Estate Agents,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about estate agents — and record exactly which brands they put forward. Right now, Zoopla owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Zoopla is the default answer.
Named in 28% of estate agents answers, typically in position 1.7. Rightmove follows at 27%, OnTheMarket at 17%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Zoopla | 28% | 1.7 | 52% | 53% |
| 2 | Rightmove | 27% | 1.3 | 0% | — |
| 3 | OnTheMarket | 17% | 2.6 | 14% | 33% |
| 4 | OpenRent | 3% | 2.0 | 0% | 0% |
| 5 | Strike | 2% | 3.0 | 0% | — |
| 6 | PrimeLocation | 2% | 4.0 | 0% | — |
| 7 | Hamptons | 0% | — | 3% | 100% |
| 8 | Martin & Co | 0% | — | 3% | — |
| 9 | Savills | 0% | — | 0% | 0% |
| 10 | Your brand | 0% | — | 24% | 31% |
| 11 | Your Move | 0% | — | 3% | — |
The referees of estate agents.
The independent sources AI models cite when answering estate agents questions — the places a brand needs to be seen, reviewed and ranked.
Zoopla converts reads into citations. Your brand doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Zoopla converts 53% of reads; Your brand just 31%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Zoopla | 28% | 1.7 | 52% | 53% |
| 2 | Rightmove | 27% | 1.3 | 0% | — |
| 3 | OnTheMarket | 17% | 2.6 | 14% | 33% |
| 4 | OpenRent | 3% | 2.0 | 0% | 0% |
| 5 | Strike | 2% | 3.0 | 0% | — |
| 6 | PrimeLocation | 2% | 4.0 | 0% | — |
| 7 | Hamptons | 0% | — | 3% | 100% |
| 8 | Martin & Co | 0% | — | 3% | — |
| 9 | Savills | 0% | — | 0% | 0% |
| 10 | Your brand | 0% | — | 24% | 31% |
| 11 | Your Move | 0% | — | 3% | — |
The models do not agree on who leads.
Ask about estate agents and the brand you are shown depends on the assistant: Claude → Zoopla, Gemini → Rightmove, ChatGPT → Zoopla. Their top-five lists share just 60% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Zoopla | 20% | 40% | 25% | 20pp |
| Rightmove | 20% | 40% | 20% | 20pp |
| OnTheMarket | 5% | 25% | 20% | 20pp |
| Strike | 0% | 5% | 0% | 5pp |
| OpenRent | 0% | 5% | 5% | 5pp |
| PrimeLocation | 0% | 5% | 0% | 5pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:33:06 GMT.