Finance · refreshed weekly
Pensions is quiet this week
Fewer than 4 pensions brands were scored on enough dimensions in the latest run to index, so there is no board this week. Nothing is estimated in the meantime.
The Pensions Category Report still carries the brands the models recommend and the sources they trust.
Categories with a board this week
← The whole indexBed-in-a-Box MattressesBetting & GamingBroadbandBudget GymsBudget HotelsBudgeting & Bookkeeping AppsBusiness BankingCar InsuranceChampagne & CognacChocolateCloud Storage & Web HostingConsumer Electronics & AppliancesConveyancing, Wills & ProbateCredit CardsDental CareDermatological SkincareDigital Current AccountsDiscount StoresElectric CarsEnergy SuppliersFashion & ClothingFashion & Leather GoodsFitted KitchensFood DeliveryFood-to-Go & BakeriesFragrance & BeautyFuel & EV ChargingFurniture & HomewareHaircareHealth InsuranceHome InsuranceHousehold Cleaning ProductsInvestment PlatformsJob BoardsLaptopsLife InsuranceLong-Haul AirlinesLuxury SUVs & 4x4sMarketplaces & ResaleMobile NetworksMortgagesOnline LearningOpticians & EyecarePackage Holidays, Cruises & ToursPain ReliefParcel DeliveryPayments & BNPLPet CarePet InsurancePrice Comparison SitesPrivate HealthcareProductivity AppsProperty Portals & AgentsRunning ShoesSecurity Software & VPNsSmartphonesSoft DrinksStreaming ServicesSupermarketsUniversitiesWatches & Jewellery
Where next
While this edition is quiet, these carry the same measure for every other category.
Live leaderboards
The Category Index
The board behind the story — every category ranked: brand visibility, citation share and how often a read page actually gets cited.
Refreshed weekly
Data story
The Category Report
How AI shops for Britain: the brands ChatGPT, Claude and Gemini actually recommend across 20 consumer categories, told as an animated story.
Refreshed weekly
Live leaderboard
The GEO Index
The websites AI search cites most — every model aggregated, with weekly movers and per-model and per-market editions.
Updated hourly
Explorer
The AI Source Index
Dig into which sources each model trusts, filterable by market — compiled into a quarterly report you can download as PowerPoint or PDF.
Updated hourly
Journal
Analysis & articles
The data journalism series — weekly citation movers, model vs model, what gets cited and why. Every edition reviewed before it publishes.
New articles weekly
Reference
Methodology
How every number is measured: real AI answers, counted not estimated, with sample sizes and limitations stated on every page.
The rules behind it all
Start here
Insights overview
The whole picture in one page: every live board, every data story and every published analysis, with what each one answers.
The map of everything