Property,
sub-category by sub-category
3 property categories, each asked the questions real UK consumers ask, every month. Do they behave like one market or several? On the measures below, Property behaves like 3 different markets.
They agree on leader visibility. They split on concentration.
Each strip is one measure. The grey band is the programme's full range; the gold span is where Property's sub-categories sit inside it, one dot each. A ratio under 1 means they cluster tighter than the programme — a category with a shared logic — and over 1 means they are further apart than categories chosen at random.
The data behind this chart
| Measure | Sub-category | Value | Within-category spread | Programme spread | Ratio |
|---|---|---|---|---|---|
| Concentration | Property Portals & Agents | 79% | 21.8 | 15.3 | 1.42 |
| Solar & Heat Pumps | 41% | ||||
| Fitted Kitchens | 28% | ||||
| Leader visibility | Property Portals & Agents | 30% | 9.8 | 22.2 | 0.44 |
| Solar & Heat Pumps | 10% | ||||
| Fitted Kitchens | 8% | ||||
| Read → cited | Solar & Heat Pumps | 40% | 8.1 | 10.1 | 0.80 |
| Property Portals & Agents | 34% | ||||
| Fitted Kitchens | 21% | ||||
| Model agreement | Property Portals & Agents | 50% | 23.6 | 36.5 | 0.64 |
| Solar & Heat Pumps | 0% | ||||
| Fitted Kitchens | 0% |
3 crowns, 3 different heads.
The most-named brand in each sub-category's answers. No brand leads more than one sub-category here — each is its own contest. 1 of the 3 leaders are upsets: not the market leader the programme seeded.
2 sources referee more than one property category.
The independent sources AI cites in the answers — counted only where they appear in the top sources of at least two of Property's sub-categories. gov.uk is trusted across 2 of 3: the place a property brand needs to be seen whatever it sells.
Brand pages convert 40% of reads in solar & heat pumps, 21% in fitted kitchens.
When Claude or ChatGPT opens a brand's own page while answering, how often does it make the cited sources? The spread inside Property is as wide as the programme's: what gets cited differs sub-category by sub-category.
Every property story, and every other category.
Method: every sub-category runs 20 unbranded consumer prompts monthly against ChatGPT, Claude and Gemini. Alikeness compares each measure's spread within Property to its spread across every category in the programme (population standard deviations); model agreement is the share of models naming the same leader; read→cited uses Claude and ChatGPT only. Correlational observations of model behaviour at the time of each run. Data updated Tue, 15 Sep 2026 06:38:17 GMT.