Dental Care,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about dental care — and record exactly which brands they put forward. Right now, Invisalign owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Invisalign is the default answer.
Named in 8% of dental care answers, typically in position 1.0. mydentist follows at 5%, Bupa Dental Care at 3%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Invisalign | 8% | 1.0 | 0% | — |
| 2 | mydentist | 5% | 1.0 | 21% | 67% |
| 3 | Bupa Dental Care | 3% | 2.0 | 32% | 80% |
| 4 | Opalescence | 3% | 3.0 | 0% | — |
| 5 | Sensodyne | 3% | 3.0 | 5% | 100% |
| 6 | Crest | 2% | 1.0 | 5% | 100% |
| 7 | Lumineux | 2% | 2.0 | 0% | — |
| 8 | Perfect Smile | 2% | 2.0 | 0% | — |
| 9 | Colosseum Dental | 2% | 3.0 | 0% | — |
| 10 | Quip | 2% | 3.0 | 0% | — |
| 11 | portman dental care | 2% | 4.0 | 0% | — |
| 12 | Rodericks Dental | 2% | 5.0 | 0% | — |
| 13 | One Dental | 0% | — | 0% | 0% |
| 14 | Pearl Dental Clinic | 0% | — | 11% | 100% |
| 15 | South Kensington Medical & Dental | 0% | — | 26% | 0% |
Invisalign is named most. That is not the same as being wanted.
Being named is visibility. Underneath it, asked to rate each brand directly, the AI assistants judge it three ways — how much it stands out, how much it belongs, and how much it is returned to. They put 9% of the 33 brands rated above indifference. Invisalign leads the brands the answers name, at 76% of maximum Desire. On attraction, the most divided driver, Invisalign indexes 137 against Dental Practice Group at 67, on a category average of 100.
Each whorl lights one ring per index threshold cleared (84 / 92 / 100 / 108 / 116). Above indifference means Desire above two-thirds of its maximum. See the full dental care desire edition →
The referees of dental care.
The independent sources AI models cite when answering dental care questions — the places a brand needs to be seen, reviewed and ranked.
Bupa Dental Care converts reads into citations. mydentist doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Bupa Dental Care converts 80% of reads; mydentist just 67%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Invisalign | 8% | 1.0 | 0% | — |
| 2 | mydentist | 5% | 1.0 | 21% | 67% |
| 3 | Bupa Dental Care | 3% | 2.0 | 32% | 80% |
| 4 | Opalescence | 3% | 3.0 | 0% | — |
| 5 | Sensodyne | 3% | 3.0 | 5% | 100% |
| 6 | Crest | 2% | 1.0 | 5% | 100% |
| 7 | Lumineux | 2% | 2.0 | 0% | — |
| 8 | Perfect Smile | 2% | 2.0 | 0% | — |
| 9 | Colosseum Dental | 2% | 3.0 | 0% | — |
| 10 | Quip | 2% | 3.0 | 0% | — |
| 11 | portman dental care | 2% | 4.0 | 0% | — |
| 12 | Rodericks Dental | 2% | 5.0 | 0% | — |
| 13 | One Dental | 0% | — | 0% | 0% |
| 14 | Pearl Dental Clinic | 0% | — | 11% | 100% |
| 15 | South Kensington Medical & Dental | 0% | — | 26% | 0% |
All three models agree: Invisalign.
A rare consensus — every model puts Invisalign first, and their top-five lists overlap 22%. Winning here means winning everywhere at once.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Invisalign | 10% | 10% | 5% | 5pp |
| Sensodyne | 5% | 5% | 0% | 5pp |
| Quip | 5% | 0% | 0% | 5pp |
| Lumineux | 5% | 0% | 0% | 5pp |
| Opalescence | 5% | 5% | 0% | 5pp |
| Crest | 5% | 0% | 0% | 5pp |
| portman dental care | 0% | 5% | 0% | 5pp |
| Rodericks Dental | 0% | 5% | 0% | 5pp |
| Bupa Dental Care | 0% | 5% | 5% | 5pp |
| Colosseum Dental | 0% | 5% | 0% | 5pp |
How-to guides carry dental care.
Every page AI opened while answering, classified by what kind of page it is. How-to guides supply the most citations; Comparisons convert best — 100% of the ones models opened were actually cited.
The data behind this chart
| Page type | Cited | Read but not cited | Conversion |
|---|---|---|---|
| How-to guides | 158 | 15 | 91% |
| Editorial | 92 | 19 | 83% |
| Comparisons | 41 | 0 | 100% |
| pricing | 32 | 8 | 80% |
| Other | 27 | 28 | 49% |
| faq | 20 | 7 | 74% |
| Product pages | 18 | 4 | 82% |
| Documentation | 14 | 13 | 52% |
Structured data is what separates cited from ignored.
Of the dental care pages models actually opened, how much more often each feature's pages ended up in the cited sources. Structured data is worth 24 percentage points; hard statistics pages fare 25pp worse. Measured within the read population, so selection can't flatter it.
The data behind this chart
| Feature | Pages with | Cited % | Pages without | Cited % | Difference |
|---|---|---|---|---|---|
| Structured data | 413 | 87% | 142 | 63% | +24pp |
| Named author | 288 | 89% | 267 | 72% | +17pp |
| Comparison table | 108 | 87% | 447 | 79% | +8pp |
| Updated this year | 191 | 82% | 364 | 80% | +2pp |
| Answer up front | 291 | 82% | 264 | 80% | +2pp |
| Cites its sources | 31 | 81% | 524 | 81% | -0pp |
| Hard statistics | 98 | 60% | 457 | 85% | -25pp |
SpaDental builds pages AI can quote.
Readiness scores each brand's own pages on the structure models reward — a direct answer up front, tables, hard numbers, named authors, structured data, recency, specifications. SpaDental is the widest gap: well-built pages that still aren't converting into citations.
| Brand | Readiness | Pages cited | Pages profiled |
|---|---|---|---|
| SpaDental | 48 | 0% | 5 |
| Crest | 40 | 1% | 96 |
| South Kensington Medical & Dental | 40 | 42% | 12 |
| Genix Healthcare | 33 | 0% | 26 |
| Perfect Smile | 31 | 17% | 6 |
| mydentist | 28 | 3% | 97 |
| Bupa Dental Care | 26 | 11% | 122 |
| Damira Dental Studios | 21 | 0% | 26 |
| The 24|7 Dentist | 19 | 0% | 91 |
| interburns | 19 | 0% | 25 |
Readiness is the share of eight measurable structural signals present on a brand's profiled pages. It is a build-quality measure, not a ranking of the brand.
The questions dental care pages have to settle.
Read straight off the pages AI cited: the consumer questions cited content answers most often. Content that fails to settle these is content models have no reason to quote.
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Sat, 17 Oct 2026 13:04:09 GMT.