Food-to-Go & Bakeries,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about food-to-go & bakeries — and record exactly which brands they put forward. Right now, Greggs owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Greggs is the default answer.
Named in 43% of food-to-go & bakeries answers, typically in position 1.8. Tesco follows at 28%, Pret A Manger at 20%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Greggs | 43% | 1.8 | 26% | 36% |
| 2 | Tesco | 28% | 2.7 | 6% | 15% |
| 3 | Pret A Manger | 20% | 2.8 | 6% | 17% |
| 4 | Costa Coffee | 20% | 3.5 | 6% | 17% |
| 5 | Starbucks | 13% | 4.0 | 0% | — |
| 6 | Marks & Spencer | 12% | 3.9 | 10% | — |
| 7 | McDonald's | 8% | 2.4 | 3% | 7% |
| 8 | Asda | 8% | 3.6 | 0% | — |
| 9 | Caffè Nero | 8% | 3.6 | 6% | 40% |
| 10 | Morrisons | 8% | 3.6 | 3% | — |
| 11 | Gail's Bakery | 8% | 3.8 | 3% | 33% |
| 12 | Cooplands | 7% | 3.0 | 6% | 25% |
| 13 | Beigel Bake | 7% | 3.8 | 0% | — |
| 14 | Sainsbury's | 7% | 4.0 | 0% | 0% |
| 15 | Upper Crust | 5% | 2.7 | 0% | — |
Food-to-Go & Bakeries is decided on affinity.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In food-to-go & bakeries, Marks & Spencer leads affinity at 118 against Poundbakery at 80, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full food-to-go & bakeries desire edition →
The referees of food-to-go & bakeries.
The independent sources AI models cite when answering food-to-go & bakeries questions — the places a brand needs to be seen, reviewed and ranked.
Caffè Nero converts reads into citations. Sainsbury's doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Caffè Nero converts 40% of reads; Sainsbury's just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Greggs | 43% | 1.8 | 26% | 36% |
| 2 | Tesco | 28% | 2.7 | 6% | 15% |
| 3 | Pret A Manger | 20% | 2.8 | 6% | 17% |
| 4 | Costa Coffee | 20% | 3.5 | 6% | 17% |
| 5 | Starbucks | 13% | 4.0 | 0% | — |
| 6 | Marks & Spencer | 12% | 3.9 | 10% | — |
| 7 | McDonald's | 8% | 2.4 | 3% | 7% |
| 8 | Asda | 8% | 3.6 | 0% | — |
| 9 | Caffè Nero | 8% | 3.6 | 6% | 40% |
| 10 | Morrisons | 8% | 3.6 | 3% | — |
| 11 | Gail's Bakery | 8% | 3.8 | 3% | 33% |
| 12 | Cooplands | 7% | 3.0 | 6% | 25% |
| 13 | Beigel Bake | 7% | 3.8 | 0% | — |
| 14 | Sainsbury's | 7% | 4.0 | 0% | 0% |
| 15 | Upper Crust | 5% | 2.7 | 0% | — |
All three models agree: Greggs.
A rare consensus — every model puts Greggs first, and their top-five lists overlap 22%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Tesco | 15% | 45% | 25% | 30pp |
| Costa Coffee | 10% | 40% | 10% | 30pp |
| Marks & Spencer | 5% | 30% | 0% | 30pp |
| Starbucks | 5% | 30% | 5% | 25pp |
| Asda | 15% | 10% | 0% | 15pp |
| Sainsbury's | 5% | 15% | 0% | 15pp |
| Upper Crust | 0% | 15% | 0% | 15pp |
| Cooplands | 0% | 15% | 5% | 15pp |
| Caffè Nero | 0% | 15% | 10% | 15pp |
| Greggs | 40% | 50% | 40% | 10pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 09:36:02 GMT.