Food Delivery,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about food delivery — and record exactly which brands they put forward. Right now, Deliveroo owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Deliveroo is the default answer.
Named in 65% of food delivery answers, typically in position 1.8. Uber Eats follows at 65%, Just Eat at 62%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Deliveroo | 65% | 1.8 | 13% | 12% |
| 2 | Uber Eats | 65% | 2.1 | 35% | 20% |
| 3 | Just Eat | 62% | 2.6 | 8% | 8% |
| 4 | Tesco | 15% | 2.7 | 10% | 75% |
| 5 | Ocado | 8% | 3.4 | 3% | 100% |
| 6 | Morrisons | 8% | 4.4 | 0% | 0% |
| 7 | Asda | 8% | 5.4 | 5% | 100% |
| 8 | Foodhub | 7% | 4.0 | 3% | — |
| 9 | Sainsbury's | 5% | 5.7 | 8% | 50% |
| 10 | Co-op | 5% | 7.3 | 0% | — |
| 11 | DoorDash | 3% | 2.0 | 0% | — |
| 12 | Eat Local | 3% | 3.0 | 5% | 100% |
| 13 | AllTap | 3% | 3.5 | 5% | 25% |
| 14 | Beelivery | 3% | 3.5 | 0% | — |
| 15 | Gopuff | 3% | 5.0 | 3% | — |
Food Delivery is decided on affinity.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In food delivery, Deliveroo leads affinity at 121 against Just Eat at 74, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full food delivery desire edition →
Before it answers, it goes looking for Deliveroo.
An assistant does not answer from memory alone. It runs its own web searches first, and whoever it searches for is the shortlist it then chooses from. Across 80 searches in food delivery, Deliveroo is named in 34% of the ones that name a brand at all. ChatGPT Web, Copilot do not report their searches, so these shares are measured against the ones that do.
These are the assistants' own searches, read from their answers — not what anyone typed into a search engine.
The referees of food delivery.
The independent sources AI models cite when answering food delivery questions — the places a brand needs to be seen, reviewed and ranked.
Tesco converts reads into citations. Just Eat doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Tesco converts 75% of reads; Just Eat just 8%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Deliveroo | 65% | 1.8 | 13% | 12% |
| 2 | Uber Eats | 65% | 2.1 | 35% | 20% |
| 3 | Just Eat | 62% | 2.6 | 8% | 8% |
| 4 | Tesco | 15% | 2.7 | 10% | 75% |
| 5 | Ocado | 8% | 3.4 | 3% | 100% |
| 6 | Morrisons | 8% | 4.4 | 0% | 0% |
| 7 | Asda | 8% | 5.4 | 5% | 100% |
| 8 | Foodhub | 7% | 4.0 | 3% | — |
| 9 | Sainsbury's | 5% | 5.7 | 8% | 50% |
| 10 | Co-op | 5% | 7.3 | 0% | — |
| 11 | DoorDash | 3% | 2.0 | 0% | — |
| 12 | Eat Local | 3% | 3.0 | 5% | 100% |
| 13 | AllTap | 3% | 3.5 | 5% | 25% |
| 14 | Beelivery | 3% | 3.5 | 0% | — |
| 15 | Gopuff | 3% | 5.0 | 3% | — |
The models do not agree on who leads.
Ask about food delivery and the brand you are shown depends on the assistant: Claude → Deliveroo, Gemini → Uber Eats, ChatGPT → Deliveroo. Their top-five lists share just 57% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Uber Eats | 70% | 85% | 40% | 45pp |
| Just Eat | 65% | 80% | 40% | 40pp |
| Deliveroo | 70% | 80% | 45% | 35pp |
| Ocado | 15% | 10% | 0% | 15pp |
| Asda | 10% | 15% | 0% | 15pp |
| Tesco | 20% | 15% | 10% | 10pp |
| Sainsbury's | 10% | 5% | 0% | 10pp |
| DoorDash | 10% | 0% | 0% | 10pp |
| Foodhub | 10% | 10% | 0% | 10pp |
| Beelivery | 10% | 0% | 0% | 10pp |
Editorial carry food delivery.
Every page AI opened while answering, classified by what kind of page it is. Editorial supply the most citations; Reviews convert best — 87% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| Editorial | 103 | 81 | 56% |
| How-to guides | 51 | 47 | 52% |
| Comparisons | 45 | 25 | 64% |
| Community threads | 35 | 17 | 67% |
| Product pages | 33 | 36 | 48% |
| Reviews | 20 | 3 | 87% |
| Other | 18 | 55 | 25% |
| News | 18 | 22 | 45% |
Structured data is what separates cited from ignored.
Of the food delivery pages models actually opened, how much more often each feature's pages ended up in the cited sources. Structured data is worth 13 percentage points; cites its sources pages fare 24pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Structured data | 492 | 60% | 576 | 48% | +13pp |
| Named author | 467 | 59% | 601 | 49% | +9pp |
| Hard statistics | 375 | 57% | 693 | 52% | +5pp |
| Updated this year | 316 | 57% | 752 | 52% | +5pp |
| Comparison table | 209 | 54% | 859 | 53% | +0pp |
| Answer up front | 420 | 50% | 648 | 55% | -5pp |
| Cites its sources | 56 | 30% | 1012 | 55% | -24pp |
Sainsbury's builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. Set against how often those pages are actually cited.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| Sainsbury's | 34 | 54% | 13 |
| AllTap | 30 | 71% | 14 |
| App4 | 25 | 33% | 3 |
| Waitrose | 21 | 33% | 3 |
| Uber Eats | 18 | 24% | 161 |
| Just Eat | 16 | 32% | 37 |
| Tesco | 16 | 55% | 11 |
| Deliveroo | 14 | 8% | 248 |
| Foodhub | 14 | 30% | 10 |
| Beelivery | 13 | 50% | 4 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions food delivery pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Thu, 15 Oct 2026 06:49:07 GMT.