Business Software,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about business software — and record exactly which brands they put forward. Right now, Apple Notes owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Apple Notes is the default answer.
Named in 58% of business software answers, typically in position 2.1. Google Keep follows at 53%, Notion at 37%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Apple Notes | 58% | 2.1 | 17% | 21% |
| 2 | Google Keep | 53% | 3.1 | 22% | 21% |
| 3 | Notion | 37% | 3.8 | 5% | 20% |
| 4 | Microsoft OneNote | 27% | 4.0 | 22% | 21% |
| 5 | Todoist | 23% | 1.8 | 5% | 25% |
| 6 | Google Calendar | 23% | 2.7 | 0% | — |
| 7 | Obsidian | 23% | 3.1 | 7% | 23% |
| 8 | TickTick | 17% | 2.2 | 5% | 25% |
| 9 | Evernote | 17% | 4.3 | 2% | 0% |
| 10 | Streak | 13% | 1.8 | 0% | — |
| 11 | Asana | 8% | 6.0 | 5% | 22% |
| 12 | ClickUp | 8% | 7.4 | 5% | 40% |
| 13 | Trello | 7% | 4.8 | 0% | — |
| 14 | Logseq | 5% | 4.7 | 0% | — |
| 15 | HubSpot | 3% | 2.0 | 0% | — |
The referees of business software.
The independent sources AI models cite when answering business software questions — the places a brand needs to be seen, reviewed and ranked.
ClickUp converts reads into citations. Evernote doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? ClickUp converts 40% of reads; Evernote just 0%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Apple Notes | 58% | 2.1 | 17% | 21% |
| 2 | Google Keep | 53% | 3.1 | 22% | 21% |
| 3 | Notion | 37% | 3.8 | 5% | 20% |
| 4 | Microsoft OneNote | 27% | 4.0 | 22% | 21% |
| 5 | Todoist | 23% | 1.8 | 5% | 25% |
| 6 | Google Calendar | 23% | 2.7 | 0% | — |
| 7 | Obsidian | 23% | 3.1 | 7% | 23% |
| 8 | TickTick | 17% | 2.2 | 5% | 25% |
| 9 | Evernote | 17% | 4.3 | 2% | 0% |
| 10 | Streak | 13% | 1.8 | 0% | — |
| 11 | Asana | 8% | 6.0 | 5% | 22% |
| 12 | ClickUp | 8% | 7.4 | 5% | 40% |
| 13 | Trello | 7% | 4.8 | 0% | — |
| 14 | Logseq | 5% | 4.7 | 0% | — |
| 15 | HubSpot | 3% | 2.0 | 0% | — |
All three models agree: Apple Notes.
A rare consensus — every model puts Apple Notes first, and their top-five lists overlap 43%. Winning here means winning everywhere at once.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Google Calendar | 15% | 15% | 40% | 25pp |
| TickTick | 5% | 30% | 15% | 25pp |
| Apple Notes | 50% | 55% | 70% | 20pp |
| Google Keep | 45% | 50% | 65% | 20pp |
| Microsoft OneNote | 30% | 15% | 35% | 20pp |
| Todoist | 15% | 25% | 30% | 15pp |
| Asana | 10% | 0% | 15% | 15pp |
| Trello | 5% | 0% | 15% | 15pp |
| Notion | 40% | 30% | 40% | 10pp |
| Roam Research | 10% | 0% | 0% | 10pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:41:23 GMT.