Conveyancing, Wills & Probate,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about conveyancing, wills & probate — and record exactly which brands they put forward. Right now, Citizens Advice owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Citizens Advice is the default answer.
Named in 10% of conveyancing, wills & probate answers, typically in position 1.0. Farewill follows at 8%, UK Probate at 8%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Citizens Advice | 10% | 1.0 | 14% | 31% |
| 2 | Farewill | 8% | 2.2 | 3% | 25% |
| 3 | UK Probate | 8% | 2.6 | 3% | 50% |
| 4 | Beyond | 8% | 2.8 | 0% | — |
| 5 | Co-op Legal Services | 8% | 3.0 | 11% | 0% |
| 6 | Which? Wills | 5% | 2.3 | 5% | 13% |
| 7 | Muve | 3% | 1.5 | 8% | 100% |
| 8 | JMW Solicitors | 3% | 2.0 | 3% | 100% |
| 9 | ClearLegacy | 3% | 2.5 | 0% | — |
| 10 | PSR Solicitors | 3% | 3.5 | 8% | 100% |
| 11 | Guardian Angel | 3% | 4.5 | 0% | — |
| 12 | Eden Conveyancing | 2% | 1.0 | 3% | 100% |
| 13 | ONP Solicitors | 2% | 1.0 | 3% | 100% |
| 14 | Clifford Johnston & Co | 2% | 2.0 | 3% | 100% |
| 15 | GD Property Solicitors | 2% | 2.0 | 0% | — |
Citizens Advice is named most. That is not the same as being wanted.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In conveyancing, wills & probate, Co-op Legal Services leads attachment at 117 against QualitySolicitors at 83, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full conveyancing, wills & probate desire edition →
The referees of conveyancing, wills & probate.
The independent sources AI models cite when answering conveyancing, wills & probate questions — the places a brand needs to be seen, reviewed and ranked.
Citizens Advice converts reads into citations. Co-op Legal Services doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Citizens Advice converts 31% of reads; Co-op Legal Services just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Citizens Advice | 10% | 1.0 | 14% | 31% |
| 2 | Farewill | 8% | 2.2 | 3% | 25% |
| 3 | UK Probate | 8% | 2.6 | 3% | 50% |
| 4 | Beyond | 8% | 2.8 | 0% | — |
| 5 | Co-op Legal Services | 8% | 3.0 | 11% | 0% |
| 6 | Which? Wills | 5% | 2.3 | 5% | 13% |
| 7 | Muve | 3% | 1.5 | 8% | 100% |
| 8 | JMW Solicitors | 3% | 2.0 | 3% | 100% |
| 9 | ClearLegacy | 3% | 2.5 | 0% | — |
| 10 | PSR Solicitors | 3% | 3.5 | 8% | 100% |
| 11 | Guardian Angel | 3% | 4.5 | 0% | — |
| 12 | Eden Conveyancing | 2% | 1.0 | 3% | 100% |
| 13 | ONP Solicitors | 2% | 1.0 | 3% | 100% |
| 14 | Clifford Johnston & Co | 2% | 2.0 | 3% | 100% |
| 15 | GD Property Solicitors | 2% | 2.0 | 0% | — |
Three models. Three different answers.
Ask about conveyancing, wills & probate and the brand you are shown depends on the assistant: Claude → Beyond, Gemini → Co-op Legal Services, ChatGPT → Citizens Advice. Their top-five lists share just 10% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Citizens Advice | 5% | 5% | 20% | 15pp |
| Beyond | 15% | 5% | 5% | 10pp |
| PSR Solicitors | 10% | 0% | 0% | 10pp |
| Farewill | 10% | 5% | 10% | 5pp |
| UK Probate | 10% | 5% | 10% | 5pp |
| ClearLegacy | 5% | 5% | 0% | 5pp |
| Express Conveyancing | 5% | 0% | 0% | 5pp |
| GD Property Solicitors | 5% | 0% | 0% | 5pp |
| Muve | 5% | 5% | 0% | 5pp |
| Lewis Mitchell Solicitors | 5% | 0% | 0% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:31:12 GMT.