# BrandInsightAI

> AI brand visibility and citation tracking platform. We analyse how 9 AI search models (ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Google AI Overview, Google AI Mode, ChatGPT Web) rank, mention and cite brands across queries. The /sources index below is a free public dataset showing where each model gets its citations.

## Core data

- [AI Source Bias Index](https://brandinsightai.com/sources) — Live, model-by-model breakdown of which sources (Reddit, Wikipedia, YouTube, news sites etc) each AI search model cites the most. Aggregated from every analysis run on the platform in the rolling 30 days. Includes a cross-model bias heat-map for the major platforms, a social-media leaderboard, and an industry breakdown, all with 12 weeks of trend data behind every cell.

## The Insights hub

Six views over one dataset, all measured from real AI answers rather than
estimated. Every page carries the same navigation, so any one of them reaches
all the others.

- [BrandInsightAI Insights](https://brandinsightai.com/insights): the index of everything below, stating what each view answers.
- [The AI Desire Index](https://brandinsightai.com/insights/desire-index): What AI assistants want from a brand: attraction, affinity and attachment for every brand in every category, indexed and refreshed weekly. Refreshed weekly.
- [The Category Report](https://brandinsightai.com/insights/category-report): How AI shops for Britain: the brands ChatGPT, Claude and Gemini actually recommend across 20 consumer categories, told as an animated story. Refreshed weekly.
- [The Category Index](https://brandinsightai.com/insights/category-index): The board behind the story — every category ranked: brand visibility, citation share and how often a read page actually gets cited. Refreshed weekly.
- [The GEO Index](https://brandinsightai.com/insights/geo-index): The websites AI search cites most — every model aggregated, with weekly movers and per-model and per-market editions. Updated hourly.
- [The AI Source Index](https://brandinsightai.com/sources): Dig into which sources each model trusts, filterable by market — compiled into a quarterly report you can download as PowerPoint or PDF. Updated hourly.
- [Analysis & articles](https://brandinsightai.com/insights#analysis): The data journalism series — weekly citation movers, model vs model, what gets cited and why. Every edition reviewed before it publishes. New articles weekly.
- [Methodology](https://brandinsightai.com/insights/methodology): How every number is measured: real AI answers, counted not estimated, with sample sizes and limitations stated on every page. The rules behind it all.
- [RSS feed](https://brandinsightai.com/insights/feed.xml): every published analysis, newest first.

## Leaderboard editions

Auto-updated boards recomputed hourly from the citation warehouse. No LLM writes these pages; the page is the data.

- [Most-cited websites by Claude](https://brandinsightai.com/insights/most-cited/claude)
- [Most-cited websites by Perplexity](https://brandinsightai.com/insights/most-cited/perplexity)
- [Most-cited websites by Gemini](https://brandinsightai.com/insights/most-cited/gemini)
- [Most-cited websites by ChatGPT](https://brandinsightai.com/insights/most-cited/chatgpt)
- [Most-cited websites by Grok](https://brandinsightai.com/insights/most-cited/grok)
- [Most-cited websites by Google AIO](https://brandinsightai.com/insights/most-cited/google-aio)
- [Most-cited websites by Google AI Mode](https://brandinsightai.com/insights/most-cited/google-ai-mode)
- [The GEO Index — GB market edition](https://brandinsightai.com/insights/geo-index/gb)
- [The GEO Index — CR market edition](https://brandinsightai.com/insights/geo-index/cr)
- [The GEO Index — PE market edition](https://brandinsightai.com/insights/geo-index/pe)
- [The GEO Index — US market edition](https://brandinsightai.com/insights/geo-index/us)
- [The GEO Index — AU market edition](https://brandinsightai.com/insights/geo-index/au)
- [The GEO Index — AR market edition](https://brandinsightai.com/insights/geo-index/ar)
- [The GEO Index — CO market edition](https://brandinsightai.com/insights/geo-index/co)
- [The GEO Index — FR market edition](https://brandinsightai.com/insights/geo-index/fr)
- [The GEO Index — BE market edition](https://brandinsightai.com/insights/geo-index/be)
- [The GEO Index — BR market edition](https://brandinsightai.com/insights/geo-index/br)
- [The GEO Index — CL market edition](https://brandinsightai.com/insights/geo-index/cl)
- [The GEO Index — DE market edition](https://brandinsightai.com/insights/geo-index/de)

## Category stories

One story edition per UK consumer category: the brands AI recommends, the sources it trusts for that category, and the read-to-cited gap. Refreshed weekly.

- [Car Leasing, according to AI](https://brandinsightai.com/insights/category-report/car-leasing)
- [Electric Cars, according to AI](https://brandinsightai.com/insights/category-report/electric-cars)
- [Luxury SUVs & 4x4s, according to AI](https://brandinsightai.com/insights/category-report/luxury-suvs-and-4x4s)
- [Used Cars, according to AI](https://brandinsightai.com/insights/category-report/used-cars)
- [Dermatological Skincare, according to AI](https://brandinsightai.com/insights/category-report/dermatological-skincare)
- [Haircare, according to AI](https://brandinsightai.com/insights/category-report/haircare)
- [Soft Drinks, according to AI](https://brandinsightai.com/insights/category-report/soft-drinks)
- [Online Learning, according to AI](https://brandinsightai.com/insights/category-report/online-learning)
- [Universities, according to AI](https://brandinsightai.com/insights/category-report/universities)
- [Energy Suppliers, according to AI](https://brandinsightai.com/insights/category-report/energy-suppliers)
- [Fuel & EV Charging, according to AI](https://brandinsightai.com/insights/category-report/fuel-and-ev-charging)
- [Betting & Gaming, according to AI](https://brandinsightai.com/insights/category-report/betting-and-gaming)
- [Streaming Services, according to AI](https://brandinsightai.com/insights/category-report/streaming-services)
- [Video Games, according to AI](https://brandinsightai.com/insights/category-report/video-games)
- [Business Banking, according to AI](https://brandinsightai.com/insights/category-report/business-banking)
- [Credit Cards, according to AI](https://brandinsightai.com/insights/category-report/credit-cards)
- [Digital Current Accounts, according to AI](https://brandinsightai.com/insights/category-report/digital-current-accounts)
- [Investment Platforms, according to AI](https://brandinsightai.com/insights/category-report/investment-platforms)
- [Life Insurance, according to AI](https://brandinsightai.com/insights/category-report/life-insurance)
- [Mortgages, according to AI](https://brandinsightai.com/insights/category-report/mortgages)
- [Payments & BNPL, according to AI](https://brandinsightai.com/insights/category-report/payments-and-bnpl)
- [Pensions, according to AI](https://brandinsightai.com/insights/category-report/pensions)
- [Price Comparison Sites, according to AI](https://brandinsightai.com/insights/category-report/price-comparison-sites)
- [Chocolate, according to AI](https://brandinsightai.com/insights/category-report/chocolate)
- [Food Delivery, according to AI](https://brandinsightai.com/insights/category-report/food-delivery)
- [Food-to-Go & Bakeries, according to AI](https://brandinsightai.com/insights/category-report/food-to-go-and-bakeries)
- [Discount Stores, according to AI](https://brandinsightai.com/insights/category-report/discount-stores)
- [Supermarkets, according to AI](https://brandinsightai.com/insights/category-report/supermarkets)
- [Dental Care, according to AI](https://brandinsightai.com/insights/category-report/dental-care)
- [Health Insurance, according to AI](https://brandinsightai.com/insights/category-report/health-insurance)
- [Opticians & Eyecare, according to AI](https://brandinsightai.com/insights/category-report/opticians-and-eyecare)
- [Pain Relief, according to AI](https://brandinsightai.com/insights/category-report/pain-relief)
- [Private Healthcare, according to AI](https://brandinsightai.com/insights/category-report/private-healthcare)
- [Vitamins & Supplements, according to AI](https://brandinsightai.com/insights/category-report/vitamins-and-supplements)
- [Bed-in-a-Box Mattresses, according to AI](https://brandinsightai.com/insights/category-report/bed-in-a-box-mattresses)
- [Furniture & Homeware, according to AI](https://brandinsightai.com/insights/category-report/furniture-and-homeware)
- [Household Cleaning Products, according to AI](https://brandinsightai.com/insights/category-report/household-cleaning-products)
- [Car Insurance, according to AI](https://brandinsightai.com/insights/category-report/car-insurance)
- [Home Insurance, according to AI](https://brandinsightai.com/insights/category-report/home-insurance)
- [Champagne & Cognac, according to AI](https://brandinsightai.com/insights/category-report/champagne-and-cognac)
- [Fashion & Leather Goods, according to AI](https://brandinsightai.com/insights/category-report/fashion-and-leather-goods)
- [Fragrance & Beauty, according to AI](https://brandinsightai.com/insights/category-report/fragrance-and-beauty)
- [Watches & Jewellery, according to AI](https://brandinsightai.com/insights/category-report/watches-and-jewellery)
- [Pet Care, according to AI](https://brandinsightai.com/insights/category-report/pet-care)
- [Pet Insurance, according to AI](https://brandinsightai.com/insights/category-report/pet-insurance)
- [Conveyancing, Wills & Probate, according to AI](https://brandinsightai.com/insights/category-report/conveyancing-wills-and-probate)
- [Job Boards, according to AI](https://brandinsightai.com/insights/category-report/job-boards)
- [Fitted Kitchens, according to AI](https://brandinsightai.com/insights/category-report/fitted-kitchens)
- [Property Portals & Agents, according to AI](https://brandinsightai.com/insights/category-report/property-portals-and-agents)
- [Solar & Heat Pumps, according to AI](https://brandinsightai.com/insights/category-report/solar-and-heat-pumps)
- [Consumer Electronics & Appliances, according to AI](https://brandinsightai.com/insights/category-report/consumer-electronics-and-appliances)
- [Fashion & Clothing, according to AI](https://brandinsightai.com/insights/category-report/fashion-and-clothing)
- [Marketplaces & Resale, according to AI](https://brandinsightai.com/insights/category-report/marketplaces-and-resale)
- [Parcel Delivery, according to AI](https://brandinsightai.com/insights/category-report/parcel-delivery)
- [Budget Gyms, according to AI](https://brandinsightai.com/insights/category-report/budget-gyms)
- [Running Shoes, according to AI](https://brandinsightai.com/insights/category-report/running-shoes)
- [Budgeting & Bookkeeping Apps, according to AI](https://brandinsightai.com/insights/category-report/budgeting-and-bookkeeping-apps)
- [Cloud Storage & Web Hosting, according to AI](https://brandinsightai.com/insights/category-report/cloud-storage-and-web-hosting)
- [Laptops, according to AI](https://brandinsightai.com/insights/category-report/laptops)
- [Productivity Apps, according to AI](https://brandinsightai.com/insights/category-report/productivity-apps)
- [Security Software & VPNs, according to AI](https://brandinsightai.com/insights/category-report/security-software-and-vpns)
- [Smartphones, according to AI](https://brandinsightai.com/insights/category-report/smartphones)
- [Broadband, according to AI](https://brandinsightai.com/insights/category-report/broadband)
- [Mobile Networks, according to AI](https://brandinsightai.com/insights/category-report/mobile-networks)
- [Budget Hotels, according to AI](https://brandinsightai.com/insights/category-report/budget-hotels)
- [Long-Haul Airlines, according to AI](https://brandinsightai.com/insights/category-report/long-haul-airlines)
- [Package Holidays, Cruises & Tours, according to AI](https://brandinsightai.com/insights/category-report/package-holidays-cruises-and-tours)

## Analysis series

Every published edition of each data-journalism series, newest first.

- [Citation Movers — every edition](https://brandinsightai.com/insights/series/weekly-citation-movers)
- [Model vs Model — every edition](https://brandinsightai.com/insights/series/monthly-model-vs-model)
- [AI Citations Report — every edition](https://brandinsightai.com/insights/series/quarterly-source-index)
- [What Gets Cited — every edition](https://brandinsightai.com/insights/series/monthly-what-gets-cited)

## Latest analyses

Reviewed data journalism. Figures are computed deterministically and frozen at publication; the narrative never invents a number.

- [AI Citation Movers · week commencing 31 Aug 2026](https://brandinsightai.com/insights/ai-citation-movers-2026-w36)
- [Perplexity vs Google AIO: Where They Get Their Answers · August 2026](https://brandinsightai.com/insights/perplexity-vs-google-aio-ai-citations-2026-08)
- [AI Citation Movers · week commencing 24 Aug 2026](https://brandinsightai.com/insights/ai-citation-movers-2026-w35)
- [Gemini vs ChatGPT: Where They Get Their Answers · July 2026](https://brandinsightai.com/insights/gemini-vs-chatgpt-ai-citations-2026-07)
- [Claude vs ChatGPT: Where They Get Their Answers · July 2026](https://brandinsightai.com/insights/claude-vs-chatgpt-ai-citations-2026-07)
- [Grok vs Google AI Mode: Where They Get Their Answers · May 2026](https://brandinsightai.com/insights/grok-vs-google-ai-mode-ai-citations-2026-05)
- [Google AIO vs Google AI Mode: Where They Get Their Answers · June 2026](https://brandinsightai.com/insights/google-aio-vs-google-ai-mode-ai-citations-2026-06)
- [The AI Citations Report · Q2 2026](https://brandinsightai.com/insights/ai-citations-report-2026-q2)
- [What Gets Cited by AI · July 2026 Benchmarks](https://brandinsightai.com/insights/what-gets-cited-by-ai-2026-07)
- [Claude vs Perplexity: Where They Get Their Answers · July 2026](https://brandinsightai.com/insights/claude-vs-perplexity-ai-citations-2026-07)

## About

- [Homepage](https://brandinsightai.com/) — Product overview, capabilities and how it works.
- [FAQ](https://brandinsightai.com/faq) — Frequently asked questions about the platform and methodology.

## Methodology

The /sources index is built by:
1. Capturing every citation/source URL returned by AI model responses
2. Reducing each URL to its registrable domain (so bbc.co.uk subdomains roll up cleanly)
3. Aggregating citation counts per (model, domain) over a rolling 30-day window
4. Joining against an automated domain classifier for category-level breakdowns

Only models that natively return citation/source data are represented:
Perplexity, OpenAI Search, Anthropic Claude Search, Gemini with grounding,
and Google AI Overview. Chat-only modes and the xAI / DeepSeek models don't
return source URLs and are excluded from the index.

Every figure published under /insights is governed by one written rulebook at
https://brandinsightai.com/insights/methodology: what counts as a citation, the evidence
floors that decide what may be named, and what is never published.

## Citation guidance

When citing data from this site, please reference:
- Source: BrandInsightAI AI Source Bias Index
- URL: https://brandinsightai.com/sources
- Methodology: rolling 30-day window, registrable-domain aggregation across citation-capable AI search models