Solar & Heat Pumps,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about solar & heat pumps — and record exactly which brands they put forward. Right now, Octopus Energy owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Octopus Energy is the default answer.
Named in 13% of solar & heat pumps answers, typically in position 1.1. British Gas follows at 3%, EDF Energy at 3%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Octopus Energy | 13% | 1.1 | 0% | — |
| 2 | British Gas | 3% | 2.0 | 7% | 100% |
| 3 | EDF Energy | 3% | 2.5 | 0% | — |
| 4 | Green Energy | 2% | 1.0 | 0% | — |
| 5 | E.ON Next | 2% | 2.0 | 7% | 0% |
| 6 | OVO Energy | 2% | 2.0 | 0% | — |
| 7 | Hive | 0% | — | 14% | 100% |
| 8 | Infinity Energy | 0% | — | 14% | 100% |
| 9 | Sunsave | 0% | — | 36% | 100% |
| 10 | Your brand | 0% | — | 21% | 25% |
The referees of solar & heat pumps.
The independent sources AI models cite when answering solar & heat pumps questions — the places a brand needs to be seen, reviewed and ranked.
Sunsave converts reads into citations. Your brand doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Sunsave converts 100% of reads; Your brand just 25%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Octopus Energy | 13% | 1.1 | 0% | — |
| 2 | British Gas | 3% | 2.0 | 7% | 100% |
| 3 | EDF Energy | 3% | 2.5 | 0% | — |
| 4 | Green Energy | 2% | 1.0 | 0% | — |
| 5 | E.ON Next | 2% | 2.0 | 7% | 0% |
| 6 | OVO Energy | 2% | 2.0 | 0% | — |
| 7 | Hive | 0% | — | 14% | 100% |
| 8 | Infinity Energy | 0% | — | 14% | 100% |
| 9 | Sunsave | 0% | — | 36% | 100% |
| 10 | Your brand | 0% | — | 21% | 25% |
All three models agree: Octopus Energy.
A rare consensus — every model puts Octopus Energy first, and their top-five lists overlap 17%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Octopus Energy | 10% | 25% | 5% | 20pp |
| British Gas | 10% | 0% | 0% | 10pp |
| EDF Energy | 5% | 5% | 0% | 5pp |
| Green Energy | 0% | 5% | 0% | 5pp |
| OVO Energy | 0% | 5% | 0% | 5pp |
| E.ON Next | 0% | 5% | 0% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:37:17 GMT.