | 3.8 | 7% | 100% |
| 12 | Peugeot | 10% | 4.5 | 0% | — |
| 13 | Polestar | 8% | 2.6 | 0% | — |
| 14 | Skoda | 8% | 2.6 | 7% | — |
| 15 | Vauxhall | 8% | 6.6 | 0% | — |
Most-cited independent sources: gov.uk · 25 electriccarscheme.com · 7 euroncap.com · 6 oneevgroup.com · 6 zapmap.com · 6 bestchargers.co.uk · 5
Used Cars story ▶
Which brands AI assistants actually put in front of UK consumers asking about used cars — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Auto Trader | 5% | 1.0 | 0% | — |
| 2 | Motors | 5% | 1.0 | 0% | — |
| 3 | Carwow | 3% | 1.0 | 48% | 56% |
| 4 | Cazoo | 2% | 2.0 | 5% | 100% |
| 5 | CarGurus | 0% | — | 5% | 100% |
| 6 | Cinch | 0% | — | 5% | 50% |
| 7 | PistonHeads | 0% | — | 0% | — |
| 8 | Your brand | 0% | — | 38% | 29% |
Most-cited independent sources: google.com · 28 gov.uk · 28 rac.co.uk · 8 whatcar.com · 7 youtube.com · 7 carcostcheck.co.uk · 5
Skincare story ▶
Which brands AI assistants actually put in front of UK consumers asking about skincare — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Aveeno | 15% | 3.3 | 5% | 33% |
| 2 | CeraVe | 12% | 1.7 | 0% | — |
| 3 | Vaseline | 12% | 3.3 | 0% | — |
| 4 | Nivea | 8% | 3.2 | 0% | — |
| 5 | La Roche-Posay | 7% | 1.5 | 5% | 100% |
| 6 | Cetaphil | 7% | 2.5 | 5% | — |
| 7 | E45 | 5% | 2.3 | 0% | — |
| 8 | Garnier | 5% | 3.7 | 0% | — |
| 9 | Cetraben | 3% | 1.0 | 0% | 0% |
| 10 | Childs Farm | 3% | 2.0 | 0% | 0% |
| 11 | Simple | 3% | 4.0 | 10% | 0% |
| 12 | Aquaphor | 2% | 2.0 | 0% | — |
| 13 | Avene | 2% | 2.0 | 0% | — |
| 14 | Diprobase | 2% | 2.0 | 0% | — |
| 15 | No7 | 2% | 2.0 | 5% | — |
Most-cited independent sources: nhs.uk · 38 boots.com · 14 aad.org · 10 tesco.com · 6 london-dermatology-centre.co.uk · 4 superdrug.com · 4
Online Learning story ▶
Which brands AI assistants actually put in front of UK consumers asking about online learning — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Coursera | 37% | 1.6 | 0% | — |
| 2 | Udemy | 13% | 2.8 | 14% | 43% |
| 3 | Open University | 12% | 2.4 | 14% | 25% |
| 4 | LinkedIn Learning | 10% | 3.0 | 10% | 22% |
| 5 | FutureLearn | 8% | 2.6 | 10% | 0% |
| 6 | edX | 8% | 3.8 | 0% | 0% |
| 7 | Alison | 5% | 5.0 | 5% | 100% |
| 8 | Codecademy | 3% | 1.0 | 0% | — |
| 9 | Skillshare | 3% | 1.5 | 5% | 50% |
| 10 | Khan Academy | 3% | 4.5 | 0% | — |
| 11 | MasterClass | 2% | 1.0 | 0% | — |
| 12 | DataCamp | 2% | 2.0 | 0% | — |
| 13 | Great Learning | 2% | 2.0 | 5% | 100% |
| 14 | Treehouse | 2% | 2.0 | 0% | — |
| 15 | freeCodeCamp | 2% | 3.0 | 0% | — |
Most-cited independent sources: google.com · 26 gov.uk · 15 education.gov.uk · 8 classcentral.com · 4 microsoft.com · 4 prospects.ac.uk · 4
Energy Suppliers story ▶
Which brands AI assistants actually put in front of UK consumers asking about energy suppliers — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Octopus Energy | 18% | 2.8 | 0% | — |
| 2 | British Gas | 15% | 1.3 | 21% | 33% |
| 3 | EDF Energy | 12% | 2.7 | 9% | 33% |
| 4 | E.ON Next | 10% | 3.0 | 18% | 25% |
| 5 | OVO Energy | 8% | 3.2 | 9% | 100% |
| 6 | ScottishPower | 8% | 4.4 | 11% | 67% |
| 7 | Green Energy | 5% | 1.0 | 0% | — |
| 8 | Boost | 2% | 2.0 | 0% | — |
| 9 | Good Energy | 2% | 2.0 | 5% | 0% |
| 10 | Fuse Energy | 0% | — | 12% | 75% |
| 11 | So Energy | 0% | — | 2% | 0% |
| 12 | Utilita | 0% | — | 2% | — |
| 13 | Utility Warehouse | 0% | — | 0% | 0% |
| 14 | Your brand | 0% | — | 12% | 33% |
Most-cited independent sources: ofgem.gov.uk · 48 citizensadvice.org.uk · 24 energyplus.co.uk · 18 uswitch.com · 11 moneysavingexpert.com · 9 energysavingtrust.org.uk · 7
Streaming Services story ▶
Which brands AI assistants actually put in front of UK consumers asking about streaming services — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Netflix | 68% | 1.5 | 0% | — |
| 2 | Amazon Prime Video | 50% | 2.8 | 2% | 10% |
| 3 | Apple TV+ | 28% | 3.8 | 7% | 8% |
| 4 | BBC iPlayer | 23% | 3.4 | 0% | — |
| 5 | NOW | 22% | 3.6 | 5% | 10% |
| 6 | Channel 4 | 17% | 5.5 | 5% | 33% |
| 7 | Sky Go | 13% | 2.3 | 7% | 20% |
| 8 | BFI Player | 13% | 2.5 | 12% | 11% |
| 9 | MUBI | 12% | 2.7 | 2% | 50% |
| 10 | Max | 12% | 4.1 | 0% | — |
| 11 | Curzon Home Cinema | 10% | 4.2 | 5% | 15% |
| 12 | ITVX | 10% | 4.8 | 2% | — |
| 13 | YouTube | 10% | 5.3 | 14% | — |
| 14 | My5 | 8% | 6.4 | 0% | — |
| 15 | Disney+ | 7% | 3.3 | 14% | 71% |
Most-cited independent sources: reddit.com · 7 agoodmovietowatch.com · 3 broadband.co.uk · 3 discoverwildlife.com · 3 medium.com · 3 moneysavingexpert.com · 3
Video Games story ▶
Which brands AI assistants actually put in front of UK consumers asking about video games — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | PlayStation | 83% | 1.7 | 0% | — |
| 2 | Sony | 83% | 1.7 | 0% | — |
| 3 | Xbox | 73% | 2.4 | 33% | 26% |
| 4 | Nintendo Switch | 70% | 2.6 | 21% | 11% |
| 5 | Nintendo | 70% | 2.7 | 0% | — |
| 6 | Mojang Studios | 13% | 4.3 | 0% | — |
| 7 | Steam | 13% | 5.0 | 0% | — |
| 8 | Electronic Arts | 10% | 5.0 | 0% | — |
| 9 | Epic Games | 7% | 6.0 | 0% | — |
| 10 | Epic Games Store | 7% | 6.0 | 0% | — |
| 11 | Meta Quest | 5% | 2.0 | 0% | — |
| 12 | Bethesda Softworks | 5% | 5.7 | 0% | — |
| 13 | Activision Blizzard | 5% | 6.7 | 0% | — |
| 14 | Blizzard Entertainment | 5% | 7.7 | 0% | — |
| 15 | Sega | 2% | 8.0 | 0% | 0% |
Most-cited independent sources: reddit.com · 15 youtube.com · 11 techradar.com · 8 tech-insider.org · 7 eneba.com · 6 google.com · 6
Business Banking story ▶
Which brands AI assistants actually put in front of UK consumers asking about business banking — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Starling Bank | 38% | 2.1 | 0% | — |
| 2 | Monzo | 37% | 3.5 | 7% | 23% |
| 3 | Tide | 35% | 3.3 | 4% | 29% |
| 4 | Revolut | 25% | 3.7 | 8% | 18% |
| 5 | Lloyds Bank | 22% | 4.1 | 5% | 33% |
| 6 | Wise | 20% | 2.7 | 25% | 20% |
| 7 | Barclays | 20% | 4.2 | 2% | 40% |
| 8 | NatWest | 20% | 4.8 | 2% | 100% |
| 9 | HSBC | 20% | 4.8 | 0% | 0% |
| 10 | Mettle | 15% | 3.4 | 2% | 100% |
| 11 | ANNA Money | 12% | 3.3 | 11% | 50% |
| 12 | Airwallex | 12% | 3.4 | 11% | 40% |
| 13 | Payoneer | 3% | 2.0 | 0% | — |
| 14 | Virgin Money | 3% | 6.0 | 3% | 100% |
| 15 | Soldo | 2% | 1.0 | 1% | — |
Most-cited independent sources: google.com · 32 gov.uk · 19 moneysupermarket.com · 8 worldfirst.com · 8 business.gov.uk · 7 businesscomparison.com · 6
Credit Cards story ▶
Which brands AI assistants actually put in front of UK consumers asking about credit cards — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Barclaycard | 20% | 2.4 | 0% | — |
| 2 | HSBC | 17% | 2.2 | 19% | 100% |
| 3 | Lloyds Bank | 15% | 2.7 | 10% | 13% |
| 4 | Santander | 13% | 3.8 | 2% | 0% |
| 5 | American Express | 10% | 1.7 | 2% | 8% |
| 6 | Chase | 8% | 2.6 | 5% | 40% |
| 7 | Tesco Bank | 8% | 2.8 | 2% | — |
| 8 | Monzo | 7% | 2.0 | 2% | 6% |
| 9 | Starling Bank | 7% | 3.0 | 2% | 33% |
| 10 | NatWest | 7% | 3.8 | 7% | 20% |
| 11 | Virgin Money | 7% | 3.8 | 2% | 0% |
| 12 | Halifax | 5% | 2.0 | 5% | 50% |
| 13 | Nationwide | 5% | 3.7 | 12% | 0% |
| 14 | TSB | 3% | 1.5 | 0% | — |
| 15 | Vanquis Bank | 3% | 3.5 | 2% | — |
Most-cited independent sources: moneyhelper.org.uk · 30 moneysavingexpert.com · 14 moneysupermarket.com · 12 which.co.uk · 10 experian.co.uk · 8 forbes.com · 7
Current Accounts story ▶
Which brands AI assistants actually put in front of UK consumers asking about current accounts — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Monzo | 48% | 1.9 | 0% | — |
| 2 | Starling Bank | 38% | 2.7 | 9% | 27% |
| 3 | Revolut | 33% | 3.5 | 9% | 6% |
| 4 | NatWest | 22% | 3.2 | 13% | 38% |
| 5 | HSBC | 22% | 3.5 | 11% | 54% |
| 6 | Nationwide | 20% | 3.3 | 7% | 25% |
| 7 | Chase | 18% | 3.5 | 5% | 60% |
| 8 | Barclays | 15% | 3.0 | 7% | 40% |
| 9 | Lloyds Bank | 15% | 3.3 | 7% | 50% |
| 10 | Santander | 13% | 3.5 | 5% | 18% |
| 11 | Wise | 12% | 2.7 | 7% | 25% |
| 12 | Royal Bank of Scotland | 10% | 2.7 | 4% | 43% |
| 13 | First Direct | 5% | 2.7 | 0% | 0% |
| 14 | TSB | 5% | 3.3 | 2% | 50% |
| 15 | Bank of Scotland | 5% | 3.7 | 1% | 33% |
Most-cited independent sources: moneysavingexpert.com · 15 moneyhelper.org.uk · 11 which.co.uk · 10 gov.uk · 8 forbes.com · 6 fca.org.uk · 5
Investment Platforms story ▶
Which brands AI assistants actually put in front of UK consumers asking about investment platforms — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Trading 212 | 28% | 2.8 | 5% | 21% |
| 2 | Hargreaves Lansdown | 25% | 3.1 | 0% | — |
| 3 | AJ Bell | 25% | 4.0 | 11% | 24% |
| 4 | Aberdeen | 17% | 4.9 | 0% | — |
| 5 | Interactive Investor | 17% | 5.9 | 8% | 25% |
| 6 | IG | 15% | 2.7 | 6% | 17% |
| 7 | Vanguard | 15% | 2.7 | 6% | 40% |
| 8 | InvestEngine | 13% | 2.9 | 5% | 25% |
| 9 | Interactive Brokers | 10% | 3.0 | 2% | 33% |
| 10 | Freetrade | 8% | 3.6 | 5% | 21% |
| 11 | fidelity | 8% | 6.2 | 2% | 20% |
| 12 | Wealthify | 5% | 1.3 | 5% | 100% |
| 13 | CMC Markets | 5% | 2.3 | 2% | 13% |
| 14 | Plum | 5% | 2.3 | 0% | — |
| 15 | Moneybox | 5% | 3.7 | 5% | 50% |
Most-cited independent sources: gov.uk · 26 fca.org.uk · 14 moneyhelper.org.uk · 12 forbes.com · 6 stockbrokers.com · 6 aviva.co.uk · 5
Life Insurance story ▶
Which brands AI assistants actually put in front of UK consumers asking about life insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Aviva | 25% | 2.1 | 0% | — |
| 2 | Vitality | 18% | 2.9 | 13% | 29% |
| 3 | Legal & General | 15% | 3.1 | 22% | 24% |
| 4 | Royal London | 15% | 3.8 | 8% | 29% |
| 5 | Zurich | 13% | 4.1 | 3% | 100% |
| 6 | Scottish Widows | 8% | 2.8 | 2% | — |
| 7 | LV= | 7% | 2.3 | 3% | — |
| 8 | AXA | 5% | 1.7 | 0% | — |
| 9 | The Exeter | 5% | 4.0 | 0% | 0% |
| 10 | Post Office | 2% | 1.0 | 17% | 75% |
| 11 | Aegon | 2% | 4.0 | 0% | — |
| 12 | Shepherds Friendly | 2% | 5.0 | 3% | — |
| 13 | SunLife | 0% | — | 3% | 0% |
| 14 | Your brand | 0% | — | 25% | 25% |
Most-cited independent sources: moneyhelper.org.uk · 32 wecovr.com · 20 reassured.co.uk · 11 drewberryinsurance.co.uk · 9 fca.org.uk · 9 moneysupermarket.com · 8
Mortgages story ▶
Which brands AI assistants actually put in front of UK consumers asking about mortgages — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Nationwide | 10% | 2.8 | 0% | — |
| 2 | Clydesdale Bank | 7% | 1.5 | 0% | — |
| 3 | Paragon Bank | 5% | 1.7 | 3% | 100% |
| 4 | Virgin Money | 5% | 2.0 | 8% | 60% |
| 5 | HSBC | 5% | 3.7 | 29% | 56% |
| 6 | Skipton Building Society | 5% | 3.7 | 0% | — |
| 7 | The Mortgage Works | 3% | 1.0 | 3% | 33% |
| 8 | NatWest | 3% | 1.5 | 8% | 0% |
| 9 | Santander | 3% | 4.0 | 5% | 100% |
| 10 | Barclays | 3% | 7.0 | 8% | 50% |
| 11 | First Direct | 2% | 1.0 | 3% | 11% |
| 12 | Halifax | 2% | 1.0 | 8% | 0% |
| 13 | Coventry Building Society | 2% | 3.0 | 0% | — |
| 14 | Yorkshire Building Society | 2% | 3.0 | 3% | 50% |
| 15 | Leeds Building Society | 2% | 4.0 | 3% | 25% |
Most-cited independent sources: google.com · 45 moneyhelper.org.uk · 21 gov.uk · 16 hoa.org.uk · 10 fca.org.uk · 9 moneysupermarket.com · 8
Pensions story ▶
Which brands AI assistants actually put in front of UK consumers asking about pensions — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Aviva | 12% | 2.4 | 15% | 14% |
| 2 | Legal & General | 10% | 2.7 | 3% | 0% |
| 3 | Fidelity International | 8% | 2.4 | 12% | 50% |
| 4 | Vanguard | 8% | 2.6 | 3% | 50% |
| 5 | AJ Bell | 5% | 2.3 | 3% | 8% |
| 6 | Hargreaves Lansdown | 5% | 2.7 | 12% | 17% |
| 7 | Interactive Investor | 5% | 3.3 | 12% | 75% |
| 8 | Standard Life | 5% | 3.3 | 0% | — |
| 9 | Scottish Widows | 5% | 4.3 | 3% | 100% |
| 10 | NEST | 3% | 1.0 | 2% | — |
| 11 | Aegon | 3% | 2.5 | 3% | 0% |
| 12 | Peoples Pension | 3% | 2.5 | 0% | — |
| 13 | Royal London | 3% | 4.0 | 5% | 40% |
| 14 | Master Trust | 2% | 2.0 | 0% | — |
| 15 | PensionBee | 2% | 6.0 | 15% | 75% |
Most-cited independent sources: google.com · 39 gov.uk · 39 moneyhelper.org.uk · 35 fca.org.uk · 11 peoplespension.co.uk · 6 pensionbible.co.uk · 5
Food Delivery story ▶
Which brands AI assistants actually put in front of UK consumers asking about food delivery — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Deliveroo | 78% | 2.0 | 0% | — |
| 2 | Uber Eats | 73% | 2.7 | 24% | 15% |
| 3 | Just Eat | 68% | 2.7 | 15% | 21% |
| 4 | Tesco | 17% | 2.4 | 6% | — |
| 5 | Asda | 15% | 3.9 | 3% | — |
| 6 | Morrisons | 15% | 4.2 | 0% | — |
| 7 | Ocado | 13% | 4.0 | 0% | — |
| 8 | Waitrose | 10% | 4.8 | 3% | — |
| 9 | Sainsbury's | 8% | 4.4 | 3% | — |
| 10 | Foodhub | 7% | 5.8 | 0% | 0% |
| 11 | Co-op | 7% | 6.0 | 3% | 100% |
| 12 | Getir | 5% | 6.0 | 0% | — |
| 13 | Amazon Fresh | 5% | 7.7 | 0% | — |
| 14 | AllTap | 3% | 5.5 | 9% | 100% |
| 15 | Gopuff | 3% | 7.0 | 0% | — |
Most-cited independent sources: reddit.com · 10 owndeliv.com · 5 theguardian.com · 5 facebook.com · 4 bozu.co.uk · 3 chooseout.ai · 3
Supermarkets story ▶
Which brands AI assistants actually put in front of UK consumers asking about supermarkets — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Tesco | 33% | 1.4 | 0% | — |
| 2 | Asda | 28% | 3.2 | 10% | — |
| 3 | Sainsbury's | 22% | 3.2 | 10% | 33% |
| 4 | Morrisons | 18% | 3.6 | 5% | — |
| 5 | Aldi | 12% | 3.0 | 0% | — |
| 6 | Lidl | 12% | 3.7 | 0% | — |
| 7 | Waitrose | 12% | 4.9 | 0% | 0% |
| 8 | Next | 10% | 2.5 | 0% | — |
| 9 | Co-op | 10% | 5.5 | 0% | — |
| 10 | Ocado | 8% | 3.4 | 0% | — |
| 11 | Marks & Spencer | 8% | 3.8 | 0% | — |
| 12 | Sous Chef | 5% | 1.0 | 14% | 67% |
| 13 | Fine Food Specialist | 3% | 2.5 | 10% | 100% |
| 14 | Amazon Fresh | 2% | 2.0 | 0% | 0% |
| 15 | Boots | 2% | 2.0 | 0% | — |
Most-cited independent sources: gov.uk · 7 which.co.uk · 5 bbcgoodfood.com · 4 citizensadvice.org.uk · 3 nhs.uk · 3 nih.gov · 3
Dental Care story ▶
Which brands AI assistants actually put in front of UK consumers asking about dental care — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | mydentist | 5% | 1.3 | 23% | 67% |
| 2 | Bupa Dental Care | 3% | 1.5 | 0% | — |
| 3 | oasis dental care | 3% | 1.5 | 0% | — |
| 4 | Damira Dental Studios | 2% | 3.0 | 0% | — |
| 5 | Rodericks Dental | 2% | 4.0 | 0% | — |
| 6 | Perfect Smile | 0% | — | 8% | — |
| 7 | Your brand | 0% | — | 69% | 43% |
Most-cited independent sources: nhs.uk · 61 gdc-uk.org · 8 urgentcaredental.co.uk · 6 bos.org.uk · 5 nhsinform.scot · 5 southkenmd.co.uk · 5
Health Insurance story ▶
Which brands AI assistants actually put in front of UK consumers asking about health insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bupa | 33% | 1.4 | 0% | — |
| 2 | Aviva | 28% | 2.8 | 5% | 0% |
| 3 | AXA | 25% | 2.2 | 15% | 18% |
| 4 | Vitality | 23% | 3.5 | 23% | 17% |
| 5 | WPA | 10% | 4.0 | 13% | 38% |
| 6 | The Exeter | 10% | 4.8 | 0% | — |
| 7 | MediCash | 3% | 4.0 | 0% | — |
| 8 | Benenden Health | 2% | 1.0 | 0% | — |
| 9 | Saga | 2% | 7.0 | 0% | — |
| 10 | Freedom Healthinsurance | 2% | 8.0 | 5% | 100% |
| 11 | Simplyhealth | 2% | 8.0 | 0% | — |
| 12 | Allianz Care | 0% | — | 3% | 50% |
| 13 | Your brand | 0% | — | 36% | 18% |
Most-cited independent sources: google.com · 39 wecovr.com · 39 moneyhelper.org.uk · 18 which.co.uk · 15 goingprivateuk.co.uk · 13 drewberryinsurance.co.uk · 9
OTC Medicines story ▶
Which brands AI assistants actually put in front of UK consumers asking about otc medicines — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Ibuprofen | 90% | 1.8 | 0% | — |
| 2 | Paracetamol | 72% | 1.5 | 0% | — |
| 3 | Aspirin | 40% | 2.9 | 0% | — |
| 4 | Well | 23% | 2.6 | 0% | — |
| 5 | Nurofen | 13% | 3.9 | 0% | — |
| 6 | Panadol | 12% | 2.1 | 0% | — |
| 7 | Voltaren | 3% | 1.0 | 20% | 0% |
| 8 | Anadin | 2% | 1.0 | 0% | — |
| 9 | Boots | 2% | 3.0 | 20% | — |
| 10 | Calpol | 2% | 3.0 | 0% | — |
| 11 | Tesco | 2% | 4.0 | 0% | — |
| 12 | Asda | 2% | 5.0 | 0% | — |
| 13 | Advil | 0% | — | 0% | 0% |
| 14 | Superdrug | 0% | — | 0% | — |
| 15 | Your brand | 0% | — | 60% | — |
Most-cited independent sources: nhs.uk · 67 google.com · 28 nice.org.uk · 10 nih.gov · 10 theindependentpharmacy.co.uk · 8 arthritis.org · 7
Private Healthcare story ▶
Which brands AI assistants actually put in front of UK consumers asking about private healthcare — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bupa | 22% | 2.1 | 9% | 0% |
| 2 | Spire Healthcare | 18% | 2.3 | 0% | — |
| 3 | BMI Healthcare | 12% | 1.7 | 5% | 33% |
| 4 | Circle Health Group | 12% | 1.7 | 0% | — |
| 5 | Nuffield Health | 12% | 2.7 | 4% | — |
| 6 | HCA Healthcare | 12% | 3.3 | 9% | 67% |
| 7 | HCA International | 12% | 3.3 | 0% | — |
| 8 | Practice Plus Group | 7% | 3.3 | 4% | 40% |
| 9 | RAMSAY HEALTH CARE | 7% | 3.8 | 1% | 0% |
| 10 | King Edward VII's Hospital | 2% | 2.0 | 0% | 0% |
| 11 | New Victoria Hospital | 2% | 2.0 | 1% | 100% |
| 12 | Benenden Hospital | 2% | 7.0 | 1% | — |
| 13 | Barts Health Private Care | 0% | — | 59% | 17% |
| 14 | Cleveland Clinic London | 0% | — | 1% | 100% |
| 15 | Royal Marsden Private Care | 0% | — | 0% | — |
Most-cited independent sources: google.com · 36 goingprivateuk.co.uk · 17 cqc.org.uk · 9 phin.org.uk · 9 wecovr.com · 9 axahealth.co.uk · 3
Vitamins & Supplements story ▶
Which brands AI assistants actually put in front of UK consumers asking about vitamins & supplements — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Boots | 10% | 2.3 | 19% | 25% |
| 2 | Bulk | 7% | 2.0 | 0% | — |
| 3 | Superdrug | 7% | 2.3 | 4% | 25% |
| 4 | Holland & Barrett | 7% | 3.0 | 0% | — |
| 5 | Dr.Vegan | 3% | 2.0 | 4% | 100% |
| 6 | Ethical Nutrition | 3% | 2.0 | 12% | 100% |
| 7 | Healthspan | 3% | 2.5 | 12% | — |
| 8 | Tesco | 3% | 2.5 | 0% | 0% |
| 9 | Vitabiotics | 3% | 3.0 | 0% | — |
| 10 | Centrum | 2% | 1.0 | 0% | — |
| 11 | Doctor's Best | 2% | 1.0 | 0% | — |
| 12 | Optimum Nutrition | 2% | 1.0 | 0% | — |
| 13 | Science in Sport | 2% | 1.0 | 4% | 0% |
| 14 | Lamberts | 2% | 2.0 | 0% | — |
| 15 | Premier Protein | 2% | 2.0 | 0% | — |
Most-cited independent sources: nhs.uk · 34 gov.uk · 18 nih.gov · 9 google.com · 7 harvard.edu · 6 goodrx.com · 5
Mattresses story ▶
Which brands AI assistants actually put in front of UK consumers asking about mattresses — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Emma | 15% | 2.0 | 0% | — |
| 2 | Nectar | 13% | 2.0 | 6% | 14% |
| 3 | Simba | 13% | 2.0 | 3% | 33% |
| 4 | Silentnight | 10% | 3.0 | 15% | 40% |
| 5 | DreamCloud | 10% | 3.2 | 9% | 33% |
| 6 | Eve Sleep | 8% | 3.4 | 6% | 100% |
| 7 | IKEA | 5% | 1.7 | 9% | 21% |
| 8 | Helix | 5% | 2.0 | 0% | — |
| 9 | Dormeo | 5% | 3.7 | 9% | 100% |
| 10 | Tempur | 5% | 5.3 | 6% | 50% |
| 11 | Otty | 3% | 2.5 | 0% | — |
| 12 | Dreams | 2% | 1.0 | 0% | 0% |
| 13 | Winkbed | 2% | 1.0 | 0% | — |
| 14 | Bensons for Beds | 2% | 2.0 | 3% | — |
| 15 | Dusk | 2% | 2.0 | 0% | — |
Most-cited independent sources: google.com · 24 sleepfoundation.org · 11 which.co.uk · 7 tomsguide.com · 6 nhs.uk · 5 whatmattress.uk · 5
Car Insurance story ▶
Which brands AI assistants actually put in front of UK consumers asking about car insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Admiral | 23% | 2.6 | 15% | 25% |
| 2 | More Than | 18% | 2.3 | 0% | — |
| 3 | Aviva | 17% | 2.3 | 0% | — |
| 4 | Hastings Direct | 13% | 3.8 | 6% | 0% |
| 5 | RAC | 12% | 3.7 | 17% | 33% |
| 6 | Direct Line | 10% | 3.7 | 2% | 0% |
| 7 | LV= | 8% | 4.2 | 0% | 0% |
| 8 | AXA | 7% | 3.3 | 6% | 33% |
| 9 | NFU Mutual | 7% | 6.3 | 0% | — |
| 10 | Marmalade | 5% | 2.0 | 4% | — |
| 11 | Tempcover | 5% | 2.0 | 6% | 0% |
| 12 | Dayinsure | 5% | 2.7 | 6% | 0% |
| 13 | GoShorty | 5% | 4.3 | 4% | 33% |
| 14 | AA | 3% | 1.5 | 4% | 0% |
| 15 | Zego | 3% | 3.5 | 13% | 60% |
Most-cited independent sources: moneysavingexpert.com · 20 gov.uk · 15 gocompare.com · 12 moneyhelper.org.uk · 12 moneysupermarket.com · 11 which.co.uk · 10
Home Insurance story ▶
Which brands AI assistants actually put in front of UK consumers asking about home insurance — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | More Than | 17% | 1.2 | 0% | — |
| 2 | Aviva | 17% | 1.4 | 33% | 22% |
| 3 | Budget Insurance | 13% | 1.4 | 0% | — |
| 4 | Direct Line | 10% | 2.3 | 0% | — |
| 5 | NFU Mutual | 3% | 1.5 | 4% | 50% |
| 6 | Admiral | 3% | 2.5 | 17% | 50% |
| 7 | LV= | 3% | 2.5 | 0% | — |
| 8 | John Lewis Insurance | 3% | 3.0 | 0% | — |
| 9 | Tesco Bank | 3% | 3.0 | 0% | — |
| 10 | Hastings Direct | 2% | 4.0 | 4% | — |
| 11 | Ageas | 0% | — | 8% | — |
| 12 | Allianz | 0% | — | 0% | — |
| 13 | AXA | 0% | — | 13% | 0% |
| 14 | Co-op Insurance | 0% | — | 4% | — |
| 15 | Legal & General | 0% | — | 4% | — |
Most-cited independent sources: moneyhelper.org.uk · 28 gocompare.com · 15 moneysupermarket.com · 12 moneysavingexpert.com · 11 abi.org.uk · 10 fca.org.uk · 9
Legal Services story ▶
Which brands AI assistants actually put in front of UK consumers asking about legal services — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Citizens Advice | 10% | 1.0 | 36% | 31% |
| 2 | Co-op Legal Services | 8% | 1.2 | 0% | — |
| 3 | Kings Court Trust | 2% | 1.0 | 7% | 100% |
| 4 | QualitySolicitors | 2% | 1.0 | 14% | 50% |
| 5 | Clarke Willmott | 0% | — | 7% | — |
| 6 | Farrer & Co | 0% | — | 7% | 0% |
| 7 | Your brand | 0% | — | 29% | 0% |
Most-cited independent sources: gov.uk · 78 google.com · 68 hoa.org.uk · 6 lawsociety.org.uk · 5 sra.org.uk · 5 clearlegacy.co.uk · 4
Estate Agents story ▶
Which brands AI assistants actually put in front of UK consumers asking about estate agents — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Zoopla | 28% | 1.7 | 52% | 53% |
| 2 | Rightmove | 27% | 1.3 | 0% | — |
| 3 | OnTheMarket | 17% | 2.6 | 14% | 33% |
| 4 | OpenRent | 3% | 2.0 | 0% | 0% |
| 5 | Strike | 2% | 3.0 | 0% | — |
| 6 | PrimeLocation | 2% | 4.0 | 0% | — |
| 7 | Hamptons | 0% | — | 3% | 100% |
| 8 | Martin & Co | 0% | — | 3% | — |
| 9 | Savills | 0% | — | 0% | 0% |
| 10 | Your brand | 0% | — | 24% | 31% |
| 11 | Your Move | 0% | — | 3% | — |
Most-cited independent sources: gov.uk · 35 google.com · 17 reddit.com · 5 moneyhelper.org.uk · 4 police.uk · 4 gov.wales · 3
Home Improvement story ▶
Which brands AI assistants actually put in front of UK consumers asking about home improvement — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | IKEA | 13% | 2.0 | 0% | 0% |
| 2 | Howdens | 10% | 2.2 | 0% | — |
| 3 | Wickes | 10% | 2.3 | 14% | 43% |
| 4 | Wren Kitchens | 8% | 3.4 | 0% | — |
| 5 | B&Q | 7% | 2.5 | 14% | 33% |
| 6 | DIY Kitchens | 5% | 1.0 | 0% | — |
| 7 | Worktop Express | 5% | 1.0 | 27% | 33% |
| 8 | Magnet | 5% | 4.7 | 0% | — |
| 9 | Screwfix | 2% | 3.0 | 9% | 33% |
| 10 | House of Worktops | 0% | — | 18% | 100% |
| 11 | Toolstation | 0% | — | 9% | 100% |
| 12 | Victoria Plum | 0% | — | 5% | — |
| 13 | Your brand | 0% | — | 5% | 0% |
Most-cited independent sources: google.com · 58 livingetc.com · 6 sjball.uk · 5 leichtqueens.com · 4 planningportal.co.uk · 4 worktophub.co.uk · 4
Solar & Heat Pumps story ▶
Which brands AI assistants actually put in front of UK consumers asking about solar & heat pumps — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Octopus Energy | 13% | 1.1 | 0% | — |
| 2 | British Gas | 3% | 2.0 | 7% | 100% |
| 3 | EDF Energy | 3% | 2.5 | 0% | — |
| 4 | Green Energy | 2% | 1.0 | 0% | — |
| 5 | E.ON Next | 2% | 2.0 | 7% | 0% |
| 6 | OVO Energy | 2% | 2.0 | 0% | — |
| 7 | Hive | 0% | — | 14% | 100% |
| 8 | Infinity Energy | 0% | — | 14% | 100% |
| 9 | Sunsave | 0% | — | 36% | 100% |
| 10 | Your brand | 0% | — | 21% | 25% |
Most-cited independent sources: google.com · 25 energysavingtrust.org.uk · 21 gov.uk · 19 ofgem.gov.uk · 6 greenhatrenewables.co.uk · 5 historicengland.org.uk · 5
Running Shoes story ▶
Which brands AI assistants actually put in front of UK consumers asking about running shoes — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Asics | 47% | 2.4 | 35% | 14% |
| 2 | Hoka | 33% | 2.8 | 3% | 14% |
| 3 | Nike | 33% | 2.9 | 0% | — |
| 4 | Brooks | 28% | 2.5 | 16% | 21% |
| 5 | New Balance | 28% | 2.6 | 11% | 100% |
| 6 | Saucony | 20% | 2.7 | 8% | 25% |
| 7 | Adidas | 18% | 2.9 | 5% | 25% |
| 8 | Puma | 8% | 2.0 | 0% | — |
| 9 | Salomon | 7% | 1.8 | 5% | 15% |
| 10 | Inov-8 | 7% | 2.0 | 0% | 0% |
| 11 | Altra | 7% | 2.8 | 0% | — |
| 12 | Topo Athletic | 5% | 3.3 | 0% | — |
| 13 | La Sportiva | 3% | 3.0 | 0% | — |
| 14 | Scarpa | 3% | 5.5 | 0% | — |
| 15 | Merrell | 2% | 1.0 | 0% | — |
Most-cited independent sources: runrepeat.com · 20 reddit.com · 11 youtube.com · 9 theruntesters.com · 8 marathonhandbook.com · 7 runtothefinish.com · 7
Laptops story ▶
Which brands AI assistants actually put in front of UK consumers asking about laptops — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Lenovo | 63% | 2.6 | 0% | — |
| 2 | Apple | 53% | 1.8 | 25% | 26% |
| 3 | ASUS | 53% | 2.8 | 21% | 16% |
| 4 | Alienware | 45% | 3.1 | 0% | — |
| 5 | Dell | 42% | 3.1 | 10% | 10% |
| 6 | HP | 38% | 3.8 | 10% | 17% |
| 7 | Microsoft | 28% | 2.8 | 2% | 20% |
| 8 | Acer | 27% | 4.6 | 2% | 9% |
| 9 | MSI | 22% | 3.4 | 2% | 0% |
| 10 | Razer | 15% | 3.1 | 4% | 29% |
| 11 | Currys | 8% | 5.0 | 0% | — |
| 12 | LG | 7% | 3.5 | 2% | 10% |
| 13 | Gigabyte | 3% | 3.5 | 0% | — |
| 14 | Samsung | 3% | 6.0 | 0% | 0% |
| 15 | Framework | 2% | 4.0 | 0% | — |
Most-cited independent sources: google.com · 10 pcmag.com · 10 techradar.com · 10 youtube.com · 9 reddit.com · 8 laptopoutlet.co.uk · 7
Smartphones story ▶
Which brands AI assistants actually put in front of UK consumers asking about smartphones — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Samsung | 60% | 1.9 | 26% | 16% |
| 2 | 58% | 2.0 | 19% | 27% | |
| 3 | Apple | 47% | 2.2 | 0% | — |
| 4 | Xiaomi | 23% | 4.5 | 0% | 0% |
| 5 | Oppo | 13% | 3.9 | 6% | 17% |
| 6 | OnePlus | 12% | 4.1 | 6% | 67% |
| 7 | Motorola | 12% | 4.7 | 0% | — |
| 8 | Nothing | 7% | 2.3 | 0% | — |
| 9 | Honor | 7% | 5.3 | 3% | — |
| 10 | Ulefone | 5% | 2.7 | 0% | 0% |
| 11 | Doogee | 3% | 3.0 | 6% | 50% |
| 12 | Vivo | 3% | 4.5 | 0% | — |
| 13 | Crosscall | 2% | 1.0 | 0% | — |
| 14 | Oukitel | 2% | 3.0 | 0% | — |
| 15 | Sony | 2% | 3.0 | 0% | — |
Most-cited independent sources: youtube.com · 11 reddit.com · 9 techradar.com · 8 digitalcameraworld.com · 5 expertreviews.co.uk · 5 gsmarena.com · 5
Accounting Software story ▶
Which brands AI assistants actually put in front of UK consumers asking about accounting software — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Emma | 27% | 2.1 | 23% | 32% |
| 2 | Xero | 23% | 2.0 | 0% | — |
| 3 | QuickBooks | 22% | 2.3 | 13% | 17% |
| 4 | QuickBooks Self-Employed | 22% | 2.3 | 0% | — |
| 5 | Snoop | 22% | 2.3 | 15% | 71% |
| 6 | YNAB | 22% | 2.6 | 8% | 33% |
| 7 | Monzo | 18% | 2.2 | 10% | 12% |
| 8 | FreeAgent | 18% | 2.7 | 3% | 33% |
| 9 | Starling Bank | 15% | 3.9 | 5% | 29% |
| 10 | Sage | 13% | 4.1 | 3% | 11% |
| 11 | Monarch Money | 7% | 1.5 | 0% | 0% |
| 12 | Receipt Bank | 7% | 4.5 | 0% | — |
| 13 | Money Dashboard | 5% | 3.3 | 0% | — |
| 14 | GoSimpleTax | 5% | 3.7 | 0% | — |
| 15 | Revolut | 3% | 2.0 | 0% | 0% |
Most-cited independent sources: gov.uk · 29 google.com · 21 which.co.uk · 9 reddit.com · 6 openbanking.org.uk · 5 aureli.app · 4
Business Software story ▶
Which brands AI assistants actually put in front of UK consumers asking about business software — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Apple Notes | 58% | 2.1 | 17% | 21% |
| 2 | Google Keep | 53% | 3.1 | 22% | 21% |
| 3 | Notion | 37% | 3.8 | 5% | 20% |
| 4 | Microsoft OneNote | 27% | 4.0 | 22% | 21% |
| 5 | Todoist | 23% | 1.8 | 5% | 25% |
| 6 | Google Calendar | 23% | 2.7 | 0% | — |
| 7 | Obsidian | 23% | 3.1 | 7% | 23% |
| 8 | TickTick | 17% | 2.2 | 5% | 25% |
| 9 | Evernote | 17% | 4.3 | 2% | 0% |
| 10 | Streak | 13% | 1.8 | 0% | — |
| 11 | Asana | 8% | 6.0 | 5% | 22% |
| 12 | ClickUp | 8% | 7.4 | 5% | 40% |
| 13 | Trello | 7% | 4.8 | 0% | — |
| 14 | Logseq | 5% | 4.7 | 0% | — |
| 15 | HubSpot | 3% | 2.0 | 0% | — |
Most-cited independent sources: reddit.com · 9 habitbox.app · 5 medium.com · 5 zapier.com · 5 standardnotes.com · 4 atlasworkspace.ai · 3
Cloud & Web Hosting story ▶
Which brands AI assistants actually put in front of UK consumers asking about cloud & web hosting — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Google Drive | 58% | 2.2 | 33% | 26% |
| 2 | Microsoft OneDrive | 52% | 2.6 | 12% | 19% |
| 3 | Apple iCloud | 50% | 2.7 | 24% | 26% |
| 4 | Sync.com | 42% | 3.3 | 2% | 33% |
| 5 | Dropbox | 38% | 3.6 | 4% | 12% |
| 6 | pCloud | 15% | 4.1 | 2% | 14% |
| 7 | Backblaze | 13% | 4.3 | 4% | 18% |
| 8 | Idrive | 12% | 5.3 | 0% | — |
| 9 | Namecheap | 10% | 2.5 | 0% | — |
| 10 | Hostinger | 8% | 1.4 | 6% | 33% |
| 11 | Bluehost | 8% | 2.6 | 2% | 33% |
| 12 | SiteGround | 8% | 3.8 | 0% | — |
| 13 | Mega | 8% | 4.2 | 4% | — |
| 14 | GoDaddy | 7% | 3.3 | 0% | 0% |
| 15 | AWS | 5% | 2.7 | 0% | — |
Most-cited independent sources: cloudflare.com · 7 allcloudhub.com · 6 reddit.com · 5 youtube.com · 5 github.com · 4 ncsc.gov.uk · 4
Cybersecurity story ▶
Which brands AI assistants actually put in front of UK consumers asking about cybersecurity — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bitdefender | 35% | 2.1 | 16% | 25% |
| 2 | Norton | 33% | 1.6 | 0% | — |
| 3 | McAfee | 22% | 2.6 | 5% | 100% |
| 4 | Avast | 18% | 3.1 | 11% | 20% |
| 5 | ESET | 10% | 4.3 | 16% | 40% |
| 6 | 1Password | 7% | 1.0 | 0% | — |
| 7 | AVG | 3% | 2.0 | 0% | — |
| 8 | Kaspersky | 3% | 3.5 | 16% | 100% |
| 9 | Dashlane | 2% | 2.0 | 0% | — |
| 10 | TotalAV | 2% | 3.0 | 0% | — |
| 11 | F-Secure | 2% | 4.0 | 5% | 10% |
| 12 | Malwarebytes | 2% | 4.0 | 0% | 0% |
| 13 | ExpressVPN | 0% | — | 0% | — |
| 14 | Keeper Security | 0% | — | 0% | 0% |
| 15 | NordVPN | 0% | — | 0% | — |
Most-cited independent sources: ncsc.gov.uk · 16 microsoft.com · 8 reddit.com · 6 cybernews.com · 5 techradar.com · 5 apple.com · 4
Broadband story ▶
Which brands AI assistants actually put in front of UK consumers asking about broadband — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Virgin Media | 53% | 3.7 | 33% | 36% |
| 2 | BT | 50% | 3.6 | 0% | — |
| 3 | Sky | 42% | 3.4 | 5% | 14% |
| 4 | Vodafone | 37% | 3.8 | 10% | 20% |
| 5 | EE | 32% | 3.1 | 17% | 15% |
| 6 | Community Fibre | 20% | 3.9 | 0% | — |
| 7 | Plusnet | 20% | 4.7 | 0% | — |
| 8 | TalkTalk | 18% | 5.0 | 2% | — |
| 9 | Hyperoptic | 18% | 5.4 | 0% | 0% |
| 10 | CityFibre | 17% | 4.9 | 0% | — |
| 11 | Three | 17% | 4.9 | 2% | — |
| 12 | YouFibre | 13% | 5.4 | 0% | — |
| 13 | Now Broadband | 12% | 3.7 | 2% | 100% |
| 14 | Zen Internet | 10% | 4.0 | 5% | 100% |
| 15 | Gigaclear | 8% | 5.6 | 0% | — |
Most-cited independent sources: ofcom.org.uk · 17 broadbandswitch.uk · 13 uswitch.com · 11 moneysupermarket.com · 10 moneysavingexpert.com · 9 openreach.com · 8
Mobile Networks story ▶
Which brands AI assistants actually put in front of UK consumers asking about mobile networks — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Three | 92% | 2.6 | 9% | 22% |
| 2 | EE | 63% | 2.3 | 0% | — |
| 3 | Vodafone | 63% | 3.1 | 14% | 13% |
| 4 | O2 | 58% | 3.6 | 14% | 20% |
| 5 | Smarty | 38% | 5.8 | 14% | 33% |
| 6 | Lebara | 32% | 6.0 | 0% | — |
| 7 | VOXI | 23% | 6.4 | 5% | 0% |
| 8 | Giffgaff | 23% | 6.5 | 0% | 0% |
| 9 | iD Mobile | 22% | 8.1 | 9% | 0% |
| 10 | Tesco Mobile | 17% | 7.9 | 5% | — |
| 11 | 1pMobile | 15% | 6.2 | 9% | 50% |
| 12 | Sky Mobile | 10% | 7.0 | 0% | — |
| 13 | Talkmobile | 10% | 7.0 | 5% | 33% |
| 14 | Lyca Mobile | 7% | 7.8 | 5% | — |
| 15 | Airalo | 5% | 3.0 | 0% | — |
Most-cited independent sources: ofcom.org.uk · 18 uswitch.com · 10 google.com · 5 moneysupermarket.com · 5 netscanai.co.uk · 5 which.co.uk · 5
Airlines story ▶
Which brands AI assistants actually put in front of UK consumers asking about airlines — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | British Airways | 43% | 2.0 | 0% | — |
| 2 | Virgin Atlantic | 25% | 2.7 | 14% | 18% |
| 3 | Emirates | 20% | 3.3 | 4% | 50% |
| 4 | easyJet | 17% | 3.3 | 6% | 25% |
| 5 | Singapore Airlines | 17% | 3.8 | 6% | 17% |
| 6 | Qatar Airways | 15% | 3.1 | 6% | 50% |
| 7 | Ryanair | 13% | 2.4 | 6% | 23% |
| 8 | Lufthansa | 13% | 4.4 | 4% | 40% |
| 9 | United Airlines | 8% | 2.0 | 0% | — |
| 10 | TUI | 7% | 2.5 | 2% | 0% |
| 11 | American Airlines | 7% | 3.3 | 4% | 13% |
| 12 | Japan Airlines | 5% | 1.0 | 0% | — |
| 13 | ANA | 5% | 3.0 | 0% | — |
| 14 | Wizz Air | 5% | 4.3 | 4% | 33% |
| 15 | Delta Air Lines | 3% | 2.0 | 0% | 0% |
Most-cited independent sources: caa.co.uk · 11 heathrow.com · 9 reddit.com · 8 simpleflying.com · 7 thepointsguy.com · 7 skyscanner.net · 6
Hotels story ▶
Which brands AI assistants actually put in front of UK consumers asking about hotels — 60 answers in the latest run.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Premier Inn | 38% | 1.6 | 0% | — |
| 2 | Travelodge | 37% | 2.0 | 18% | 25% |
| 3 | ibis | 22% | 3.5 | 0% | — |
| 4 | Holiday Inn | 8% | 2.8 | 0% | — |
| 5 | Holiday Inn Express | 8% | 3.8 | 0% | — |
| 6 | easyHotel | 7% | 3.8 | 0% | — |
| 7 | Point A Hotels | 5% | 4.7 | 0% | — |
| 8 | Hampton by Hilton | 5% | 5.0 | 0% | — |
| 9 | Z Hotels | 3% | 3.0 | 0% | — |
| 10 | Bloc Hotels | 3% | 6.5 | 0% | — |
| 11 | Crowne Plaza | 2% | 1.0 | 0% | — |
| 12 | citizenM | 2% | 4.0 | 0% | — |
| 13 | DoubleTree by Hilton | 2% | 4.0 | 0% | — |
| 14 | Moxy Hotels | 2% | 6.0 | 0% | — |
| 15 | Alofts | 0% | — | 5% | 100% |
Most-cited independent sources: reddit.com · 5 ricksteves.com · 5 bestbookdirect.com · 4 booking.com · 4 gov.uk · 4 shelter.org.uk · 4
Method & limitations
Every board below has a story edition that walks through what it shows: Car LeasingElectric CarsUsed CarsSkincareOnline LearningEnergy SuppliersStreaming ServicesVideo GamesBusiness BankingCredit CardsCurrent AccountsInvestment PlatformsLife InsuranceMortgagesPensionsFood DeliverySupermarketsDental CareHealth InsuranceOTC MedicinesPrivate HealthcareVitamins & SupplementsMattressesCar InsuranceHome InsuranceLegal ServicesEstate AgentsHome ImprovementSolar & Heat PumpsRunning ShoesLaptopsSmartphonesAccounting SoftwareBusiness SoftwareCloud & Web HostingCybersecurityBroadbandMobile NetworksAirlinesHotels
Each category runs a fixed set of 20 unbranded consumer prompts (spread across the buying journey, written from real persona and need-state pairings) against ChatGPT, Claude and Gemini every week. Visibility is the share of answers naming the brand; avg. position is its mean rank when named; citation share is the brand's share of all brand-owned pages cited in the category; read→cited is how often a brand page the model consulted made it into the cited sources (Claude and ChatGPT only — Gemini does not separate the two). Results are correlational observations of model behaviour at the time of the run, not endorsements. See the full methodology.
Where next
This board ranks the brands AI names inside each category. These answer what comes next — the story behind the numbers, the websites feeding those answers, and how any of it is counted.