Fuel & EV Charging,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about fuel & ev charging — and record exactly which brands they put forward. Right now, BP owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
BP is the default answer.
Named in 28% of fuel & ev charging answers, typically in position 3.2. Tesla follows at 25%, Shell at 23%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | BP | 28% | 3.2 | 0% | — |
| 2 | Tesla | 25% | 2.0 | 0% | — |
| 3 | Shell | 23% | 3.6 | 11% | 29% |
| 4 | Extra | 22% | 3.4 | 0% | — |
| 5 | Tesco | 17% | 1.6 | 0% | 0% |
| 6 | InstaVolt | 17% | 2.6 | 0% | — |
| 7 | GRIDSERVE | 13% | 2.8 | 11% | 100% |
| 8 | Sainsbury's | 13% | 3.0 | 0% | — |
| 9 | Osprey Charging | 12% | 3.7 | 6% | 100% |
| 10 | Morrisons | 12% | 4.3 | 0% | — |
| 11 | Fastned | 10% | 3.3 | 0% | — |
| 12 | Asda | 8% | 2.2 | 0% | — |
| 13 | Esso | 8% | 3.8 | 6% | 100% |
| 14 | MFG | 8% | 3.8 | 0% | — |
| 15 | Pod Point | 7% | 2.5 | 0% | — |
BP is named most. That is not the same as being wanted.
Being named is visibility. Underneath it, asked to rate each brand directly, the AI assistants judge it three ways — how much it stands out, how much it belongs, and how much it is returned to. They put 13% of the 38 brands rated above indifference. Costco leads the brands the answers name, at 72% of maximum Desire. On attachment, the most divided driver, Sainsbury's indexes 141 against LubiQ Fuels at 58, on a category average of 100.
Each whorl lights one ring per index threshold cleared (84 / 92 / 100 / 108 / 116). Above indifference means Desire above two-thirds of its maximum. See the full fuel & ev charging desire edition →
The referees of fuel & ev charging.
The independent sources AI models cite when answering fuel & ev charging questions — the places a brand needs to be seen, reviewed and ranked.
Shell converts reads into citations.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Shell converts 29% of reads. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | BP | 28% | 3.2 | 0% | — |
| 2 | Tesla | 25% | 2.0 | 0% | — |
| 3 | Shell | 23% | 3.6 | 11% | 29% |
| 4 | Extra | 22% | 3.4 | 0% | — |
| 5 | Tesco | 17% | 1.6 | 0% | 0% |
| 6 | InstaVolt | 17% | 2.6 | 0% | — |
| 7 | GRIDSERVE | 13% | 2.8 | 11% | 100% |
| 8 | Sainsbury's | 13% | 3.0 | 0% | — |
| 9 | Osprey Charging | 12% | 3.7 | 6% | 100% |
| 10 | Morrisons | 12% | 4.3 | 0% | — |
| 11 | Fastned | 10% | 3.3 | 0% | — |
| 12 | Asda | 8% | 2.2 | 0% | — |
| 13 | Esso | 8% | 3.8 | 6% | 100% |
| 14 | MFG | 8% | 3.8 | 0% | — |
| 15 | Pod Point | 7% | 2.5 | 0% | — |
Three models. Three different answers.
Ask about fuel & ev charging and the brand you are shown depends on the assistant: Claude → Sainsbury's, Gemini → Extra, ChatGPT → BP. Their top-five lists share just 43% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Sainsbury's | 25% | 15% | 0% | 25pp |
| Extra | 10% | 35% | 20% | 25pp |
| MFG | 0% | 20% | 5% | 20pp |
| Shell | 25% | 30% | 15% | 15pp |
| Tesla | 20% | 35% | 20% | 15pp |
| Tesco | 15% | 25% | 10% | 15pp |
| InstaVolt | 10% | 25% | 15% | 15pp |
| Morrisons | 10% | 20% | 5% | 15pp |
| Osprey Charging | 5% | 20% | 10% | 15pp |
| BP | 25% | 35% | 25% | 10pp |
How-to guides carry fuel & ev charging.
Every page AI opened while answering, classified by what kind of page it is. How-to guides supply the most citations; How-to guides convert best — 94% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| How-to guides | 131 | 9 | 94% |
| Editorial | 126 | 71 | 64% |
| Community threads | 62 | 16 | 79% |
| Product pages | 58 | 12 | 83% |
| Comparisons | 50 | 15 | 77% |
| Listicles | 25 | 8 | 76% |
| News | 21 | 22 | 49% |
| Other | 19 | 48 | 28% |
Specifications is what separates cited from ignored.
Of the fuel & ev charging pages models actually opened, how much more often each feature's pages ended up in the cited sources. Specifications is worth 16 percentage points; cites its sources pages fare 42pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Specifications | 191 | 82% | 644 | 67% | +16pp |
| Structured data | 584 | 74% | 251 | 61% | +13pp |
| Answer up front | 365 | 70% | 470 | 71% | -1pp |
| Named author | 427 | 70% | 408 | 71% | -1pp |
| Hard statistics | 395 | 66% | 440 | 74% | -9pp |
| Comparison table | 250 | 58% | 585 | 75% | -17pp |
| Updated this year | 280 | 58% | 555 | 77% | -19pp |
| Cites its sources | 80 | 33% | 755 | 74% | -42pp |
Beesley Fuels builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. Prema Energy is the widest gap: well-built pages that still aren't converting into citations.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| Beesley Fuels | 84 | 75% | 4 |
| Nationwide Fuels | 71 | 33% | 3 |
| Crown Oil | 68 | 71% | 7 |
| Speedy Fuels | 63 | 100% | 3 |
| GRIDSERVE | 60 | 67% | 9 |
| Prema Energy | 46 | 0% | 3 |
| Certas Energy | 43 | 86% | 7 |
| Welcome Break | 42 | 0% | 3 |
| InstaVolt | 40 | 0% | 97 |
| LubiQ Fuels | 39 | 15% | 13 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions fuel & ev charging pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Sat, 17 Oct 2026 13:09:31 GMT.