Car Leasing,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about car leasing — and record exactly which brands they put forward. Right now, First Vehicle Leasing owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
First Vehicle Leasing is the default answer.
Named in 7% of car leasing answers, typically in position 1.0. Carwow follows at 5%, LeaseLoco at 5%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | First Vehicle Leasing | 7% | 1.0 | 12% | 50% |
| 2 | Carwow | 5% | 1.3 | 0% | — |
| 3 | LeaseLoco | 5% | 1.3 | 2% | 0% |
| 4 | Nationwide Vehicle Contracts | 5% | 2.0 | 14% | 43% |
| 5 | All Car Leasing | 5% | 2.3 | 27% | 88% |
| 6 | VC Plus | 5% | 3.0 | 0% | — |
| 7 | Leasing Options | 2% | 4.0 | 2% | 25% |
| 8 | UK Car Line | 2% | 4.0 | 2% | 50% |
| 9 | Car Lease Special Offers | 0% | — | 8% | 50% |
| 10 | Flexed | 0% | — | 0% | 0% |
| 11 | Gateway2Lease | 0% | — | 2% | 50% |
| 12 | LeasePlan | 0% | — | 4% | 100% |
| 13 | Select Car Leasing | 0% | — | 4% | 50% |
| 14 | Stable Vehicle Contracts | 0% | — | 2% | 0% |
| 15 | Vanarama | 0% | — | 6% | 67% |
The referees of car leasing.
The independent sources AI models cite when answering car leasing questions — the places a brand needs to be seen, reviewed and ranked.
All Car Leasing converts reads into citations. Flexed doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? All Car Leasing converts 88% of reads; Flexed just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | First Vehicle Leasing | 7% | 1.0 | 12% | 50% |
| 2 | Carwow | 5% | 1.3 | 0% | — |
| 3 | LeaseLoco | 5% | 1.3 | 2% | 0% |
| 4 | Nationwide Vehicle Contracts | 5% | 2.0 | 14% | 43% |
| 5 | All Car Leasing | 5% | 2.3 | 27% | 88% |
| 6 | VC Plus | 5% | 3.0 | 0% | — |
| 7 | Leasing Options | 2% | 4.0 | 2% | 25% |
| 8 | UK Car Line | 2% | 4.0 | 2% | 50% |
| 9 | Car Lease Special Offers | 0% | — | 8% | 50% |
| 10 | Flexed | 0% | — | 0% | 0% |
| 11 | Gateway2Lease | 0% | — | 2% | 50% |
| 12 | LeasePlan | 0% | — | 4% | 100% |
| 13 | Select Car Leasing | 0% | — | 4% | 50% |
| 14 | Stable Vehicle Contracts | 0% | — | 2% | 0% |
| 15 | Vanarama | 0% | — | 6% | 67% |
Three models. Three different answers.
Ask about car leasing and the brand you are shown depends on the assistant: Claude → All Car Leasing, Gemini → Carwow, ChatGPT → First Vehicle Leasing. Their top-five lists share just 29% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| First Vehicle Leasing | 0% | 0% | 20% | 20pp |
| Carwow | 0% | 15% | 0% | 15pp |
| All Car Leasing | 10% | 0% | 5% | 10pp |
| LeaseLoco | 0% | 10% | 5% | 10pp |
| Leasing Options | 5% | 0% | 0% | 5pp |
| UK Car Line | 0% | 0% | 5% | 5pp |
| VC Plus | 5% | 5% | 5% | 0pp |
| Nationwide Vehicle Contracts | 5% | 5% | 5% | 0pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:07:48 GMT.