Video Games,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about video games — and record exactly which brands they put forward. Right now, PlayStation owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
PlayStation is the default answer.
Named in 83% of video games answers, typically in position 1.7. Sony follows at 83%, Xbox at 73%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | PlayStation | 83% | 1.7 | 0% | — |
| 2 | Sony | 83% | 1.7 | 0% | — |
| 3 | Xbox | 73% | 2.4 | 33% | 26% |
| 4 | Nintendo Switch | 70% | 2.6 | 21% | 11% |
| 5 | Nintendo | 70% | 2.7 | 0% | — |
| 6 | Mojang Studios | 13% | 4.3 | 0% | — |
| 7 | Steam | 13% | 5.0 | 0% | — |
| 8 | Electronic Arts | 10% | 5.0 | 0% | — |
| 9 | Epic Games | 7% | 6.0 | 0% | — |
| 10 | Epic Games Store | 7% | 6.0 | 0% | — |
| 11 | Meta Quest | 5% | 2.0 | 0% | — |
| 12 | Bethesda Softworks | 5% | 5.7 | 0% | — |
| 13 | Activision Blizzard | 5% | 6.7 | 0% | — |
| 14 | Blizzard Entertainment | 5% | 7.7 | 0% | — |
| 15 | Sega | 2% | 8.0 | 0% | 0% |
The referees of video games.
The independent sources AI models cite when answering video games questions — the places a brand needs to be seen, reviewed and ranked.
Xbox converts reads into citations. Nintendo Switch doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Xbox converts 26% of reads; Nintendo Switch just 11%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | PlayStation | 83% | 1.7 | 0% | — |
| 2 | Sony | 83% | 1.7 | 0% | — |
| 3 | Xbox | 73% | 2.4 | 33% | 26% |
| 4 | Nintendo Switch | 70% | 2.6 | 21% | 11% |
| 5 | Nintendo | 70% | 2.7 | 0% | — |
| 6 | Mojang Studios | 13% | 4.3 | 0% | — |
| 7 | Steam | 13% | 5.0 | 0% | — |
| 8 | Electronic Arts | 10% | 5.0 | 0% | — |
| 9 | Epic Games | 7% | 6.0 | 0% | — |
| 10 | Epic Games Store | 7% | 6.0 | 0% | — |
| 11 | Meta Quest | 5% | 2.0 | 0% | — |
| 12 | Bethesda Softworks | 5% | 5.7 | 0% | — |
| 13 | Activision Blizzard | 5% | 6.7 | 0% | — |
| 14 | Blizzard Entertainment | 5% | 7.7 | 0% | — |
| 15 | Sega | 2% | 8.0 | 0% | 0% |
The models do not agree on who leads.
Ask about video games and the brand you are shown depends on the assistant: Claude → PlayStation, Gemini → Sony, ChatGPT → Sony. Their top-five lists share just 100% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| PlayStation | 75% | 90% | 85% | 15pp |
| Sony | 75% | 90% | 85% | 15pp |
| Nintendo Switch | 65% | 65% | 80% | 15pp |
| Xbox | 65% | 75% | 80% | 15pp |
| Nintendo | 65% | 65% | 80% | 15pp |
| Steam | 5% | 20% | 15% | 15pp |
| Mojang Studios | 10% | 10% | 20% | 10pp |
| Electronic Arts | 5% | 10% | 15% | 10pp |
| Activision Blizzard | 0% | 10% | 5% | 10pp |
| Blizzard Entertainment | 0% | 10% | 5% | 10pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:13:28 GMT.