Live · AI Source Bias Index
Which sources do AI models actually cite?
A live, model-by-model breakdown of where ChatGPT, Claude, Perplexity, Gemini and other AI search models get the answers they give. Aggregated across every analysis run on BrandInsightAI in the rolling 30 days.
7
Models covered
19
Weekly snapshots
30d
Rolling window
12w
Trend depth
Cross-model bias to the major platforms
Each cell shows what percentage of that model's citations come from this domain in the current window. Brighter cells = stronger preference. The mini line below each value is the last 12 weeks of trend (where data exists).
| Source | Gemini | Claude | Perplexity | Google AI Mode | Google AIO | ChatGPT | Grok | All LLM Avg |
|---|---|---|---|---|---|---|---|---|
| youtube.com | 1.4% | 0.1% | 2.1% | 4.0% | 3.8% | 0.0% | 1.8% | 1.8% |
| reddit.com | 1.4% | 0.0% | 0.0% | 3.7% | 4.5% | 0.3% | 1.4% | 1.4% |
| facebook.com | 0.0% | 0.4% | 2.5% | 2.1% | 2.1% | 0.0% | 2.0% | 1.0% |
| google.com | 1.4% | 0.2% | 0.6% | 1.8% | 0.7% | 0.5% | 0.2% | 0.9% |
| instagram.com | 0.0% | 0.1% | 2.3% | 1.8% | 1.6% | 0.0% | 1.9% | 0.9% |
| wikipedia.org | 0.4% | 0.6% | 0.8% | 0.1% | 0.3% | 0.8% | 0.3% | 0.5% |
| tiktok.com | 0.0% | 0.2% | 0.8% | 0.6% | 1.0% | 0.0% | 0.8% | 0.4% |
| linkedin.com | 0.0% | 0.2% | 0.0% | 0.7% | 0.7% | 0.2% | 0.2% | 0.2% |
News publisher leaderboard
Which news publishers are AI search models actually quoting? Rankings are share of all news citations across every model in the rolling 30 days. The list is hand-curated to genuine journalism brands — major absentees with zero citations are listed at the bottom.
1.6% of every AI citation in the rolling 30 days points to a news publisher.
2nd
US News
6.6%
All-LLM avg 0.1%
Loved most by Claude
1st
Forbes
10.1%
All-LLM avg 0.2%
Loved most by Grok
3rd
The Independent
5.7%
All-LLM avg 0.1%
Loved most by Gemini
4 Runner's World 0.1% 5.7%
Most loved by Perplexity · 0.3% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.3%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.1%
5 The Guardian 0.1% 5.2%
Most loved by Google AIO · 0.2% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.2%ChatGPT · 0.0%Grok · 0.1%
6 Car and Driver 0.1% 4.7%
Most loved by ChatGPT · 0.4% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.4%Grok · 0.1%
7 Infobae 0.1% 4.6%
Most loved by Grok · 0.2% of its citations
Gemini · 0.1%Claude · 0.1%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.2%
8 Yahoo News 0.1% 4.3%
Most loved by Grok · 0.2% of its citations
Gemini · 0.0%Claude · 0.2%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.2%
9 Marie Claire 0.1% 4.3%
Most loved by Gemini · 0.1% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.0%
10 Time Out 0.1% 4.2%
Most loved by Google AI Mode · 0.1% of its citations
Gemini · 0.1%Claude · 0.1%Perplexity · 0.1%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
11 Who What Wear 0.1% 4.0%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.1%Grok · 0.0%
12 Cosmopolitan 0.1% 3.7%
Most loved by Perplexity · 0.2% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.2%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
13 Elle 0.1% 3.5%
Most loved by Perplexity · 0.2% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.2%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
14 TechRadar 0.0% 2.9%
Most loved by ChatGPT · 0.2% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.2%Grok · 0.1%
15 Woman & Home 0.0% 2.9%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
16 The Telegraph 0.0% 2.8%
Most loved by Perplexity · 0.2% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.2%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
17 Good Housekeeping 0.0% 2.4%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.1%
18 Tom's Guide 0.0% 2.4%
Most loved by ChatGPT · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.0%
19 Business Insider 0.0% 2.1%
Most loved by Gemini · 0.1% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
20 BBC (.com) 0.0% 2.1%
Most loved by Grok · 0.4% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.4%
21 The Irish Times 0.0% 1.8%
Most loved by Grok · 0.1% of its citations
Gemini · 0.0%Claude · 0.1%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
22 CNN 0.0% 1.8%
Most loved by Grok · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
23 Men's Fitness UK 0.0% 1.5%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
24 New York Times 0.0% 1.4%
Most loved by Grok · 0.3% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.3%
25 Reuters 0.0% 1.4%
Most loved by Grok · 0.3% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.3%
26 The Times 0.0% 1.4%
Most loved by Google AI Mode · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
27 Irish Examiner 0.0% 1.2%
Most loved by Claude · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
28 Men's Health 0.0% 1.1%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
29 T3 0.0% 1.0%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
30 PCMag 0.0% 1.0%
Most loved by Google AI Mode · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
31 Al Jazeera 0.0% 0.7%
Most loved by Grok · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
32 BBC 0.0% 0.7%
Most loved by Google AIO · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.0%
33 Wall Street Journal 0.0% 0.2%
Most loved by Google AIO · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
34 Washington Post 0.0% 0.2%
Most loved by Gemini · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
35 Associated Press 0.0% 0.2%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
36 Financial Times 0.0% 0.1%
Most loved by Google AIO · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
37 NPR 0.0% 0.1%
Most loved by Claude · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
38 Bloomberg 0.0% 0.0%
Most loved by Claude · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
Not yet cited in this window: The Economist · Sky News · Politico · The Atlantic · HuffPost · Vox.
Comparison & reviews leaderboard
Which decision-driving destinations — comparison sites, review platforms, consumer associations — do AI models lean on? Rankings are share of all comparison/review citations across every model in the rolling 30 days.
1.6% of every AI citation in the rolling 30 days points to a comparison or review site.
2nd
Uswitch
14.1%
All-LLM avg 0.2%
Loved most by Google AI Mode
1st
NerdWallet
18.3%
All-LLM avg 0.3%
Loved most by Grok
3rd
Which?
13.4%
All-LLM avg 0.2%
Loved most by Perplexity
4 Tripadvisor 0.2% 9.4%
Most loved by Grok · 0.7% of its citations
Gemini · 0.0%Claude · 0.3%Perplexity · 0.1%Google AI Mode · 0.1%Google AIO · 0.2%ChatGPT · 0.2%Grok · 0.7%
5 Consumer Reports 0.1% 8.5%
Most loved by ChatGPT · 0.6% of its citations
Gemini · 0.0%Claude · 0.2%Perplexity · 0.2%Google AI Mode · 0.1%Google AIO · 0.2%ChatGPT · 0.6%Grok · 0.0%
6 Trustpilot 0.1% 6.9%
Most loved by ChatGPT · 0.3% of its citations
Gemini · 0.1%Claude · 0.2%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.1%ChatGPT · 0.3%Grok · 0.1%
7 Money Saving Expert 0.1% 6.9%
Most loved by Google AI Mode · 0.2% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.2%Google AIO · 0.2%ChatGPT · 0.1%Grok · 0.1%
8 MoneySuperMarket 0.1% 5.1%
Most loved by Google AI Mode · 0.2% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.2%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.0%
9 YouGov 0.1% 3.3%
Most loved by Google AIO · 0.1% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.1%
10 Yelp 0.1% 3.1%
Most loved by Claude · 0.2% of its citations
Gemini · 0.0%Claude · 0.2%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
11 Bankrate 0.0% 2.7%
Most loved by Gemini · 0.1% of its citations
Gemini · 0.1%Claude · 0.1%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
12 MoneyGeek 0.0% 2.2%
Most loved by Perplexity · 0.2% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.2%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
13 Expert Reviews 0.0% 1.9%
Most loved by ChatGPT · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.1%
14 GoCompare 0.0% 1.3%
Most loved by Gemini · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
15 Compare The Market 0.0% 0.8%
Most loved by Google AI Mode · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
16 ValuePenguin 0.0% 0.7%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
17 RTINGS 0.0% 0.5%
Most loved by Gemini · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
18 Save the Student 0.0% 0.4%
Most loved by Google AI Mode · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
19 G2 0.0% 0.3%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
20 Capterra 0.0% 0.2%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
21 Better Business Bureau 0.0% 0.2%
Most loved by Grok · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
Not yet cited in this window: Wirecutter.
Academic & research leaderboard
Where AI search reaches for authoritative scholarly content — universities, research institutes, journals, government science. Rankings are share of all academic/research citations across every model in the rolling 30 days.
0.6% of every AI citation in the rolling 30 days points to an academic or research source.
2nd
ScienceDirect
12.5%
All-LLM avg 0.1%
Loved most by Perplexity
1st
NIH (US)
53.6%
All-LLM avg 0.3%
Loved most by ChatGPT
3rd
ResearchGate
8.5%
All-LLM avg 0.1%
Loved most by Gemini
4 Harvard 0.0% 5.5%
Most loved by Gemini · 0.1% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
5 Cancer Research UK 0.0% 4.6%
Most loved by Google AIO · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.0%
6 Assoc. of Medical Research Charities 0.0% 2.5%
Most loved by Google AIO · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.0%
7 British Heart Foundation 0.0% 2.4%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
8 Institute of Cancer Research 0.0% 1.8%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
9 Medical Research Foundation 0.0% 1.7%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
10 arXiv 0.0% 1.6%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
11 UK Research & Innovation 0.0% 1.5%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
12 Nature 0.0% 1.4%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
13 NIHR (UK) 0.0% 0.7%
Most loved by Google AIO · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
14 University of Oxford 0.0% 0.6%
Most loved by Gemini · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
15 Stanford 0.0% 0.5%
Most loved by Google AIO · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
16 University of Cambridge 0.0% 0.3%
Most loved by Google AI Mode · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
17 IEEE 0.0% 0.1%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
Not yet cited in this window: Science · JSTOR · PubMed / NCBI · MIT.
Marketplaces leaderboard
Multi-vendor commerce destinations AI search points buyers toward — global retail, classifieds, services. Rankings are share of all marketplace citations across every model in the rolling 30 days. Brand-only stores are deliberately excluded.
1.0% of every AI citation in the rolling 30 days points to a marketplace.
2nd
Mercado Libre
13.7%
All-LLM avg 0.1%
Loved most by Google AI Mode
1st
Carwow
22.3%
All-LLM avg 0.2%
Loved most by Google AI Mode
3rd
Autohero
11.0%
All-LLM avg 0.1%
Loved most by Claude
4 Booking.com 0.1% 7.7%
Most loved by Grok · 0.2% of its citations
Gemini · 0.1%Claude · 0.1%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.2%
5 Cinch 0.1% 7.6%
Most loved by Google AIO · 0.3% of its citations
Gemini · 0.1%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.3%ChatGPT · 0.0%Grok · 0.0%
6 AutoScout24 0.1% 7.2%
Most loved by Grok · 0.4% of its citations
Gemini · 0.1%Claude · 0.1%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.4%
7 Auto Trader 0.1% 5.6%
Most loved by Google AI Mode · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.1%ChatGPT · 0.1%Grok · 0.0%
8 Amazon 0.0% 4.3%
Most loved by ChatGPT · 0.1% of its citations
Gemini · 0.0%Claude · 0.1%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.1%
9 Expedia 0.0% 4.0%
Most loved by ChatGPT · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.0%
10 Motorpoint 0.0% 3.5%
Most loved by Google AIO · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.0%
11 Etsy 0.0% 2.9%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
12 Alibaba 0.0% 2.8%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
13 Amazon UK 0.0% 1.9%
Most loved by Google AIO · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.1%ChatGPT · 0.0%Grok · 0.1%
14 Walmart 0.0% 1.7%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
15 AliExpress 0.0% 1.4%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
16 eBay 0.0% 1.2%
Most loved by Claude · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
17 Target 0.0% 0.7%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
18 Best Buy 0.0% 0.4%
Most loved by Claude · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
19 Airbnb 0.0% 0.2%
Most loved by Claude · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
Not yet cited in this window: Temu · Shein · Vinted · Depop.
B2B research & consulting leaderboard
The voices AI search reaches for on business strategy, market sizing and industry analysis — Big 4 consultancies, research firms, financial-services research, wire services. Rankings are share of all B2B research citations across every model in the rolling 30 days.
0.4% of every AI citation in the rolling 30 days points to a B2B research or consulting source.
2nd
PR Newswire
17.4%
All-LLM avg 0.1%
Loved most by Perplexity
1st
Statista
21.7%
All-LLM avg 0.1%
Loved most by Claude
3rd
PwC
11.3%
All-LLM avg 0.0%
Loved most by Gemini
4 EY 0.0% 8.7%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.1%
5 Deloitte 0.0% 7.2%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
6 Morningstar 0.0% 6.0%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
7 KPMG 0.0% 5.5%
Most loved by Google AI Mode · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.1%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
8 Business Wire 0.0% 4.5%
Most loved by Perplexity · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.1%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
9 McKinsey 0.0% 3.4%
Most loved by ChatGPT · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.0%
10 IBM 0.0% 3.2%
Most loved by Google AI Mode · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
11 Nielsen 0.0% 2.6%
Most loved by ChatGPT · 0.1% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.1%Grok · 0.0%
12 Bain 0.0% 1.7%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
13 Gartner 0.0% 1.5%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
14 Accenture 0.0% 1.5%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
15 JPMorgan 0.0% 0.8%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
16 Forrester 0.0% 0.8%
Most loved by ChatGPT · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
17 Boston Consulting Group 0.0% 0.8%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
18 Harvard Business Review 0.0% 0.8%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
19 Goldman Sachs 0.0% 0.6%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
20 IDC 0.0% 0.2%
Most loved by Perplexity · 0.0% of its citations
Gemini · 0.0%Claude · 0.0%Perplexity · 0.0%Google AI Mode · 0.0%Google AIO · 0.0%ChatGPT · 0.0%Grok · 0.0%
Not yet cited in this window: Comscore.
Methodology
How this is built.
- What's counted: every citation/source URL returned by an AI model response in the rolling 30 days (4 most recent ISO weeks aggregated), deduplicated to a single registrable domain per response (so
news.bbc.co.uk,www.bbc.co.ukandbbc.co.ukall roll up tobbc.co.uk). - Models covered: only the models that natively return citation/source data — Perplexity, OpenAI Search, Anthropic Search, Gemini Search and Google AI Overview. Chat-only modes of OpenAI, Anthropic, Gemini and the xAI / DeepSeek models don't return source URLs and aren't represented here.
- Quality gate: any domain has to appear across ≥ 2 distinct projects to be included in the aggregations. This keeps the headline data cross-cutting rather than reflecting a single dataset.
- Major platforms table: a curated set of cross-cutting domains (Reddit, YouTube, Google, Facebook, Wikipedia, TikTok, Instagram, Medium, LinkedIn, Trustpilot) shown as a per-model heat-map. Bigger cells = stronger preference. Hover any sparkline data point to see that week's value.
- Social leaderboard: a wider set of social platforms ranked by share of social citations only. Top 3 sit on a podium; ranks 4+ expand on click. Platforms not yet cited in this window are listed at the bottom.
- News leaderboard: a hand-curated set of journalism brands — built from the actual top 200 cited domains plus a list of major global news publishers we'd expect to see, so absentees are visible. Same podium / expandable layout as the social leaderboard.
- Trend window: sparklines on the major-platforms table show the last 12 weekly snapshots, one Monday-to-Monday ISO week each.
- Refresh cadence: the rolling 30-day view refreshes within an hour — a background job recomputes the current week's snapshot every hour.
Social media leaderboard
Which social platforms are powering AI search? Rankings are share of all social citations across every model in the rolling 30 days. Click any name below the podium to see its per-model breakdown.
4
Instagram
0.9%
14.3%
▾
5
TikTok
0.4%
6.2%
▾
6
Quora
0.2%
3.9%
▾
7
LinkedIn
0.2%
3.3%
▾
8
Medium
0.1%
0.9%
▾
9
Substack
0.0%
0.6%
▾
10
X (Twitter)
0.0%
0.2%
▾
11
Pinterest
0.0%
0.1%
▾
12
Snapchat
0.0%
0.0%
▾
13
Tumblr
0.0%
0.0%
▾
Not yet cited in this window:
Twitter (legacy) · 
Threads · 
Discord · 
Bluesky · 
Mastodon.