Private Healthcare,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about private healthcare — and record exactly which brands they put forward. Right now, Bupa owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Bupa is the default answer.
Named in 22% of private healthcare answers, typically in position 2.1. Spire Healthcare follows at 18%, BMI Healthcare at 12%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bupa | 22% | 2.1 | 9% | 0% |
| 2 | Spire Healthcare | 18% | 2.3 | 0% | — |
| 3 | BMI Healthcare | 12% | 1.7 | 5% | 33% |
| 4 | Circle Health Group | 12% | 1.7 | 0% | — |
| 5 | Nuffield Health | 12% | 2.7 | 4% | — |
| 6 | HCA Healthcare | 12% | 3.3 | 9% | 67% |
| 7 | HCA International | 12% | 3.3 | 0% | — |
| 8 | Practice Plus Group | 7% | 3.3 | 4% | 40% |
| 9 | RAMSAY HEALTH CARE | 7% | 3.8 | 1% | 0% |
| 10 | King Edward VII's Hospital | 2% | 2.0 | 0% | 0% |
| 11 | New Victoria Hospital | 2% | 2.0 | 1% | 100% |
| 12 | Benenden Hospital | 2% | 7.0 | 1% | — |
| 13 | Barts Health Private Care | 0% | — | 59% | 17% |
| 14 | Cleveland Clinic London | 0% | — | 1% | 100% |
| 15 | Royal Marsden Private Care | 0% | — | 0% | — |
The referees of private healthcare.
The independent sources AI models cite when answering private healthcare questions — the places a brand needs to be seen, reviewed and ranked.
HCA Healthcare converts reads into citations. Bupa doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? HCA Healthcare converts 67% of reads; Bupa just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Bupa | 22% | 2.1 | 9% | 0% |
| 2 | Spire Healthcare | 18% | 2.3 | 0% | — |
| 3 | BMI Healthcare | 12% | 1.7 | 5% | 33% |
| 4 | Circle Health Group | 12% | 1.7 | 0% | — |
| 5 | Nuffield Health | 12% | 2.7 | 4% | — |
| 6 | HCA Healthcare | 12% | 3.3 | 9% | 67% |
| 7 | HCA International | 12% | 3.3 | 0% | — |
| 8 | Practice Plus Group | 7% | 3.3 | 4% | 40% |
| 9 | RAMSAY HEALTH CARE | 7% | 3.8 | 1% | 0% |
| 10 | King Edward VII's Hospital | 2% | 2.0 | 0% | 0% |
| 11 | New Victoria Hospital | 2% | 2.0 | 1% | 100% |
| 12 | Benenden Hospital | 2% | 7.0 | 1% | — |
| 13 | Barts Health Private Care | 0% | — | 59% | 17% |
| 14 | Cleveland Clinic London | 0% | — | 1% | 100% |
| 15 | Royal Marsden Private Care | 0% | — | 0% | — |
Three models. Three different answers.
Ask about private healthcare and the brand you are shown depends on the assistant: Claude → Spire Healthcare, Gemini → Bupa, ChatGPT → Circle Health Group. Their top-five lists share just 25% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Bupa | 15% | 45% | 5% | 40pp |
| HCA Healthcare | 10% | 25% | 0% | 25pp |
| HCA International | 10% | 25% | 0% | 25pp |
| Spire Healthcare | 15% | 30% | 10% | 20pp |
| BMI Healthcare | 5% | 20% | 10% | 15pp |
| Circle Health Group | 5% | 20% | 10% | 15pp |
| Nuffield Health | 5% | 20% | 10% | 15pp |
| RAMSAY HEALTH CARE | 0% | 15% | 5% | 15pp |
| Practice Plus Group | 0% | 10% | 10% | 10pp |
| King Edward VII's Hospital | 5% | 0% | 0% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:27:16 GMT.