Pet Care,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about pet care — and record exactly which brands they put forward. Right now, Royal Canin owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Royal Canin is the default answer.
Named in 12% of pet care answers, typically in position 2.7. Pets at Home follows at 10%, Zooplus at 10%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Royal Canin | 12% | 2.7 | 9% | 14% |
| 2 | Pets at Home | 10% | 2.3 | 3% | 33% |
| 3 | Zooplus | 10% | 2.5 | 9% | 27% |
| 4 | Tesco | 8% | 2.8 | 9% | 43% |
| 5 | Harringtons | 7% | 2.0 | 3% | — |
| 6 | Tails.com | 7% | 2.5 | 6% | 40% |
| 7 | PetShop.co.uk | 7% | 2.8 | 11% | 67% |
| 8 | Butternut Box | 5% | 1.3 | 3% | 17% |
| 9 | Purina | 5% | 1.3 | 6% | 50% |
| 10 | Wahl | 5% | 1.3 | 0% | — |
| 11 | Oneisall | 5% | 1.7 | 0% | — |
| 12 | Wagg | 5% | 1.7 | 0% | — |
| 13 | Fetch | 5% | 2.7 | 0% | — |
| 14 | Asda | 5% | 4.0 | 3% | — |
| 15 | Aldi | 5% | 4.3 | 3% | 50% |
Pet Care is decided on attraction.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In pet care, Lily's Kitchen leads attraction at 133 against Morrisons at 81, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full pet care desire edition →
The referees of pet care.
The independent sources AI models cite when answering pet care questions — the places a brand needs to be seen, reviewed and ranked.
PetShop.co.uk converts reads into citations. Royal Canin doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? PetShop.co.uk converts 67% of reads; Royal Canin just 14%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Royal Canin | 12% | 2.7 | 9% | 14% |
| 2 | Pets at Home | 10% | 2.3 | 3% | 33% |
| 3 | Zooplus | 10% | 2.5 | 9% | 27% |
| 4 | Tesco | 8% | 2.8 | 9% | 43% |
| 5 | Harringtons | 7% | 2.0 | 3% | — |
| 6 | Tails.com | 7% | 2.5 | 6% | 40% |
| 7 | PetShop.co.uk | 7% | 2.8 | 11% | 67% |
| 8 | Butternut Box | 5% | 1.3 | 3% | 17% |
| 9 | Purina | 5% | 1.3 | 6% | 50% |
| 10 | Wahl | 5% | 1.3 | 0% | — |
| 11 | Oneisall | 5% | 1.7 | 0% | — |
| 12 | Wagg | 5% | 1.7 | 0% | — |
| 13 | Fetch | 5% | 2.7 | 0% | — |
| 14 | Asda | 5% | 4.0 | 3% | — |
| 15 | Aldi | 5% | 4.3 | 3% | 50% |
The models do not agree on who leads.
Ask about pet care and the brand you are shown depends on the assistant: Claude → Pets at Home, Gemini → Pets at Home, ChatGPT → Royal Canin. Their top-five lists share just 10% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Royal Canin | 5% | 10% | 20% | 15pp |
| Pets at Home | 15% | 10% | 5% | 10pp |
| Wagg | 10% | 0% | 5% | 10pp |
| Fetch | 5% | 10% | 0% | 10pp |
| Asda | 5% | 10% | 0% | 10pp |
| Purina | 0% | 5% | 10% | 10pp |
| Harringtons | 10% | 5% | 5% | 5pp |
| Butcher's | 5% | 0% | 0% | 5pp |
| Groomers | 5% | 5% | 0% | 5pp |
| Pure Pet Food | 5% | 5% | 0% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 09:54:12 GMT.