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The GEO Index · Mexico

The publishers and platforms AI models reach for when answering Mexico-market questions, ranked by citation share, with weekly movement.

Rolling 4 weeks: 6,535 citations · 1,776 model responses · every named domain seen across ≥ 2 independent projects

This week's movers

Citation-share change, week commencing 2026-09-28 vs 2026-10-05. Minimum 25 citations in both weeks and a 0.2pp move to qualify; domains newly added to monitoring don't count as movers.

Gaining

No qualifying gainers this week.

Declining
facebook.com 5.3% → 3.5% ▼ -1.9pp
youtube.com 4.8% → 3.0% ▼ -1.8pp
gob.mx 4.1% → 3.0% ▼ -1.2pp

Most-cited websites · Mexico

Top 50 domains by share of all citations in the rolling window. The trend column is the weekly share trajectory.

#DomainShareCitationsTrend
1 youtube.com 5.0% 328 All models · Mexico → youtube.com · w/c 21 Sept · 7.2%All models · Mexico → youtube.com · w/c 28 Sept · 4.8%All models · Mexico → youtube.com · w/c 5 Oct · 3.0%All models · Mexico → youtube.com · w/c 12 Oct · 3.9%
2 facebook.com 3.7% 241 All models · Mexico → facebook.com · w/c 21 Sept · 2.9%All models · Mexico → facebook.com · w/c 28 Sept · 5.3%All models · Mexico → facebook.com · w/c 5 Oct · 3.5%All models · Mexico → facebook.com · w/c 12 Oct · 3.3%
3 gob.mx 2.8% 183 All models · Mexico → gob.mx · w/c 21 Sept · 2.1%All models · Mexico → gob.mx · w/c 28 Sept · 4.1%All models · Mexico → gob.mx · w/c 5 Oct · 3.0%All models · Mexico → gob.mx · w/c 12 Oct · 2.4%
4 reddit.com 2.7% 179 All models · Mexico → reddit.com · w/c 21 Sept · 4.0%All models · Mexico → reddit.com · w/c 28 Sept · 1.5%All models · Mexico → reddit.com · w/c 5 Oct · 3.0%All models · Mexico → reddit.com · w/c 12 Oct · 2.3%
5 telcel.com 1.8% 120 All models · Mexico → telcel.com · w/c 5 Oct · 3.2%All models · Mexico → telcel.com · w/c 12 Oct · 4.7%
6 instagram.com 1.8% 118 All models · Mexico → instagram.com · w/c 21 Sept · 1.8%All models · Mexico → instagram.com · w/c 28 Sept · 2.3%All models · Mexico → instagram.com · w/c 5 Oct · 1.8%All models · Mexico → instagram.com · w/c 12 Oct · 1.3%
7 tiktok.com 1.8% 116 All models · Mexico → tiktok.com · w/c 21 Sept · 1.9%All models · Mexico → tiktok.com · w/c 28 Sept · 1.7%All models · Mexico → tiktok.com · w/c 5 Oct · 2.1%All models · Mexico → tiktok.com · w/c 12 Oct · 1.4%
8 org.mx 1.6% 106 All models · Mexico → org.mx · w/c 21 Sept · 0.3%All models · Mexico → org.mx · w/c 28 Sept · 0.8%All models · Mexico → org.mx · w/c 5 Oct · 2.6%All models · Mexico → org.mx · w/c 12 Oct · 3.2%
9 selectra.mx 1.2% 79 All models · Mexico → selectra.mx · w/c 5 Oct · 1.2%All models · Mexico → selectra.mx · w/c 12 Oct · 3.6%
10 mercadolibre.com.mx 1.2% 77 All models · Mexico → mercadolibre.com.mx · w/c 21 Sept · 2.1%All models · Mexico → mercadolibre.com.mx · w/c 28 Sept · 0.4%All models · Mexico → mercadolibre.com.mx · w/c 5 Oct · 1.2%All models · Mexico → mercadolibre.com.mx · w/c 12 Oct · 0.7%
11 movistar.com.mx 1.1% 75 All models · Mexico → movistar.com.mx · w/c 5 Oct · 2.7%All models · Mexico → movistar.com.mx · w/c 12 Oct · 2.5%
12 samsung.com 1.1% 71 All models · Mexico → samsung.com · w/c 21 Sept · 1.7%All models · Mexico → samsung.com · w/c 12 Oct · 1.9%
13 att.com.mx 1.0% 65 All models · Mexico → att.com.mx · w/c 5 Oct · 1.7%All models · Mexico → att.com.mx · w/c 12 Oct · 2.5%
14 xataka.com.mx 0.9% 60 All models · Mexico → xataka.com.mx · w/c 21 Sept · 0.2%All models · Mexico → xataka.com.mx · w/c 28 Sept · 0.1%All models · Mexico → xataka.com.mx · w/c 5 Oct · 0.8%All models · Mexico → xataka.com.mx · w/c 12 Oct · 2.5%
15 shopping.google.com 0.9% 57 All models · Mexico → shopping.google.com · w/c 21 Sept · 1.5%All models · Mexico → shopping.google.com · w/c 28 Sept · 0.1%All models · Mexico → shopping.google.com · w/c 5 Oct · 1.7%All models · Mexico → shopping.google.com · w/c 12 Oct · 0.3%
16 expansion.mx 0.8% 51
17 google.com 0.7% 48
18 coppel.com 0.7% 44
19 edu.mx 0.6% 40
20 comparaiso.mx 0.6% 37
21 eleconomista.com.mx 0.5% 35
22 infobae.com 0.5% 35
23 debate.com.mx 0.4% 28
24 eluniversal.com.mx 0.4% 26
25 internetencasa.mx 0.4% 25
26 informador.mx 0.4% 25
27 xataka.com 0.4% 23
28 support.google.com 0.3% 22
29 virginmobile.mx 0.3% 22
30 hyundai.com 0.3% 21
31 motorpasion.com.mx 0.3% 20
32 walmart.com.mx 0.3% 19
33 elpais.com 0.3% 18
34 elfinanciero.com.mx 0.3% 18
35 quora.com 0.3% 18
36 milenio.com 0.3% 18
37 kia.com 0.2% 16
38 att.com 0.2% 16
39 scribd.com 0.2% 14
40 roams.mx 0.2% 14
41 gq.com.mx 0.2% 14
42 telediario.mx 0.2% 14
43 toyota.es 0.2% 13
44 byd.com 0.2% 13
45 radioformula.com.mx 0.2% 12
46 as.com 0.2% 12
47 nperf.com 0.2% 11
48 elimparcial.com 0.2% 11
49 sciencedirect.com 0.2% 11
50 ford.mx 0.2% 10

The race for the top

Where the leading sources sat against each other, week by week. Rank space makes every crossing an event.

Figure 1The race for the top of the index
The race for the top of the index#1#2#3#4#5#621 Sept28 Sept5 Oct12 Octyoutube.com: #1 → #1 youtube.com facebook.com: #3 → #2 facebook.com gob.mx: #4 → #3 gob.mx reddit.com: #2 → #4 reddit.com instagram.com: #6 → #6 instagram.com tiktok.com: #5 → #5 tiktok.com 2 places lost reddit.com, #2 → #4
Rank within the top 6 sources, week by week. Only the biggest mover is coloured; the greys are the rest of the field.
Data table
Series21 Sept28 Sept5 Oct12 Oct
youtube.com1221
facebook.com3112
gob.mx4333
reddit.com2644
instagram.com6466
tiktok.com5555

2 places lost: reddit.com, #2 → #4 (12 Oct)

Methodology

  • What's counted: every citation/source URL returned by citation-capable AI models for Mexico-market projects across the rolling 4 ISO weeks, aggregated from every analysis run on BrandInsightAI. Citations deduplicate to one registrable domain per model response.
  • Quality gate: a domain must appear across ≥ 2 distinct projects to be named; shares are computed against ALL citations in scope, so the gate hides names, never distorts percentages.
  • Movers: week-over-week comparisons use the two most recent COMPLETE ISO weeks (2026-09-28 → 2026-10-05); the in-progress week is excluded because it refreshes hourly, and a domain must clear the citation floor in BOTH weeks, so a newly monitored category entering the dataset never shows up as a gainer.
  • Freshness: the snapshot behind this page recomputes every hour. All figures are measured, never estimated.

Where next

This board answers "which websites does AI cite?". These answer the questions that come next — which brands it recommends, which sources each model prefers, and how any of it is counted.