BrandInsightAI Insights
Health · a live data story

Dental Care,
according to AI

Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about dental care — and record exactly which brands they put forward. Right now, mydentist owns the conversation.

0 AI answers this run · 0 brands named · measured, never estimated

The podium

mydentist is the default answer.

Named in 5% of dental care answers, typically in position 1.3. Bupa Dental Care follows at 3%, oasis dental care at 3%.

Bupa Dental Care
3% of answers
mydentist
5% of answers
oasis dental care
3% of answers
The full board

Every brand AI names, ranked.

Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.

#BrandVisibilityAvg. positionCitation shareRead→cited
1mydentist 5% 1.3 23% 67%
2Bupa Dental Care 3% 1.5 0%
3oasis dental care 3% 1.5 0%
4Damira Dental Studios 2% 3.0 0%
5Rodericks Dental 2% 4.0 0%
6Perfect Smile 0% 8%
7Your brand 0% 69% 43%
Who AI trusts here

The referees of dental care.

The independent sources AI models cite when answering dental care questions — the places a brand needs to be seen, reviewed and ranked.

nhs.uk 61 cites
gdc-uk.org 8 cites
urgentcaredental.co.uk 6 cites
bos.org.uk 5 cites
nhsinform.scot 5 cites
southkenmd.co.uk 5 cites
dentistscloseby.com 4 cites
rcseng.ac.uk 4 cites
bankdentalpractice.co.uk 2 cites
clinicspark.co.uk 2 cites
Read is not cited

mydentist converts reads into citations. Your brand doesn't.

When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? mydentist converts 67% of reads; Your brand just 43%. That gap is a content problem, not a visibility problem.

mydentist · read 3×67%
Your brand · read 7×43%
Full data table
#BrandVisibilityAvg. positionCitation shareRead→cited
1mydentist5%1.323%67%
2Bupa Dental Care3%1.50%
3oasis dental care3%1.50%
4Damira Dental Studios2%3.00%
5Rodericks Dental2%4.00%
6Perfect Smile0%8%
7Your brand0%69%43%
Which AI you ask

All three models agree: mydentist.

A rare consensus — every model puts mydentist first, and their top-five lists overlap 20%. Winning here means winning everywhere at once.

Claude recommends
mydentist
named in 5% of its answers
Gemini recommends
mydentist
named in 5% of its answers
ChatGPT recommends
mydentist
named in 5% of its answers
The data behind this chart
BrandClaudeGeminiChatGPTSpread
oasis dental care0%5%5%5pp
Damira Dental Studios0%5%0%5pp
Rodericks Dental0%5%0%5pp
Bupa Dental Care0%5%5%5pp
mydentist5%5%5%0pp
Keep exploring

Nineteen more categories.

Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:22:20 GMT.

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