Frequently asked questions
How BrandInsightAI measures brand visibility across ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Google AI Overview, Google AI Mode and Meta AI: what counts as a mention, how a rank is read from an answer, and what each score means.
Metrics
- What is Brand Rank?
- What is Average Rank?
- What is Prompt coverage?
- What is Mention Share?
- What is Share of Model?
- What is the Perception Score, and how is it calculated?
Method
- How does position-based ranking work?
- How does citation extraction work?
- What are owned, competitor and earned sources?
- What makes a good analysis query?
- How can I optimise for AI visibility?
The full answers are on this page. Our public methodology for the citation data is at /insights/methodology, and the underlying dataset is free to browse at the AI Source Bias Index.
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