Cross-model bias to the major platforms

Each cell shows what percentage of that model's citations come from this domain in the current window. Brighter cells = stronger preference. The mini line below each value is the last 12 weeks of trend (where data exists).

Source	Gemini	Perplexity	Google AIO	Google AI Mode	Claude	ChatGPT	Grok	All LLM Avg
youtube.com	0.5%	1.7%	3.9%	2.8%	0.0%	0.0%	0.6%	1.5%
reddit.com	0.8%	0.0%	3.1%	1.6%	0.0%	0.1%	0.8%	1.0%
google.com	1.2%	0.3%	0.3%	2.3%	0.1%	0.0%	0.1%	0.9%
facebook.com	0.0%	0.0%	1.1%	0.8%	0.0%	0.0%	0.2%	0.3%
wikipedia.org	0.2%	0.2%	0.1%	0.1%	0.6%	1.5%	0.2%	0.3%
tiktok.com	0.0%	0.1%	0.7%	0.7%	0.0%	0.0%	0.0%	0.2%
instagram.com	0.0%	0.2%	0.6%	0.6%	0.0%	0.0%	0.1%	0.2%
linkedin.com	0.0%	0.0%	0.2%	0.3%	0.1%	0.0%	1.0%	0.1%

Social media leaderboard

Which social platforms are powering AI search? Rankings are share of all social citations across every model in the rolling 30 days. Click any name below the podium to see its per-model breakdown.

3.6% of every AI citation in the rolling 30 days points to a social platform.

2nd

All-LLM avg 1.0%

Loved most by Google AIO

1st

YouTube

All-LLM avg 1.5%

Loved most by Google AIO

3rd

Facebook

All-LLM avg 0.3%

Loved most by Google AIO

4 TikTok 0.2%

Most loved by Google AIO · 0.7% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.7%Google AI Mode · 0.7%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

5 Instagram 0.2%

Most loved by Google AI Mode · 0.6% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.6%Google AI Mode · 0.6%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

6 LinkedIn 0.1%

Most loved by Grok · 1.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.2%Google AI Mode · 0.3%Claude · 0.1%ChatGPT · 0.0%Grok · 1.0%

7 Medium 0.1%

Most loved by Grok · 0.3% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.1%ChatGPT · 0.0%Grok · 0.3%

8 Quora 0.1%

Most loved by Claude · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.2%ChatGPT · 0.0%Grok · 0.0%

9 Substack 0.0%

Most loved by Google AI Mode · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

10 Pinterest 0.0%

Most loved by Google AIO · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

11 X (Twitter) 0.0%

Most loved by Grok · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

Not yet cited in this window: Twitter (legacy) · Snapchat · Threads · Discord · Tumblr · Bluesky · Mastodon.

News publisher leaderboard

Which news publishers are AI search models actually quoting? Rankings are share of all news citations across every model in the rolling 30 days. The list is hand-curated to genuine journalism brands — major absentees with zero citations are listed at the bottom.

2.8% of every AI citation in the rolling 30 days points to a news publisher.

2nd

The Guardian

All-LLM avg 0.2%

Loved most by Gemini

1st

The Independent

All-LLM avg 0.3%

Loved most by Perplexity

3rd

The Telegraph

All-LLM avg 0.2%

Loved most by Perplexity

4 Marie Claire 0.2%

Most loved by Google AIO · 0.2% of its citations

Gemini · 0.2%Perplexity · 0.2%Google AIO · 0.2%Google AI Mode · 0.2%Claude · 0.0%ChatGPT · 0.1%Grok · 0.0%

5 Runner's World 0.2%

Most loved by Perplexity · 0.5% of its citations

Gemini · 0.2%Perplexity · 0.5%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.4%Grok · 0.0%

6 Forbes 0.1%

Most loved by ChatGPT · 0.4% of its citations

Gemini · 0.2%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.2%Claude · 0.0%ChatGPT · 0.4%Grok · 0.1%

7 TechRadar 0.1%

Most loved by ChatGPT · 0.7% of its citations

Gemini · 0.1%Perplexity · 0.2%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.7%Grok · 0.1%

8 Who What Wear 0.1%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.2%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.1%Grok · 0.0%

9 The Irish Times 0.1%

Most loved by Grok · 0.3% of its citations

Gemini · 0.1%Perplexity · 0.3%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.1%Grok · 0.3%

10 US News 0.1%

Most loved by Claude · 0.3% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.2%Google AI Mode · 0.3%Claude · 0.3%ChatGPT · 0.0%Grok · 0.0%

11 Woman & Home 0.1%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.2%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

12 Good Housekeeping 0.1%

Most loved by Perplexity · 0.3% of its citations

Gemini · 0.1%Perplexity · 0.3%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.1%Grok · 0.0%

13 PCMag 0.1%

Most loved by Gemini · 0.2% of its citations

Gemini · 0.2%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

14 T3 0.1%

Most loved by ChatGPT · 0.4% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.4%Grok · 0.0%

15 Tom's Guide 0.1%

Most loved by ChatGPT · 0.5% of its citations

Gemini · 0.1%Perplexity · 0.2%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.5%Grok · 0.0%

16 Irish Examiner 0.1%

Most loved by Perplexity · 0.3% of its citations

Gemini · 0.0%Perplexity · 0.3%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

17 Time Out 0.1%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

18 Business Insider 0.1%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

19 Yahoo News 0.1%

Most loved by Grok · 0.4% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.2%Claude · 0.1%ChatGPT · 0.1%Grok · 0.4%

20 Cosmopolitan 0.1%

Most loved by Gemini · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

21 Car and Driver 0.1%

Most loved by ChatGPT · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.2%Grok · 0.1%

22 Men's Health 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

23 Infobae 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.0%

24 Men's Fitness UK 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

25 Elle 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

26 The Times 0.0%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

27 Associated Press 0.0%

Most loved by ChatGPT · 0.4% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.4%Grok · 0.0%

28 New York Times 0.0%

Most loved by Google AIO · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

29 BBC 0.0%

Most loved by Google AI Mode · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

30 BBC (.com) 0.0%

Most loved by Grok · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

31 CNN 0.0%

Most loved by Google AIO · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

32 Reuters 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

33 Financial Times 0.0%

Most loved by Gemini · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

34 NPR 0.0%

Most loved by Google AIO · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

35 Washington Post 0.0%

Most loved by ChatGPT · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

36 Bloomberg 0.0%

Most loved by ChatGPT · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

37 Wall Street Journal 0.0%

Most loved by Google AI Mode · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

Not yet cited in this window: The Economist · Al Jazeera · Sky News · Politico · The Atlantic · HuffPost · Vox.

Comparison & reviews leaderboard

Which decision-driving destinations — comparison sites, review platforms, consumer associations — do AI models lean on? Rankings are share of all comparison/review citations across every model in the rolling 30 days.

2.6% of every AI citation in the rolling 30 days points to a comparison or review site.

2nd

Money Saving Expert

All-LLM avg 0.4%

Loved most by Google AI Mode

1st

Which?

All-LLM avg 0.4%

Loved most by Perplexity

3rd

Uswitch

All-LLM avg 0.3%

Loved most by Google AIO

4 MoneySuperMarket 0.3%

Most loved by Perplexity · 0.5% of its citations

Gemini · 0.2%Perplexity · 0.5%Google AIO · 0.4%Google AI Mode · 0.4%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

5 GoCompare 0.2%

Most loved by Gemini · 0.3% of its citations

Gemini · 0.3%Perplexity · 0.1%Google AIO · 0.2%Google AI Mode · 0.2%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

6 RTINGS 0.2%

Most loved by Perplexity · 0.3% of its citations

Gemini · 0.1%Perplexity · 0.3%Google AIO · 0.2%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.1%Grok · 0.1%

7 Trustpilot 0.1%

Most loved by Google AI Mode · 0.2% of its citations

Gemini · 0.2%Perplexity · 0.0%Google AIO · 0.2%Google AI Mode · 0.2%Claude · 0.1%ChatGPT · 0.1%Grok · 0.1%

8 Compare The Market 0.1%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.2%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

9 NerdWallet 0.1%

Most loved by Perplexity · 0.3% of its citations

Gemini · 0.1%Perplexity · 0.3%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

10 Expert Reviews 0.1%

Most loved by ChatGPT · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.2%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.2%Grok · 0.1%

11 YouGov 0.1%

Most loved by Grok · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.2%Claude · 0.1%ChatGPT · 0.0%Grok · 0.2%

12 Consumer Reports 0.1%

Most loved by Claude · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.1%Claude · 0.2%ChatGPT · 0.2%Grok · 0.1%

13 Bankrate 0.1%

Most loved by Google AI Mode · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

14 Tripadvisor 0.1%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

15 MoneyGeek 0.1%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

16 ValuePenguin 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

17 Save the Student 0.0%

Most loved by Gemini · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

18 G2 0.0%

Most loved by Grok · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.2%

19 Yelp 0.0%

Most loved by Google AI Mode · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.1%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

20 Capterra 0.0%

Most loved by Claude · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

21 Better Business Bureau 0.0%

Most loved by ChatGPT · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

Not yet cited in this window: Wirecutter.

Academic & research leaderboard

Where AI search reaches for authoritative scholarly content — universities, research institutes, journals, government science. Rankings are share of all academic/research citations across every model in the rolling 30 days.

1.2% of every AI citation in the rolling 30 days points to an academic or research source.

2nd

Cancer Research UK

All-LLM avg 0.2%

Loved most by Google AI Mode

1st

NIH (US)

All-LLM avg 0.3%

Loved most by ChatGPT

3rd

Assoc. of Medical Research Charities

All-LLM avg 0.1%

Loved most by Google AI Mode

4 ScienceDirect 0.1%

Most loved by Grok · 0.6% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.3%ChatGPT · 0.1%Grok · 0.6%

5 UK Research & Innovation 0.1%

Most loved by Claude · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.2%ChatGPT · 0.1%Grok · 0.0%

6 Medical Research Foundation 0.1%

Most loved by Claude · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.2%ChatGPT · 0.0%Grok · 0.0%

7 NIHR (UK) 0.1%

Most loved by ChatGPT · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.1%ChatGPT · 0.2%Grok · 0.0%

8 Institute of Cancer Research 0.1%

Most loved by Google AI Mode · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.1%ChatGPT · 0.0%Grok · 0.0%

9 British Heart Foundation 0.0%

Most loved by ChatGPT · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.1%Claude · 0.1%ChatGPT · 0.2%Grok · 0.0%

10 ResearchGate 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.1%

11 IEEE 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.1%

12 Harvard 0.0%

Most loved by Claude · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.0%

13 University of Oxford 0.0%

Most loved by Google AI Mode · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

14 arXiv 0.0%

Most loved by ChatGPT · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.1%Grok · 0.1%

15 Nature 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.1%

16 MIT 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

17 University of Cambridge 0.0%

Most loved by Claude · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

18 Stanford 0.0%

Most loved by Grok · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

Not yet cited in this window: Science · JSTOR · PubMed / NCBI.

Marketplaces leaderboard

Multi-vendor commerce destinations AI search points buyers toward — global retail, classifieds, services. Rankings are share of all marketplace citations across every model in the rolling 30 days. Brand-only stores are deliberately excluded.

1.7% of every AI citation in the rolling 30 days points to a marketplace.

2nd

Cinch

All-LLM avg 0.2%

Loved most by Gemini

1st

Carwow

All-LLM avg 0.6%

Loved most by Grok

3rd

Motorpoint

All-LLM avg 0.2%

Loved most by Perplexity

4 Auto Trader 0.2%

Most loved by Grok · 0.5% of its citations

Gemini · 0.2%Perplexity · 0.1%Google AIO · 0.1%Google AI Mode · 0.2%Claude · 0.2%ChatGPT · 0.0%Grok · 0.5%

5 Autohero 0.1%

Most loved by Claude · 0.5% of its citations

Gemini · 0.1%Perplexity · 0.1%Google AIO · 0.2%Google AI Mode · 0.1%Claude · 0.5%ChatGPT · 0.0%Grok · 0.1%

6 AutoScout24 0.1%

Most loved by Claude · 0.2% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.2%ChatGPT · 0.0%Grok · 0.0%

7 Mercado Libre 0.1%

Most loved by Claude · 0.3% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.3%ChatGPT · 0.1%Grok · 0.0%

8 Amazon UK 0.1%

Most loved by Google AI Mode · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.2%Claude · 0.1%ChatGPT · 0.0%Grok · 0.0%

9 Amazon 0.1%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.1%Grok · 0.1%

10 Etsy 0.0%

Most loved by Perplexity · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.2%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

11 Booking.com 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.1%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

12 Best Buy 0.0%

Most loved by Gemini · 0.1% of its citations

Gemini · 0.1%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

13 Walmart 0.0%

Most loved by Google AI Mode · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

14 Expedia 0.0%

Most loved by Perplexity · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

15 Alibaba 0.0%

Most loved by ChatGPT · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.2%Grok · 0.0%

16 Target 0.0%

Most loved by ChatGPT · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.1%Grok · 0.0%

17 eBay 0.0%

Most loved by Google AI Mode · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

18 AliExpress 0.0%

Most loved by Google AI Mode · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

19 Shein 0.0%

Most loved by Google AIO · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

20 Temu 0.0%

Most loved by Gemini · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

21 Vinted 0.0%

Most loved by ChatGPT · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

Not yet cited in this window: Depop · Airbnb.

B2B research & consulting leaderboard

The voices AI search reaches for on business strategy, market sizing and industry analysis — Big 4 consultancies, research firms, financial-services research, wire services. Rankings are share of all B2B research citations across every model in the rolling 30 days.

0.5% of every AI citation in the rolling 30 days points to a B2B research or consulting source.

2nd

Gartner

All-LLM avg 0.1%

Loved most by Grok

1st

IBM

All-LLM avg 0.1%

Loved most by Grok

3rd

JPMorgan

All-LLM avg 0.1%

Loved most by Grok

4 PR Newswire 0.1%

Most loved by Grok · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.1%Grok · 0.2%

5 Deloitte 0.0%

Most loved by Grok · 0.2% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.2%

6 Statista 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.1%Google AI Mode · 0.1%Claude · 0.1%ChatGPT · 0.0%Grok · 0.1%

7 Morningstar 0.0%

Most loved by Perplexity · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.1%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

8 KPMG 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

9 EY 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

10 McKinsey 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.1%Grok · 0.1%

11 Business Wire 0.0%

Most loved by ChatGPT · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.1%Grok · 0.0%

12 PwC 0.0%

Most loved by Claude · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.1%ChatGPT · 0.0%Grok · 0.1%

13 Accenture 0.0%

Most loved by Claude · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

14 Bain 0.0%

Most loved by Grok · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

15 Forrester 0.0%

Most loved by ChatGPT · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

16 Boston Consulting Group 0.0%

Most loved by Grok · 0.1% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.1%

17 Nielsen 0.0%

Most loved by Google AIO · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

18 Goldman Sachs 0.0%

Most loved by Grok · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

19 Harvard Business Review 0.0%

Most loved by Perplexity · 0.0% of its citations

Gemini · 0.0%Perplexity · 0.0%Google AIO · 0.0%Google AI Mode · 0.0%Claude · 0.0%ChatGPT · 0.0%Grok · 0.0%

Not yet cited in this window: IDC · Comscore.

Methodology

How this is built.

What's counted: every citation/source URL returned by an AI model response in the rolling 30 days (4 most recent ISO weeks aggregated), deduplicated to a single registrable domain per response (so news.bbc.co.uk, www.bbc.co.uk and bbc.co.uk all roll up to bbc.co.uk).
Models covered: only the models that natively return citation/source data — Perplexity, OpenAI Search, Anthropic Search, Gemini Search and Google AI Overview. Chat-only modes of OpenAI, Anthropic, Gemini and the xAI / DeepSeek models don't return source URLs and aren't represented here.
Quality gate: any domain has to appear across ≥ 2 distinct projects to be included in the aggregations. This keeps the headline data cross-cutting rather than reflecting a single dataset.
Major platforms table: a curated set of cross-cutting domains (Reddit, YouTube, Google, Facebook, Wikipedia, TikTok, Instagram, Medium, LinkedIn, Trustpilot) shown as a per-model heat-map. Bigger cells = stronger preference. Hover any sparkline data point to see that week's value.
Social leaderboard: a wider set of social platforms ranked by share of social citations only. Top 3 sit on a podium; ranks 4+ expand on click. Platforms not yet cited in this window are listed at the bottom.
News leaderboard: a hand-curated set of journalism brands — built from the actual top 200 cited domains plus a list of major global news publishers we'd expect to see, so absentees are visible. Same podium / expandable layout as the social leaderboard.
Trend window: sparklines on the major-platforms table show the last 12 weekly snapshots, one Monday-to-Monday ISO week each.
Refresh cadence: the rolling 30-day view refreshes within an hour — a background job recomputes the current week's snapshot every hour.

Which sources do AI models actually cite?

Cross-model bias to the major platforms

Social media leaderboard

News publisher leaderboard

Comparison & reviews leaderboard

Academic & research leaderboard

Marketplaces leaderboard

B2B research & consulting leaderboard

Methodology