Dental Care,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about dental care — and record exactly which brands they put forward. Right now, mydentist owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
mydentist is the default answer.
Named in 5% of dental care answers, typically in position 1.3. Bupa Dental Care follows at 3%, Invisalign at 2%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | mydentist | 5% | 1.3 | 19% | 40% |
| 2 | Bupa Dental Care | 3% | 1.5 | 43% | 44% |
| 3 | Invisalign | 2% | 1.0 | 0% | — |
| 4 | Sensodyne | 2% | 1.0 | 5% | — |
| 5 | Crest | 2% | 2.0 | 0% | — |
| 6 | Colosseum Dental | 2% | 3.0 | 5% | — |
| 7 | The 24|7 Dentist | 2% | 4.0 | 5% | — |
| 8 | Bank Dental Practice | 0% | — | 10% | 100% |
| 9 | One Dental | 0% | — | 0% | 0% |
| 10 | South Kensington Medical & Dental | 0% | — | 14% | — |
mydentist is named most. That is not the same as being wanted.
Being named is visibility. Underneath it, every answer describes a brand in three ways — how much it stands out, how much it belongs, and how much it is returned to. In dental care, South Kensington Medical & Dental leads attraction at 116 against mydentist at 91, indexed on the category at 100.
Each whorl lights one ring per index threshold cleared. See the full dental care desire edition →
The referees of dental care.
The independent sources AI models cite when answering dental care questions — the places a brand needs to be seen, reviewed and ranked.
Bupa Dental Care converts reads into citations. mydentist doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Bupa Dental Care converts 44% of reads; mydentist just 40%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | mydentist | 5% | 1.3 | 19% | 40% |
| 2 | Bupa Dental Care | 3% | 1.5 | 43% | 44% |
| 3 | Invisalign | 2% | 1.0 | 0% | — |
| 4 | Sensodyne | 2% | 1.0 | 5% | — |
| 5 | Crest | 2% | 2.0 | 0% | — |
| 6 | Colosseum Dental | 2% | 3.0 | 5% | — |
| 7 | The 24|7 Dentist | 2% | 4.0 | 5% | — |
| 8 | Bank Dental Practice | 0% | — | 10% | 100% |
| 9 | One Dental | 0% | — | 0% | 0% |
| 10 | South Kensington Medical & Dental | 0% | — | 14% | — |
The models do not agree on who leads.
Ask about dental care and the brand you are shown depends on the assistant: Claude → mydentist, Gemini → Invisalign, ChatGPT → mydentist. Their top-five lists share just 20% of names.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Invisalign | 0% | 5% | 0% | 5pp |
| The 24|7 Dentist | 0% | 5% | 0% | 5pp |
| Bupa Dental Care | 0% | 5% | 5% | 5pp |
| Crest | 0% | 5% | 0% | 5pp |
| Sensodyne | 0% | 5% | 0% | 5pp |
| Colosseum Dental | 0% | 5% | 0% | 5pp |
| mydentist | 5% | 5% | 5% | 0pp |
How-to guides carry dental care.
Every page AI opened while answering, classified by what kind of page it is. How-to guides supply the most citations; Comparisons convert best — 100% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| How-to guides | 72 | 9 | 89% |
| Editorial | 49 | 12 | 80% |
| pricing | 17 | 7 | 71% |
| Comparisons | 17 | 0 | 100% |
| Other | 12 | 22 | 35% |
| Product pages | 8 | 2 | 80% |
| Documentation | 7 | 12 | 37% |
| faq | 7 | 4 | 64% |
Structured data is what separates cited from ignored.
Of the dental care pages models actually opened, how much more often each feature's pages ended up in the cited sources. Structured data is worth 26 percentage points; hard statistics pages fare 39pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Structured data | 198 | 82% | 88 | 56% | +26pp |
| Named author | 136 | 86% | 150 | 63% | +23pp |
| Comparison table | 53 | 79% | 233 | 73% | +7pp |
| Answer up front | 136 | 74% | 150 | 73% | +1pp |
| Updated this year | 96 | 73% | 190 | 74% | -1pp |
| Hard statistics | 62 | 44% | 224 | 82% | -39pp |
SpaDental builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. SpaDental is the widest gap: well-built pages that still aren't converting into citations.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| SpaDental | 48 | 0% | 5 |
| South Kensington Medical & Dental | 41 | 0% | 7 |
| Crest | 41 | 0% | 95 |
| Perfect Smile | 31 | 17% | 6 |
| mydentist | 28 | 1% | 95 |
| Bupa Dental Care | 26 | 7% | 116 |
| The 24|7 Dentist | 19 | 0% | 91 |
| Rodericks Dental | 13 | 0% | 3 |
| Invisalign | 9 | 0% | 93 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions dental care pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Wed, 02 Sep 2026 07:14:13 GMT.