Job Boards,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about job boards — and record exactly which brands they put forward. Right now, LinkedIn owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
LinkedIn is the default answer.
Named in 62% of job boards answers, typically in position 2.4. Indeed follows at 53%, Reed at 33%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | 62% | 2.4 | 3% | 7% | |
| 2 | Indeed | 53% | 2.3 | 11% | 40% |
| 3 | Reed | 33% | 4.0 | 11% | 17% |
| 4 | Glassdoor | 23% | 2.9 | 0% | — |
| 5 | Totaljobs | 20% | 3.1 | 0% | 0% |
| 6 | CV-Library | 15% | 4.4 | 5% | 20% |
| 7 | Prospects | 10% | 2.3 | 3% | 100% |
| 8 | Gov.uk Find a Job | 10% | 6.5 | 8% | 75% |
| 9 | We Work Remotely | 8% | 2.2 | 5% | — |
| 10 | Adzuna | 8% | 6.0 | 0% | — |
| 11 | TARGETjobs | 7% | 3.0 | 3% | 0% |
| 12 | StudentJob | 5% | 1.3 | 8% | 50% |
| 13 | Bright Network | 5% | 3.7 | 3% | — |
| 14 | CWJobs | 5% | 5.0 | 3% | — |
| 15 | Flexify | 5% | 5.0 | 0% | 0% |
LinkedIn is named most. That is not the same as being wanted.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In job boards, Escape the City leads attraction at 126 against Jooble at 73, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full job boards desire edition →
The referees of job boards.
The independent sources AI models cite when answering job boards questions — the places a brand needs to be seen, reviewed and ranked.
Gov.uk Find a Job converts reads into citations. LinkedIn doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Gov.uk Find a Job converts 75% of reads; LinkedIn just 7%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | 62% | 2.4 | 3% | 7% | |
| 2 | Indeed | 53% | 2.3 | 11% | 40% |
| 3 | Reed | 33% | 4.0 | 11% | 17% |
| 4 | Glassdoor | 23% | 2.9 | 0% | — |
| 5 | Totaljobs | 20% | 3.1 | 0% | 0% |
| 6 | CV-Library | 15% | 4.4 | 5% | 20% |
| 7 | Prospects | 10% | 2.3 | 3% | 100% |
| 8 | Gov.uk Find a Job | 10% | 6.5 | 8% | 75% |
| 9 | We Work Remotely | 8% | 2.2 | 5% | — |
| 10 | Adzuna | 8% | 6.0 | 0% | — |
| 11 | TARGETjobs | 7% | 3.0 | 3% | 0% |
| 12 | StudentJob | 5% | 1.3 | 8% | 50% |
| 13 | Bright Network | 5% | 3.7 | 3% | — |
| 14 | CWJobs | 5% | 5.0 | 3% | — |
| 15 | Flexify | 5% | 5.0 | 0% | 0% |
The models do not agree on who leads.
Ask about job boards and the brand you are shown depends on the assistant: Claude → LinkedIn, Gemini → LinkedIn, ChatGPT → Indeed. Their top-five lists share just 43% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Glassdoor | 40% | 10% | 20% | 30pp |
| Gov.uk Find a Job | 0% | 5% | 25% | 25pp |
| 75% | 55% | 55% | 20pp | |
| Reed | 30% | 30% | 40% | 10pp |
| Totaljobs | 15% | 25% | 20% | 10pp |
| Prospects | 5% | 10% | 15% | 10pp |
| CWJobs | 0% | 10% | 5% | 10pp |
| Bright Network | 0% | 10% | 5% | 10pp |
| NHS Jobs | 0% | 0% | 10% | 10pp |
| CharityJob | 0% | 0% | 10% | 10pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 09:57:12 GMT.