Parcel Delivery,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about parcel delivery — and record exactly which brands they put forward. Right now, Royal Mail owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Royal Mail is the default answer.
Named in 92% of parcel delivery answers, typically in position 1.6. DPD follows at 63%, Evri at 55%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Royal Mail | 92% | 1.6 | 40% | 24% |
| 2 | DPD | 63% | 3.4 | 4% | 7% |
| 3 | Evri | 55% | 3.0 | 11% | 100% |
| 4 | Parcelforce | 53% | 3.3 | 9% | 24% |
| 5 | DHL | 43% | 4.2 | 3% | 25% |
| 6 | Post Office | 40% | 3.4 | 17% | 29% |
| 7 | UPS | 28% | 5.5 | 2% | 0% |
| 8 | Yodel | 25% | 4.8 | 1% | — |
| 9 | FedEx | 17% | 5.0 | 3% | 25% |
| 10 | InPost | 15% | 4.7 | 3% | 0% |
| 11 | Parcel2Go | 10% | 6.5 | 3% | 50% |
| 12 | CitySprint | 7% | 1.5 | 2% | 17% |
| 13 | Gophr | 3% | 3.0 | 0% | — |
| 14 | Amazon Logistics | 3% | 5.5 | 0% | 0% |
| 15 | Stuart Delivery | 2% | 1.0 | 0% | — |
Parcel Delivery is decided on attraction.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In parcel delivery, Amazon Logistics leads attraction at 127 against Securicor at 71, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full parcel delivery desire edition →
The referees of parcel delivery.
The independent sources AI models cite when answering parcel delivery questions — the places a brand needs to be seen, reviewed and ranked.
Post Office converts reads into citations. UPS doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Post Office converts 29% of reads; UPS just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Royal Mail | 92% | 1.6 | 40% | 24% |
| 2 | DPD | 63% | 3.4 | 4% | 7% |
| 3 | Evri | 55% | 3.0 | 11% | 100% |
| 4 | Parcelforce | 53% | 3.3 | 9% | 24% |
| 5 | DHL | 43% | 4.2 | 3% | 25% |
| 6 | Post Office | 40% | 3.4 | 17% | 29% |
| 7 | UPS | 28% | 5.5 | 2% | 0% |
| 8 | Yodel | 25% | 4.8 | 1% | — |
| 9 | FedEx | 17% | 5.0 | 3% | 25% |
| 10 | InPost | 15% | 4.7 | 3% | 0% |
| 11 | Parcel2Go | 10% | 6.5 | 3% | 50% |
| 12 | CitySprint | 7% | 1.5 | 2% | 17% |
| 13 | Gophr | 3% | 3.0 | 0% | — |
| 14 | Amazon Logistics | 3% | 5.5 | 0% | 0% |
| 15 | Stuart Delivery | 2% | 1.0 | 0% | — |
All three models agree: Royal Mail.
A rare consensus — every model puts Royal Mail first, and their top-five lists overlap 43%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| DPD | 65% | 85% | 40% | 45pp |
| Parcelforce | 55% | 70% | 35% | 35pp |
| Evri | 50% | 75% | 40% | 35pp |
| Post Office | 30% | 55% | 35% | 25pp |
| Yodel | 15% | 25% | 35% | 20pp |
| InPost | 5% | 25% | 15% | 20pp |
| Royal Mail | 85% | 100% | 90% | 15pp |
| DHL | 45% | 50% | 35% | 15pp |
| FedEx | 25% | 10% | 15% | 15pp |
| Parcel2Go | 5% | 20% | 5% | 15pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 09:42:11 GMT.