Business Banking,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about business banking — and record exactly which brands they put forward. Right now, Starling Bank owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Starling Bank is the default answer.
Named in 38% of business banking answers, typically in position 2.1. Monzo follows at 37%, Tide at 35%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Starling Bank | 38% | 2.1 | 0% | — |
| 2 | Monzo | 37% | 3.5 | 7% | 23% |
| 3 | Tide | 35% | 3.3 | 4% | 29% |
| 4 | Revolut | 25% | 3.7 | 8% | 18% |
| 5 | Lloyds Bank | 22% | 4.1 | 5% | 33% |
| 6 | Wise | 20% | 2.7 | 25% | 20% |
| 7 | Barclays | 20% | 4.2 | 2% | 40% |
| 8 | NatWest | 20% | 4.8 | 2% | 100% |
| 9 | HSBC | 20% | 4.8 | 0% | 0% |
| 10 | Mettle | 15% | 3.4 | 2% | 100% |
| 11 | ANNA Money | 12% | 3.3 | 11% | 50% |
| 12 | Airwallex | 12% | 3.4 | 11% | 40% |
| 13 | Payoneer | 3% | 2.0 | 0% | — |
| 14 | Virgin Money | 3% | 6.0 | 3% | 100% |
| 15 | Soldo | 2% | 1.0 | 1% | — |
The referees of business banking.
The independent sources AI models cite when answering business banking questions — the places a brand needs to be seen, reviewed and ranked.
ANNA Money converts reads into citations. Revolut doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? ANNA Money converts 50% of reads; Revolut just 18%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Starling Bank | 38% | 2.1 | 0% | — |
| 2 | Monzo | 37% | 3.5 | 7% | 23% |
| 3 | Tide | 35% | 3.3 | 4% | 29% |
| 4 | Revolut | 25% | 3.7 | 8% | 18% |
| 5 | Lloyds Bank | 22% | 4.1 | 5% | 33% |
| 6 | Wise | 20% | 2.7 | 25% | 20% |
| 7 | Barclays | 20% | 4.2 | 2% | 40% |
| 8 | NatWest | 20% | 4.8 | 2% | 100% |
| 9 | HSBC | 20% | 4.8 | 0% | 0% |
| 10 | Mettle | 15% | 3.4 | 2% | 100% |
| 11 | ANNA Money | 12% | 3.3 | 11% | 50% |
| 12 | Airwallex | 12% | 3.4 | 11% | 40% |
| 13 | Payoneer | 3% | 2.0 | 0% | — |
| 14 | Virgin Money | 3% | 6.0 | 3% | 100% |
| 15 | Soldo | 2% | 1.0 | 1% | — |
Three models. Three different answers.
Ask about business banking and the brand you are shown depends on the assistant: Claude → Tide, Gemini → Monzo, ChatGPT → Starling Bank. Their top-five lists share just 43% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Monzo | 25% | 60% | 25% | 35pp |
| Starling Bank | 25% | 55% | 35% | 30pp |
| Wise | 5% | 35% | 20% | 30pp |
| Lloyds Bank | 10% | 35% | 20% | 25pp |
| NatWest | 10% | 30% | 20% | 20pp |
| Barclays | 10% | 30% | 20% | 20pp |
| HSBC | 10% | 30% | 20% | 20pp |
| Mettle | 5% | 25% | 15% | 20pp |
| Tide | 40% | 40% | 25% | 15pp |
| ANNA Money | 10% | 20% | 5% | 15pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:15:25 GMT.