Video Games,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about video games — and record exactly which brands they put forward. Right now, PlayStation owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
PlayStation is the default answer.
Named in 87% of video games answers, typically in position 1.7. Xbox follows at 80%, Nintendo at 77%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | PlayStation | 87% | 1.7 | 29% | 18% |
| 2 | Xbox | 80% | 2.1 | 43% | 24% |
| 3 | Nintendo | 77% | 2.7 | 23% | 25% |
| 4 | Electronic Arts | 13% | 3.6 | 0% | — |
| 5 | Steam | 12% | 3.4 | 3% | 0% |
| 6 | Mojang Studios | 10% | 2.3 | 0% | — |
| 7 | Analogue | 7% | 4.0 | 3% | 20% |
| 8 | Steam Deck | 7% | 4.5 | 0% | — |
| 9 | Activision Blizzard | 7% | 5.3 | 0% | — |
| 10 | Anbernic | 5% | 4.0 | 0% | — |
| 11 | Bethesda Softworks | 5% | 5.3 | 0% | — |
| 12 | Epic Games | 5% | 5.3 | 0% | — |
| 13 | Meta Quest | 3% | 2.0 | 0% | — |
| 14 | Vive | 3% | 2.0 | 0% | — |
| 15 | GOG | 3% | 4.5 | 0% | — |
Before it answers, it goes looking for PlayStation.
An assistant does not answer from memory alone. It runs its own web searches first, and whoever it searches for is the shortlist it then chooses from. Across 65 searches in video games, PlayStation is named in 48% of the ones that name a brand at all. ChatGPT Web, Copilot do not report their searches, so these shares are measured against the ones that do.
These are the assistants' own searches, read from their answers — not what anyone typed into a search engine.
The referees of video games.
The independent sources AI models cite when answering video games questions — the places a brand needs to be seen, reviewed and ranked.
Nintendo converts reads into citations. PlayStation doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Nintendo converts 25% of reads; PlayStation just 18%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | PlayStation | 87% | 1.7 | 29% | 18% |
| 2 | Xbox | 80% | 2.1 | 43% | 24% |
| 3 | Nintendo | 77% | 2.7 | 23% | 25% |
| 4 | Electronic Arts | 13% | 3.6 | 0% | — |
| 5 | Steam | 12% | 3.4 | 3% | 0% |
| 6 | Mojang Studios | 10% | 2.3 | 0% | — |
| 7 | Analogue | 7% | 4.0 | 3% | 20% |
| 8 | Steam Deck | 7% | 4.5 | 0% | — |
| 9 | Activision Blizzard | 7% | 5.3 | 0% | — |
| 10 | Anbernic | 5% | 4.0 | 0% | — |
| 11 | Bethesda Softworks | 5% | 5.3 | 0% | — |
| 12 | Epic Games | 5% | 5.3 | 0% | — |
| 13 | Meta Quest | 3% | 2.0 | 0% | — |
| 14 | Vive | 3% | 2.0 | 0% | — |
| 15 | GOG | 3% | 4.5 | 0% | — |
All three models agree: PlayStation.
A rare consensus — every model puts PlayStation first, and their top-five lists overlap 43%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Electronic Arts | 0% | 20% | 20% | 20pp |
| PlayStation | 80% | 95% | 85% | 15pp |
| Steam | 10% | 5% | 20% | 15pp |
| Activision Blizzard | 0% | 15% | 5% | 15pp |
| Xbox | 75% | 85% | 80% | 10pp |
| Nintendo | 70% | 80% | 80% | 10pp |
| Mojang Studios | 10% | 5% | 15% | 10pp |
| Bethesda Softworks | 0% | 10% | 5% | 10pp |
| GOG | 5% | 0% | 5% | 5pp |
| Meta Quest | 5% | 5% | 0% | 5pp |
Listicles carry video games.
Every page AI opened while answering, classified by what kind of page it is. Listicles supply the most citations; How-to guides convert best — 100% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| Listicles | 38 | 14 | 73% |
| Comparisons | 27 | 4 | 87% |
| Editorial | 21 | 17 | 55% |
| News | 19 | 8 | 70% |
| Community threads | 17 | 10 | 63% |
| How-to guides | 14 | 0 | 100% |
| spec-sheet | 12 | 3 | 80% |
| Product pages | 11 | 6 | 65% |
Structured data is what separates cited from ignored.
Of the video games pages models actually opened, how much more often each feature's pages ended up in the cited sources. Structured data is worth 22 percentage points; cites its sources pages fare 25pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Structured data | 213 | 75% | 67 | 52% | +22pp |
| Specifications | 57 | 74% | 223 | 68% | +6pp |
| Named author | 148 | 71% | 132 | 67% | +4pp |
| Answer up front | 132 | 70% | 148 | 69% | +1pp |
| Hard statistics | 107 | 66% | 173 | 71% | -5pp |
| Updated this year | 139 | 65% | 141 | 73% | -8pp |
| Comparison table | 83 | 59% | 197 | 74% | -15pp |
| Cites its sources | 34 | 47% | 246 | 72% | -25pp |
Nintendo builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. Nintendo is the widest gap: well-built pages that still aren't converting into citations.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| Nintendo | 23 | 4% | 146 |
| Xbox | 22 | 7% | 180 |
| Amazon Prime Gaming | 16 | 0% | 7 |
| Steam | 16 | 0% | 74 |
| Electronic Arts | 15 | 0% | 75 |
| Meta Quest | 13 | 0% | 25 |
| PlayStation | 11 | 4% | 157 |
| Analogue | 8 | 17% | 6 |
| Ubisoft | 6 | 0% | 24 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions video games pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Sat, 10 Oct 2026 07:13:43 GMT.