Streaming Services,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about streaming services — and record exactly which brands they put forward. Right now, Netflix owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Netflix is the default answer.
Named in 68% of streaming services answers, typically in position 1.5. Amazon Prime Video follows at 50%, Apple TV+ at 28%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Netflix | 68% | 1.5 | 0% | — |
| 2 | Amazon Prime Video | 50% | 2.8 | 2% | 10% |
| 3 | Apple TV+ | 28% | 3.8 | 7% | 8% |
| 4 | BBC iPlayer | 23% | 3.4 | 0% | — |
| 5 | NOW | 22% | 3.6 | 5% | 10% |
| 6 | Channel 4 | 17% | 5.5 | 5% | 33% |
| 7 | Sky Go | 13% | 2.3 | 7% | 20% |
| 8 | BFI Player | 13% | 2.5 | 12% | 11% |
| 9 | MUBI | 12% | 2.7 | 2% | 50% |
| 10 | Max | 12% | 4.1 | 0% | — |
| 11 | Curzon Home Cinema | 10% | 4.2 | 5% | 15% |
| 12 | ITVX | 10% | 4.8 | 2% | — |
| 13 | YouTube | 10% | 5.3 | 14% | — |
| 14 | My5 | 8% | 6.4 | 0% | — |
| 15 | Disney+ | 7% | 3.3 | 14% | 71% |
The referees of streaming services.
The independent sources AI models cite when answering streaming services questions — the places a brand needs to be seen, reviewed and ranked.
amazonforum.comDisney+ converts reads into citations. Apple TV+ doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Disney+ converts 71% of reads; Apple TV+ just 8%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Netflix | 68% | 1.5 | 0% | — |
| 2 | Amazon Prime Video | 50% | 2.8 | 2% | 10% |
| 3 | Apple TV+ | 28% | 3.8 | 7% | 8% |
| 4 | BBC iPlayer | 23% | 3.4 | 0% | — |
| 5 | NOW | 22% | 3.6 | 5% | 10% |
| 6 | Channel 4 | 17% | 5.5 | 5% | 33% |
| 7 | Sky Go | 13% | 2.3 | 7% | 20% |
| 8 | BFI Player | 13% | 2.5 | 12% | 11% |
| 9 | MUBI | 12% | 2.7 | 2% | 50% |
| 10 | Max | 12% | 4.1 | 0% | — |
| 11 | Curzon Home Cinema | 10% | 4.2 | 5% | 15% |
| 12 | ITVX | 10% | 4.8 | 2% | — |
| 13 | YouTube | 10% | 5.3 | 14% | — |
| 14 | My5 | 8% | 6.4 | 0% | — |
| 15 | Disney+ | 7% | 3.3 | 14% | 71% |
All three models agree: Netflix.
A rare consensus — every model puts Netflix first, and their top-five lists overlap 43%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Amazon Prime Video | 35% | 70% | 45% | 35pp |
| Apple TV+ | 10% | 45% | 30% | 35pp |
| Kanopy | 0% | 20% | 0% | 20pp |
| Disney+ | 0% | 0% | 20% | 20pp |
| BBC iPlayer | 15% | 30% | 25% | 15pp |
| Channel 4 | 10% | 15% | 25% | 15pp |
| Sky Go | 5% | 20% | 15% | 15pp |
| My5 | 0% | 15% | 10% | 15pp |
| Netflix | 65% | 75% | 65% | 10pp |
| NOW | 25% | 15% | 25% | 10pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Mon, 31 Aug 2026 10:01:08 GMT.