Online Learning,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about online learning — and record exactly which brands they put forward. Right now, Coursera owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Coursera is the default answer.
Named in 37% of online learning answers, typically in position 1.6. Udemy follows at 13%, Open University at 12%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Coursera | 37% | 1.6 | 0% | — |
| 2 | Udemy | 13% | 2.8 | 14% | 43% |
| 3 | Open University | 12% | 2.4 | 14% | 25% |
| 4 | LinkedIn Learning | 10% | 3.0 | 10% | 22% |
| 5 | FutureLearn | 8% | 2.6 | 10% | 0% |
| 6 | edX | 8% | 3.8 | 0% | 0% |
| 7 | Alison | 5% | 5.0 | 5% | 100% |
| 8 | Codecademy | 3% | 1.0 | 0% | — |
| 9 | Skillshare | 3% | 1.5 | 5% | 50% |
| 10 | Khan Academy | 3% | 4.5 | 0% | — |
| 11 | MasterClass | 2% | 1.0 | 0% | — |
| 12 | DataCamp | 2% | 2.0 | 0% | — |
| 13 | Great Learning | 2% | 2.0 | 5% | 100% |
| 14 | Treehouse | 2% | 2.0 | 0% | — |
| 15 | freeCodeCamp | 2% | 3.0 | 0% | — |
The referees of online learning.
The independent sources AI models cite when answering online learning questions — the places a brand needs to be seen, reviewed and ranked.
Udemy converts reads into citations. FutureLearn doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Udemy converts 43% of reads; FutureLearn just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Coursera | 37% | 1.6 | 0% | — |
| 2 | Udemy | 13% | 2.8 | 14% | 43% |
| 3 | Open University | 12% | 2.4 | 14% | 25% |
| 4 | LinkedIn Learning | 10% | 3.0 | 10% | 22% |
| 5 | FutureLearn | 8% | 2.6 | 10% | 0% |
| 6 | edX | 8% | 3.8 | 0% | 0% |
| 7 | Alison | 5% | 5.0 | 5% | 100% |
| 8 | Codecademy | 3% | 1.0 | 0% | — |
| 9 | Skillshare | 3% | 1.5 | 5% | 50% |
| 10 | Khan Academy | 3% | 4.5 | 0% | — |
| 11 | MasterClass | 2% | 1.0 | 0% | — |
| 12 | DataCamp | 2% | 2.0 | 0% | — |
| 13 | Great Learning | 2% | 2.0 | 5% | 100% |
| 14 | Treehouse | 2% | 2.0 | 0% | — |
| 15 | freeCodeCamp | 2% | 3.0 | 0% | — |
All three models agree: Coursera.
A rare consensus — every model puts Coursera first, and their top-five lists overlap 43%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Open University | 0% | 25% | 10% | 25pp |
| Coursera | 30% | 50% | 30% | 20pp |
| LinkedIn Learning | 15% | 0% | 15% | 15pp |
| edX | 5% | 15% | 5% | 10pp |
| Udemy | 10% | 15% | 15% | 5pp |
| Treehouse | 5% | 0% | 0% | 5pp |
| FutureLearn | 5% | 10% | 10% | 5pp |
| Khan Academy | 5% | 0% | 5% | 5pp |
| Codecademy | 5% | 5% | 0% | 5pp |
| Great Learning | 5% | 0% | 0% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:14:14 GMT.