Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about fuel & ev charging — and record exactly which brands they put forward. Right now, BP owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Named in 27% of fuel & ev charging answers, typically in position 3.1. Tesla follows at 18%, Shell at 18%.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | BP | 27% | 3.1 | 22% | 22% |
| 2 | Tesla | 18% | 1.4 | 0% | — |
| 3 | Shell | 18% | 3.6 | 0% | — |
| 4 | Tesco | 13% | 1.6 | 11% | 33% |
| 5 | InstaVolt | 13% | 2.0 | 0% | — |
| 6 | GRIDSERVE | 12% | 3.1 | 22% | — |
| 7 | BP Pulse | 12% | 3.4 | 0% | — |
| 8 | Esso | 10% | 3.3 | 0% | — |
| 9 | MFG | 10% | 4.0 | 0% | — |
| 10 | Fastned | 8% | 3.2 | 0% | — |
| 11 | Morrisons | 8% | 4.4 | 0% | — |
| 12 | Osprey Charging | 8% | 5.6 | 22% | — |
| 13 | Asda | 7% | 2.3 | 11% | 33% |
| 14 | MFG EV Power | 7% | 5.5 | 0% | — |
| 15 | Sainsbury's | 5% | 3.0 | 0% | — |
The independent sources AI models cite when answering fuel & ev charging questions — the places a brand needs to be seen, reviewed and ranked.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Tesco converts 33% of reads; BP just 22%. That gap is a content problem, not a visibility problem.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | BP | 27% | 3.1 | 22% | 22% |
| 2 | Tesla | 18% | 1.4 | 0% | — |
| 3 | Shell | 18% | 3.6 | 0% | — |
| 4 | Tesco | 13% | 1.6 | 11% | 33% |
| 5 | InstaVolt | 13% | 2.0 | 0% | — |
| 6 | GRIDSERVE | 12% | 3.1 | 22% | — |
| 7 | BP Pulse | 12% | 3.4 | 0% | — |
| 8 | Esso | 10% | 3.3 | 0% | — |
| 9 | MFG | 10% | 4.0 | 0% | — |
| 10 | Fastned | 8% | 3.2 | 0% | — |
| 11 | Morrisons | 8% | 4.4 | 0% | — |
| 12 | Osprey Charging | 8% | 5.6 | 22% | — |
| 13 | Asda | 7% | 2.3 | 11% | 33% |
| 14 | MFG EV Power | 7% | 5.5 | 0% | — |
| 15 | Sainsbury's | 5% | 3.0 | 0% | — |
Ask about fuel & ev charging and the brand you are shown depends on the assistant: Claude → BP, Gemini → BP, ChatGPT → GRIDSERVE. Their top-five lists share just 22% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| BP | 25% | 45% | 10% | 35pp |
| MFG | 5% | 25% | 0% | 25pp |
| BP Pulse | 15% | 20% | 0% | 20pp |
| Shell | 15% | 30% | 10% | 20pp |
| Tesco | 5% | 25% | 10% | 20pp |
| Tesla | 20% | 25% | 10% | 15pp |
| MFG EV Power | 5% | 15% | 0% | 15pp |
| Osprey Charging | 0% | 15% | 10% | 15pp |
| Esso | 10% | 15% | 5% | 10pp |
| Sainsbury's | 5% | 10% | 0% | 10pp |
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 01:27:57 GMT.