BrandInsightAI Insights
Technology · a live data story

Cloud & Web Hosting,
according to AI

Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about cloud & web hosting — and record exactly which brands they put forward. Right now, Google Drive owns the conversation.

0 AI answers this run · 0 brands named · measured, never estimated

The podium

Google Drive is the default answer.

Named in 58% of cloud & web hosting answers, typically in position 2.2. Microsoft OneDrive follows at 52%, Apple iCloud at 50%.

Microsoft OneDrive
52% of answers
Google Drive
58% of answers
Apple iCloud
50% of answers
The full board

Every brand AI names, ranked.

Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.

#BrandVisibilityAvg. positionCitation shareRead→cited
1Google Drive 58% 2.2 33% 26%
2Microsoft OneDrive 52% 2.6 12% 19%
3Apple iCloud 50% 2.7 24% 26%
4Sync.com 42% 3.3 2% 33%
5Dropbox 38% 3.6 4% 12%
6pCloud 15% 4.1 2% 14%
7Backblaze 13% 4.3 4% 18%
8Idrive 12% 5.3 0%
9Namecheap 10% 2.5 0%
10Hostinger 8% 1.4 6% 33%
11Bluehost 8% 2.6 2% 33%
12SiteGround 8% 3.8 0%
13Mega 8% 4.2 4%
14GoDaddy 7% 3.3 0% 0%
15AWS 5% 2.7 0%
Who AI trusts here

The referees of cloud & web hosting.

The independent sources AI models cite when answering cloud & web hosting questions — the places a brand needs to be seen, reviewed and ranked.

cloudflare.com 7 cites
allcloudhub.com 6 cites
reddit.com 5 cites
youtube.com 5 cites
github.com 4 cites
ncsc.gov.uk 4 cites
techradar.com 4 cites
cloudwards.net 3 cites
medium.com 3 cites
northflank.com 3 cites
Read is not cited

Sync.com converts reads into citations. Dropbox doesn't.

When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Sync.com converts 33% of reads; Dropbox just 12%. That gap is a content problem, not a visibility problem.

Sync.com · read 3×33%
Hostinger · read 6×33%
Bluehost · read 3×33%
Google Drive · read 27×26%
Apple iCloud · read 31×26%
Microsoft OneDrive · read 27×19%
Backblaze · read 11×18%
pCloud · read 7×14%
Dropbox · read 17×12%
Full data table
#BrandVisibilityAvg. positionCitation shareRead→cited
1Google Drive58%2.233%26%
2Microsoft OneDrive52%2.612%19%
3Apple iCloud50%2.724%26%
4Sync.com42%3.32%33%
5Dropbox38%3.64%12%
6pCloud15%4.12%14%
7Backblaze13%4.34%18%
8Idrive12%5.30%
9Namecheap10%2.50%
10Hostinger8%1.46%33%
11Bluehost8%2.62%33%
12SiteGround8%3.80%
13Mega8%4.24%
14GoDaddy7%3.30%0%
15AWS5%2.70%
Which AI you ask

All three models agree: Google Drive.

A rare consensus — every model puts Google Drive first, and their top-five lists overlap 100%. Winning here means winning everywhere at once.

Claude recommends
Google Drive
named in 45% of its answers
Gemini recommends
Google Drive
named in 70% of its answers
ChatGPT recommends
Google Drive
named in 60% of its answers

Brands whose visibility swings most between models — the bar per model, widest gap on the right.

Sync.com 40pp
Microsoft OneDrive 30pp
Google Drive 25pp
Apple iCloud 25pp
Idrive 20pp
Mega 20pp
Dropbox 15pp
Bluehost 15pp
ClaudeGeminiChatGPT
The data behind this chart
BrandClaudeGeminiChatGPTSpread
Sync.com35%65%25%40pp
Microsoft OneDrive35%65%55%30pp
Google Drive45%70%60%25pp
Apple iCloud35%60%55%25pp
Idrive15%20%0%20pp
Mega5%20%0%20pp
Dropbox30%40%45%15pp
Bluehost15%10%0%15pp
Namecheap15%15%0%15pp
SiteGround15%10%0%15pp
Keep exploring

Nineteen more categories.

Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:43:22 GMT.

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