How AI wants private healthcare
Private Healthcare is decided on attraction: Cleveland Clinic London indexes 136 there against Phobia at 16, a 120-point spread. Cleveland Clinic London holds the strongest overall profile at 126 — complete desire. But the brand assistants name most often is Bupa, not the category's market leader: being desired and being named are not the same measurement. Across these 24 brands, attachment tracks being named most closely (rank correlation 0.50).
24 brands · 60 AI answers · 365 dimension scores · measured, never estimated
Private Healthcareupset
| # | Brand | Attraction | Affinity | Attachment | Desire shape | Named in |
|---|---|---|---|---|---|---|
| 1 | Cleveland Clinic London | 136 | 124 | 117 | Complete desire | 0% |
| 2 | GenesisCare | 134 | 117 | 117 | Complete desire | 0% |
| 3 | The London Clinic | 129 | 124 | 111 | Complete desire | 0% |
| 4 | Royal Marsden Private Care | 126 | 121 | 114 | Complete desire | 0% |
| 5 | Nuffield Health | 115 | 124 | 117 | Complete desire | 12% |
| 6 | Bupa | 116 | 117 | 116 | Complete desire | 22% |
| 7 | HCA International | 123 | 114 | 111 | Complete desire | 0% |
| 8 | King Edward VII's Hospital | 121 | 121 | 108 | Complete desire | 2% |
| 9 | Circle Health Group | 115 | 114 | 117 | Complete desire | 12% |
| 10 | HCA Healthcare | 119 | 114 | 112 | Complete desire | 12% |
| 11 | Spire Healthcare | 111 | 116 | 116 | Complete desire | 18% |
| 12 | Barts Health Private Care | 111 | 107 | 105 | Complete desire | 0% |
| 13 | RAMSAY HEALTH CARE | 103 | 107 | 111 | Habit, not love | 7% |
| 14 | Practice Plus Group | 98 | 99 | 114 | Habit, not love | 7% |
| 15 | BMI Healthcare | 93 | 99 | 101 | Habit, not love | 0% |
| 16 | Centric Health | 95 | 96 | 101 | Habit, not love | 0% |
| 17 | Benenden Hospital | 87 | 99 | 101 | Habit, not love | 2% |
| 18 | New Victoria Hospital | 93 | 99 | 98 | Quietly trusted | 2% |
| 19 | One Healthcare | 90 | 96 | 101 | Habit, not love | 0% |
| 20 | Aspen Healthcare | 90 | 96 | 98 | Habit, not love | 0% |
| 21 | Phryné Private Hospital | 70 | 71 | 76 | Fading | 0% |
| 22 | Priorswood | 54 | 55 | 60 | Fading | 0% |
| 23 | Stookey | 54 | 55 | 60 | Fading | 0% |
| 24 | Phobia | 16 | 17 | 16 | Fading | 0% |
Indexed against the private healthcare average of 24 brands (100 = the category), measured across 60 AI answers in the latest weekly run.
Driver by driver
Where the category actually separates. A wide spread means assistants describe these brands very differently on that driver; a narrow one means it is table stakes.
Attraction
The widest field of the three: this is where the category separates.
Affinity
Real separation, but not the category’s defining contest.
Attachment
The tightest of the three: most brands land close together here.
The shapes AI leaves these brands in
Three indices make a profile, and profiles fall into recognisable shapes. A brand that is magnetic but unbought has a different problem from a habit nobody loves — and a different thing to build next.
What assistants actually talk about
The sixteen dimensions underneath the drivers, scored 0–10 on how the answers describe each brand. Spread is the distance between the strongest and weakest brand: the widest are where a brand can still separate itself, the narrowest are the price of entry.
Where brands separate
| Dimension | Driver | Category avg | Strongest | Spread |
|---|---|---|---|---|
| Reliability & Consistency | Attachment | 7.1 | Cleveland Clinic London 9.0 | 8.0 |
| Differentiation vs Sameness | Attraction | 6.0 | GenesisCare 8.5 | 7.5 |
| Heritage & Authority | Affinity | 6.5 | King Edward VII's Hospital 8.5 | 7.5 |
| Innovation & Technology | Attraction | 6.3 | Cleveland Clinic London 8.5 | 7.5 |
| Leadership & Momentum | Attraction | 6.2 | Cleveland Clinic London 8.5 | 7.5 |
Where everyone reads alike
| Dimension | Driver | Category avg | Strongest | Spread |
|---|---|---|---|---|
| Delivery & Fulfilment | Attachment | 7.0 | Bupa 7.0 | 0.0 |
| Sustainability & Ethics | Affinity | 5.4 | Cleveland Clinic London 7.0 | 6.0 |
| Lifestyle Fit & Identity | Affinity | 5.2 | Cleveland Clinic London 7.0 | 6.0 |
| Value & Pricing | Attachment | 5.8 | Practice Plus Group 7.7 | 6.7 |
| Style & Aesthetic | Attraction | 5.7 | Cleveland Clinic London 8.0 | 7.0 |
Does desire track being recommended?
Rank correlation between a brand's driver index and the share of answers naming it, across the 24 indexed brands in this category. A relationship inside one run's answers — descriptive, never causal, and easily moved by a single brand at this sample size.
Method & limitations
Every week, each category runs a fixed set of unbranded consumer prompts against ChatGPT, Claude and Gemini. A separate model reads the answers and scores every brand named in them across 16 perception dimensions, 0–10. Those dimensions are grouped into the three Drivers of Desire from the Havas Science of Desire framework, and each brand's driver score is indexed against the average of every scored brand in its category — 100 is the category, 115 is fifteen per cent above it.
This measures how AI assistants describe brands in their answers. It is not a survey of people, and it is not an endorsement: the scores are a reading of machine-generated text at the time of the run, and relationships between drivers and how often a brand is named are correlational. A brand needs at least six scored dimensions in a run to be indexed, and a category needs at least four such brands to get a board. See the full methodology.
Other categories
Where next
This edition measures what AI wants from these brands. These answer what comes next — which brands AI names, which websites feed those answers, and how any of it is counted.