BrandInsightAI Insights
Energy · a live data story

Fuel & EV Charging,
according to AI

Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about fuel & ev charging — and record exactly which brands they put forward. Right now, BP owns the conversation.

0 AI answers this run · 0 brands named · measured, never estimated

The podium

BP is the default answer.

Named in 27% of fuel & ev charging answers, typically in position 3.1. Tesla follows at 18%, Shell at 18%.

Tesla
18% of answers
BP
27% of answers
Shell
18% of answers
The full board

Every brand AI names, ranked.

Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.

#BrandVisibilityAvg. positionCitation shareRead→cited
1BP 27% 3.1 22% 22%
2Tesla 18% 1.4 0%
3Shell 18% 3.6 0%
4Tesco 13% 1.6 11% 33%
5InstaVolt 13% 2.0 0%
6GRIDSERVE 12% 3.1 22%
7BP Pulse 12% 3.4 0%
8Esso 10% 3.3 0%
9MFG 10% 4.0 0%
10Fastned 8% 3.2 0%
11Morrisons 8% 4.4 0%
12Osprey Charging 8% 5.6 22%
13Asda 7% 2.3 11% 33%
14MFG EV Power 7% 5.5 0%
15Sainsbury's 5% 3.0 0%
Who AI trusts here

The referees of fuel & ev charging.

The independent sources AI models cite when answering fuel & ev charging questions — the places a brand needs to be seen, reviewed and ranked.

reddit.com 16 cites
gov.uk 15 cites
which.co.uk 10 cites
youtube.com 10 cites
zapmap.com 9 cites
rac.co.uk 7 cites
podenergy.com 5 cites
oneevgroup.com 4 cites
petrolprices.co.uk 4 cites
bestchargers.co.uk 3 cites
Read is not cited

Tesco converts reads into citations. BP doesn't.

When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Tesco converts 33% of reads; BP just 22%. That gap is a content problem, not a visibility problem.

Tesco · read 3×33%
Asda · read 3×33%
BP · read 9×22%
Full data table
#BrandVisibilityAvg. positionCitation shareRead→cited
1BP27%3.122%22%
2Tesla18%1.40%
3Shell18%3.60%
4Tesco13%1.611%33%
5InstaVolt13%2.00%
6GRIDSERVE12%3.122%
7BP Pulse12%3.40%
8Esso10%3.30%
9MFG10%4.00%
10Fastned8%3.20%
11Morrisons8%4.40%
12Osprey Charging8%5.622%
13Asda7%2.311%33%
14MFG EV Power7%5.50%
15Sainsbury's5%3.00%
Which AI you ask

The models do not agree on who leads.

Ask about fuel & ev charging and the brand you are shown depends on the assistant: Claude → BP, Gemini → BP, ChatGPT → GRIDSERVE. Their top-five lists share just 22% of names.

Claude recommends
BP
named in 25% of its answers
Gemini recommends
BP
named in 45% of its answers
ChatGPT recommends
GRIDSERVE
named in 10% of its answers

Brands whose visibility swings most between models — the bar per model, widest gap on the right.

BP 35pp
MFG 25pp
BP Pulse 20pp
Shell 20pp
Tesco 20pp
Tesla 15pp
MFG EV Power 15pp
Osprey Charging 15pp
ClaudeGeminiChatGPT
The data behind this chart
BrandClaudeGeminiChatGPTSpread
BP25%45%10%35pp
MFG5%25%0%25pp
BP Pulse15%20%0%20pp
Shell15%30%10%20pp
Tesco5%25%10%20pp
Tesla20%25%10%15pp
MFG EV Power5%15%0%15pp
Osprey Charging0%15%10%15pp
Esso10%15%5%10pp
Sainsbury's5%10%0%10pp
Keep exploring

Nineteen more categories.

Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 01:27:57 GMT.

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