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The GEO Index — United States

The publishers and platforms AI models reach for when answering United States-market questions — ranked by citation share, with weekly movement.

Rolling 4 weeks: 28,777 citations · 5,668 model responses · every named domain seen across ≥ 2 independent projects

This week's movers

Citation-share change, week commencing 2026-08-10 vs 2026-08-17. Minimum 25 citations in both weeks and a 0.2pp move to qualify — domains newly added to monitoring don't count as movers.

Gaining
linkedin.com 0.7% → 1.5% ▲ +0.8pp
instagram.com 1.0% → 1.2% ▲ +0.2pp
Declining
reddit.com 3.2% → 1.4% ▼ -1.8pp
forbes.com 1.0% → 0.5% ▼ -0.5pp

Most-cited websites — United States

Top 50 domains by share of all citations in the rolling window. The trend column is the weekly share trajectory.

#DomainShareCitationsTrend
1 youtube.com 3.8% 1,082 All models · United States → youtube.com · w/c 3 Aug · 3.6%All models · United States → youtube.com · w/c 10 Aug · 4.2%All models · United States → youtube.com · w/c 17 Aug · 4.4%All models · United States → youtube.com · w/c 24 Aug · 2.2%
2 booking.com 2.4% 703 All models · United States → booking.com · w/c 3 Aug · 2.7%All models · United States → booking.com · w/c 17 Aug · 4.4%
3 facebook.com 2.0% 578 All models · United States → facebook.com · w/c 3 Aug · 2.3%All models · United States → facebook.com · w/c 10 Aug · 1.7%All models · United States → facebook.com · w/c 17 Aug · 1.6%All models · United States → facebook.com · w/c 24 Aug · 0.9%
4 reddit.com 1.8% 530 All models · United States → reddit.com · w/c 3 Aug · 1.7%All models · United States → reddit.com · w/c 10 Aug · 3.2%All models · United States → reddit.com · w/c 17 Aug · 1.4%All models · United States → reddit.com · w/c 24 Aug · 0.3%
5 tripadvisor.com 1.6% 471 All models · United States → tripadvisor.com · w/c 3 Aug · 2.0%All models · United States → tripadvisor.com · w/c 10 Aug · 0.0%All models · United States → tripadvisor.com · w/c 17 Aug · 2.5%
6 instagram.com 1.5% 438 All models · United States → instagram.com · w/c 3 Aug · 1.9%All models · United States → instagram.com · w/c 10 Aug · 1.0%All models · United States → instagram.com · w/c 17 Aug · 1.2%
7 linkedin.com 1.5% 424 All models · United States → linkedin.com · w/c 3 Aug · 1.5%All models · United States → linkedin.com · w/c 10 Aug · 0.7%All models · United States → linkedin.com · w/c 17 Aug · 1.5%All models · United States → linkedin.com · w/c 24 Aug · 3.5%
8 expedia.com 1.3% 382 All models · United States → expedia.com · w/c 3 Aug · 1.6%All models · United States → expedia.com · w/c 10 Aug · 0.1%All models · United States → expedia.com · w/c 17 Aug · 2.0%
9 usnews.com 1.3% 369 All models · United States → usnews.com · w/c 3 Aug · 2.0%All models · United States → usnews.com · w/c 10 Aug · 0.7%All models · United States → usnews.com · w/c 17 Aug · 0.1%
10 google.com 1.0% 297 All models · United States → google.com · w/c 3 Aug · 0.9%All models · United States → google.com · w/c 10 Aug · 0.1%All models · United States → google.com · w/c 17 Aug · 2.4%All models · United States → google.com · w/c 24 Aug · 0.7%
11 wikipedia.org 1.0% 293 All models · United States → wikipedia.org · w/c 3 Aug · 1.1%All models · United States → wikipedia.org · w/c 10 Aug · 0.1%All models · United States → wikipedia.org · w/c 17 Aug · 1.6%All models · United States → wikipedia.org · w/c 24 Aug · 0.3%
12 kayak.com 1.0% 292 All models · United States → kayak.com · w/c 3 Aug · 1.3%All models · United States → kayak.com · w/c 17 Aug · 1.2%
13 nyulangone.org 0.8% 221
14 yahoo.com 0.7% 195 All models · United States → yahoo.com · w/c 3 Aug · 0.6%All models · United States → yahoo.com · w/c 10 Aug · 1.5%All models · United States → yahoo.com · w/c 17 Aug · 0.4%All models · United States → yahoo.com · w/c 24 Aug · 0.3%
15 mountsinai.org 0.7% 191
16 travelweekly.com 0.6% 186
17 nyp.org 0.6% 183
18 forbes.com 0.6% 165
19 cntraveler.com 0.6% 162
20 thepointsguy.com 0.5% 151
21 amazon.com 0.5% 144
22 apple.com 0.5% 131
23 walmart.com 0.4% 118
24 microsoft.com 0.4% 110
25 newsweek.com 0.4% 110
26 ibm.com 0.4% 108
27 nih.gov 0.4% 108
28 beckershospitalreview.com 0.4% 106
29 target.com 0.4% 102
30 northwell.edu 0.3% 97
31 nerdwallet.com 0.3% 96
32 marketsandmarkets.com 0.3% 96
33 healthline.com 0.3% 95
34 sciencedirect.com 0.3% 95
35 weillcornell.org 0.3% 87
36 mayoclinic.org 0.3% 85
37 yelp.com 0.3% 85
38 tiktok.com 0.3% 83
39 agoda.com 0.3% 79
40 fortunebusinessinsights.com 0.2% 71
41 nist.gov 0.2% 69
42 travelandleisure.com 0.2% 66
43 trip.com 0.2% 64
44 americanexpress.com 0.2% 64
45 prnewswire.com 0.2% 61
46 mordorintelligence.com 0.2% 61
47 cnbc.com 0.2% 61
48 medium.com 0.2% 59
49 healio.com 0.2% 59
50 cozymeal.com 0.2% 57

The race for the top

Where the leading sources sat against each other, week by week. Rank space makes every crossing an event.

Figure 1The race for the top of the index
The race for the top of the index#1#2#3#4#5#63 Aug10 Aug17 Aug24 Augyoutube.com: #1 → #2 youtube.com facebook.com: #2 → #3 facebook.com reddit.com: #5 → #4 reddit.com tripadvisor.com: #3 → #5 tripadvisor.com instagram.com: #4 → #6 instagram.com linkedin.com: #6 → #1 linkedin.com 5 places gained linkedin.com, #6 → #1
Rank within the top 6 sources, week by week. Only the biggest mover is coloured — the greys are the rest of the field.
Data table
Series3 Aug10 Aug17 Aug24 Aug
youtube.com1112
facebook.com2333
reddit.com5254
tripadvisor.com3625
instagram.com4466
linkedin.com6541

5 places gained — linkedin.com, #6 → #1 (24 Aug)

Methodology

  • What's counted: every citation/source URL returned by citation-capable AI models for United States-market projects across the rolling 4 ISO weeks, aggregated from every analysis run on BrandInsightAI. Citations deduplicate to one registrable domain per model response.
  • Quality gate: a domain must appear across ≥ 2 distinct projects to be named; shares are computed against ALL citations in scope, so the gate hides names, never distorts percentages.
  • Movers: week-over-week comparisons use the two most recent COMPLETE ISO weeks (2026-08-10 → 2026-08-17); the in-progress week is excluded because it refreshes hourly, and a domain must clear the citation floor in BOTH weeks — so a newly monitored category entering the dataset never shows up as a gainer.
  • Freshness: the snapshot behind this page recomputes every hour. All figures are measured, never estimated.