Consumer Electronics & Appliances,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about consumer electronics & appliances — and record exactly which brands they put forward. Right now, Bosch owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Bosch is the default answer.
Named in 17% of consumer electronics & appliances answers, typically in position 4.0. Very follows at 15%, Beko at 13%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bosch | 17% | 4.0 | 0% | 0% |
| 2 | Very | 15% | 1.9 | 0% | — |
| 3 | Beko | 13% | 3.6 | 0% | — |
| 4 | Currys | 12% | 4.0 | 24% | 38% |
| 5 | Scan | 10% | 1.3 | 0% | — |
| 6 | AO | 10% | 3.3 | 13% | 38% |
| 7 | Samsung | 10% | 3.8 | 0% | 0% |
| 8 | Box | 8% | 2.0 | 3% | — |
| 9 | Appliances Direct | 8% | 3.0 | 21% | 83% |
| 10 | Hoover | 8% | 3.0 | 0% | — |
| 11 | Miele | 8% | 3.0 | 0% | 0% |
| 12 | John Lewis | 8% | 3.8 | 11% | 100% |
| 13 | Argos | 8% | 4.0 | 5% | 33% |
| 14 | Amazon | 8% | 5.0 | 3% | 50% |
| 15 | Sonos | 7% | 1.3 | 18% | 45% |
Bosch is named most. That is not the same as being wanted.
Being named is visibility. Underneath it, asked to rate each brand directly, the AI assistants judge it three ways — how much it stands out, how much it belongs, and how much it is returned to. They put 32% of the 38 brands rated above indifference. Apple leads the brands the answers name, at 85% of maximum Desire. On attachment, the most divided driver, Apple indexes 144 against RGB Direct at 69, on a category average of 100.
Each whorl lights one ring per index threshold cleared (84 / 92 / 100 / 108 / 116). Above indifference means Desire above two-thirds of its maximum. See the full consumer electronics & appliances desire edition →
The referees of consumer electronics & appliances.
The independent sources AI models cite when answering consumer electronics & appliances questions — the places a brand needs to be seen, reviewed and ranked.
John Lewis converts reads into citations. Argos doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? John Lewis converts 100% of reads; Argos just 33%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bosch | 17% | 4.0 | 0% | 0% |
| 2 | Very | 15% | 1.9 | 0% | — |
| 3 | Beko | 13% | 3.6 | 0% | — |
| 4 | Currys | 12% | 4.0 | 24% | 38% |
| 5 | Scan | 10% | 1.3 | 0% | — |
| 6 | AO | 10% | 3.3 | 13% | 38% |
| 7 | Samsung | 10% | 3.8 | 0% | 0% |
| 8 | Box | 8% | 2.0 | 3% | — |
| 9 | Appliances Direct | 8% | 3.0 | 21% | 83% |
| 10 | Hoover | 8% | 3.0 | 0% | — |
| 11 | Miele | 8% | 3.0 | 0% | 0% |
| 12 | John Lewis | 8% | 3.8 | 11% | 100% |
| 13 | Argos | 8% | 4.0 | 5% | 33% |
| 14 | Amazon | 8% | 5.0 | 3% | 50% |
| 15 | Sonos | 7% | 1.3 | 18% | 45% |
Three models. Three different answers.
Ask about consumer electronics & appliances and the brand you are shown depends on the assistant: Claude → Beko, Gemini → Bosch, ChatGPT → Very. Their top-five lists share just 8% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Very | 0% | 10% | 35% | 35pp |
| Box | 0% | 20% | 5% | 20pp |
| Currys | 0% | 15% | 20% | 20pp |
| Bosch | 10% | 25% | 15% | 15pp |
| Scan | 5% | 20% | 5% | 15pp |
| Argos | 0% | 15% | 10% | 15pp |
| Hotpoint | 10% | 5% | 0% | 10pp |
| John Lewis | 5% | 5% | 15% | 10pp |
| Miele | 5% | 15% | 5% | 10pp |
| Amazon | 5% | 15% | 5% | 10pp |
How-to guides carry consumer electronics & appliances.
Every page AI opened while answering, classified by what kind of page it is. How-to guides supply the most citations; Listicles convert best — 92% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| How-to guides | 46 | 7 | 87% |
| Editorial | 31 | 16 | 66% |
| Comparisons | 27 | 11 | 71% |
| Listicles | 23 | 2 | 92% |
| Reviews | 15 | 2 | 88% |
| category-page | 15 | 4 | 79% |
| Product pages | 8 | 2 | 80% |
| Other | 7 | 11 | 39% |
Structured data is what separates cited from ignored.
Of the consumer electronics & appliances pages models actually opened, how much more often each feature's pages ended up in the cited sources. Structured data is worth 21 percentage points; hard statistics pages fare 23pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Structured data | 221 | 76% | 56 | 55% | +21pp |
| Specifications | 75 | 73% | 202 | 72% | +2pp |
| Named author | 134 | 72% | 143 | 72% | +0pp |
| Comparison table | 77 | 70% | 200 | 73% | -3pp |
| Answer up front | 128 | 66% | 149 | 77% | -11pp |
| Updated this year | 108 | 63% | 169 | 78% | -15pp |
| Hard statistics | 93 | 57% | 184 | 80% | -23pp |
Box builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. Samsung is the widest gap: well-built pages that still aren't converting into citations.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| Box | 38 | 17% | 6 |
| Marks Electrical | 38 | 40% | 5 |
| Samsung | 35 | 0% | 12 |
| Hotpoint | 34 | 25% | 4 |
| Overclockers | 33 | 0% | 3 |
| AO | 32 | 3% | 128 |
| Beko | 31 | 0% | 103 |
| Appliances Direct | 30 | 27% | 22 |
| Hughes | 30 | 0% | 30 |
| Costco | 29 | 0% | 3 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions consumer electronics & appliances pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Sat, 17 Oct 2026 13:10:59 GMT.