Legal Services,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about legal services — and record exactly which brands they put forward. Right now, Citizens Advice owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Citizens Advice is the default answer.
Named in 10% of legal services answers, typically in position 1.0. Co-op Legal Services follows at 8%, Kings Court Trust at 2%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Citizens Advice | 10% | 1.0 | 36% | 31% |
| 2 | Co-op Legal Services | 8% | 1.2 | 0% | — |
| 3 | Kings Court Trust | 2% | 1.0 | 7% | 100% |
| 4 | QualitySolicitors | 2% | 1.0 | 14% | 50% |
| 5 | Clarke Willmott | 0% | — | 7% | — |
| 6 | Farrer & Co | 0% | — | 7% | 0% |
| 7 | Your brand | 0% | — | 29% | 0% |
The referees of legal services.
The independent sources AI models cite when answering legal services questions — the places a brand needs to be seen, reviewed and ranked.
Citizens Advice converts reads into citations. Your brand doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Citizens Advice converts 31% of reads; Your brand just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Citizens Advice | 10% | 1.0 | 36% | 31% |
| 2 | Co-op Legal Services | 8% | 1.2 | 0% | — |
| 3 | Kings Court Trust | 2% | 1.0 | 7% | 100% |
| 4 | QualitySolicitors | 2% | 1.0 | 14% | 50% |
| 5 | Clarke Willmott | 0% | — | 7% | — |
| 6 | Farrer & Co | 0% | — | 7% | 0% |
| 7 | Your brand | 0% | — | 29% | 0% |
The models do not agree on who leads.
Ask about legal services and the brand you are shown depends on the assistant: Claude → Citizens Advice, Gemini → Co-op Legal Services, ChatGPT → Citizens Advice. Their top-five lists share just 50% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Citizens Advice | 5% | 5% | 20% | 15pp |
| Co-op Legal Services | 5% | 10% | 10% | 5pp |
| Kings Court Trust | 0% | 0% | 5% | 5pp |
| QualitySolicitors | 0% | 0% | 5% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:31:12 GMT.