Food Delivery,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about food delivery — and record exactly which brands they put forward. Right now, Deliveroo owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Deliveroo is the default answer.
Named in 78% of food delivery answers, typically in position 2.0. Uber Eats follows at 73%, Just Eat at 68%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Deliveroo | 78% | 2.0 | 0% | — |
| 2 | Uber Eats | 73% | 2.7 | 24% | 15% |
| 3 | Just Eat | 68% | 2.7 | 15% | 21% |
| 4 | Tesco | 17% | 2.4 | 6% | — |
| 5 | Asda | 15% | 3.9 | 3% | — |
| 6 | Morrisons | 15% | 4.2 | 0% | — |
| 7 | Ocado | 13% | 4.0 | 0% | — |
| 8 | Waitrose | 10% | 4.8 | 3% | — |
| 9 | Sainsbury's | 8% | 4.4 | 3% | — |
| 10 | Foodhub | 7% | 5.8 | 0% | 0% |
| 11 | Co-op | 7% | 6.0 | 3% | 100% |
| 12 | Getir | 5% | 6.0 | 0% | — |
| 13 | Amazon Fresh | 5% | 7.7 | 0% | — |
| 14 | AllTap | 3% | 5.5 | 9% | 100% |
| 15 | Gopuff | 3% | 7.0 | 0% | — |
The referees of food delivery.
The independent sources AI models cite when answering food delivery questions — the places a brand needs to be seen, reviewed and ranked.
Just Eat converts reads into citations. Uber Eats doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Just Eat converts 21% of reads; Uber Eats just 15%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Deliveroo | 78% | 2.0 | 0% | — |
| 2 | Uber Eats | 73% | 2.7 | 24% | 15% |
| 3 | Just Eat | 68% | 2.7 | 15% | 21% |
| 4 | Tesco | 17% | 2.4 | 6% | — |
| 5 | Asda | 15% | 3.9 | 3% | — |
| 6 | Morrisons | 15% | 4.2 | 0% | — |
| 7 | Ocado | 13% | 4.0 | 0% | — |
| 8 | Waitrose | 10% | 4.8 | 3% | — |
| 9 | Sainsbury's | 8% | 4.4 | 3% | — |
| 10 | Foodhub | 7% | 5.8 | 0% | 0% |
| 11 | Co-op | 7% | 6.0 | 3% | 100% |
| 12 | Getir | 5% | 6.0 | 0% | — |
| 13 | Amazon Fresh | 5% | 7.7 | 0% | — |
| 14 | AllTap | 3% | 5.5 | 9% | 100% |
| 15 | Gopuff | 3% | 7.0 | 0% | — |
All three models agree: Deliveroo.
A rare consensus — every model puts Deliveroo first, and their top-five lists overlap 38%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Just Eat | 65% | 85% | 55% | 30pp |
| Deliveroo | 70% | 95% | 70% | 25pp |
| Uber Eats | 65% | 90% | 65% | 25pp |
| Sainsbury's | 20% | 5% | 0% | 20pp |
| Tesco | 15% | 25% | 10% | 15pp |
| Asda | 15% | 20% | 10% | 10pp |
| Morrisons | 15% | 20% | 10% | 10pp |
| Getir | 10% | 5% | 0% | 10pp |
| Amazon Fresh | 10% | 0% | 5% | 10pp |
| Foodhub | 10% | 10% | 0% | 10pp |
Editorial carry food delivery.
Every page AI opened while answering, classified by what kind of page it is. Editorial supply the most citations; Community threads convert best — 77% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| Editorial | 29 | 27 | 52% |
| Comparisons | 18 | 7 | 72% |
| Product pages | 15 | 8 | 65% |
| How-to guides | 15 | 19 | 44% |
| Community threads | 10 | 3 | 77% |
| News | 8 | 10 | 44% |
| Reviews | 7 | 3 | 70% |
| original-research | 6 | 3 | 67% |
Named author is what separates cited from ignored.
Of the food delivery pages models actually opened, how much more often each feature's pages ended up in the cited sources. Named author is worth 13 percentage points; hard statistics pages fare 6pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Named author | 115 | 58% | 156 | 45% | +13pp |
| Answer up front | 151 | 52% | 120 | 49% | +2pp |
| Updated this year | 85 | 52% | 186 | 50% | +2pp |
| Comparison table | 60 | 47% | 211 | 52% | -5pp |
| Hard statistics | 103 | 47% | 168 | 53% | -6pp |
AllTap builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. Set against how often those pages are actually cited.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| AllTap | 25 | 100% | 3 |
| Just Eat | 22 | 50% | 8 |
| Uber Eats | 16 | 23% | 26 |
| Deliveroo | 14 | 26% | 19 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions food delivery pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Mon, 31 Aug 2026 10:08:28 GMT.