Accounting Software,
according to AI
Every week we ask ChatGPT, Claude and Gemini the questions real UK consumers ask about accounting software — and record exactly which brands they put forward. Right now, Emma owns the conversation.
0 AI answers this run · 0 brands named · measured, never estimated
Emma is the default answer.
Named in 27% of accounting software answers, typically in position 2.1. Xero follows at 23%, QuickBooks at 22%.
Every brand AI names, ranked.
Visibility is the share of answers naming the brand; citation share is its slice of all brand-owned pages cited; read→cited is how often its pages convert a read into a citation.
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Emma | 27% | 2.1 | 23% | 32% |
| 2 | Xero | 23% | 2.0 | 0% | — |
| 3 | QuickBooks | 22% | 2.3 | 13% | 17% |
| 4 | QuickBooks Self-Employed | 22% | 2.3 | 0% | — |
| 5 | Snoop | 22% | 2.3 | 15% | 71% |
| 6 | YNAB | 22% | 2.6 | 8% | 33% |
| 7 | Monzo | 18% | 2.2 | 10% | 12% |
| 8 | FreeAgent | 18% | 2.7 | 3% | 33% |
| 9 | Starling Bank | 15% | 3.9 | 5% | 29% |
| 10 | Sage | 13% | 4.1 | 3% | 11% |
| 11 | Monarch Money | 7% | 1.5 | 0% | 0% |
| 12 | Receipt Bank | 7% | 4.5 | 0% | — |
| 13 | Money Dashboard | 5% | 3.3 | 0% | — |
| 14 | GoSimpleTax | 5% | 3.7 | 0% | — |
| 15 | Revolut | 3% | 2.0 | 0% | 0% |
The referees of accounting software.
The independent sources AI models cite when answering accounting software questions — the places a brand needs to be seen, reviewed and ranked.
Snoop converts reads into citations. Sage doesn't.
When Claude or ChatGPT opens a brand's own pages while answering, does the page make the cited-sources list? Snoop converts 71% of reads; Sage just 11%. That gap is a content problem, not a visibility problem.
Full data table
| # | Brand | Visibility | Avg. position | Citation share | Read→cited |
|---|---|---|---|---|---|
| 1 | Emma | 27% | 2.1 | 23% | 32% |
| 2 | Xero | 23% | 2.0 | 0% | — |
| 3 | QuickBooks | 22% | 2.3 | 13% | 17% |
| 4 | QuickBooks Self-Employed | 22% | 2.3 | 0% | — |
| 5 | Snoop | 22% | 2.3 | 15% | 71% |
| 6 | YNAB | 22% | 2.6 | 8% | 33% |
| 7 | Monzo | 18% | 2.2 | 10% | 12% |
| 8 | FreeAgent | 18% | 2.7 | 3% | 33% |
| 9 | Starling Bank | 15% | 3.9 | 5% | 29% |
| 10 | Sage | 13% | 4.1 | 3% | 11% |
| 11 | Monarch Money | 7% | 1.5 | 0% | 0% |
| 12 | Receipt Bank | 7% | 4.5 | 0% | — |
| 13 | Money Dashboard | 5% | 3.3 | 0% | — |
| 14 | GoSimpleTax | 5% | 3.7 | 0% | — |
| 15 | Revolut | 3% | 2.0 | 0% | 0% |
Three models. Three different answers.
Ask about accounting software and the brand you are shown depends on the assistant: Claude → YNAB, Gemini → Xero, ChatGPT → Emma. Their top-five lists share just 25% of names.
Brands whose visibility swings most between models — the bar per model, widest gap on the right.
The data behind this chart
| Brand | Claude | Gemini | ChatGPT | Spread |
|---|---|---|---|---|
| Xero | 15% | 40% | 15% | 25pp |
| Monzo | 5% | 30% | 20% | 25pp |
| Monarch Money | 20% | 0% | 0% | 20pp |
| Emma | 15% | 35% | 30% | 20pp |
| QuickBooks Self-Employed | 15% | 35% | 15% | 20pp |
| QuickBooks | 15% | 35% | 15% | 20pp |
| Snoop | 10% | 30% | 25% | 20pp |
| FreeAgent | 10% | 30% | 15% | 20pp |
| Receipt Bank | 0% | 20% | 0% | 20pp |
| Sage | 15% | 20% | 5% | 15pp |
Nineteen more categories.
Method: 20 unbranded consumer prompts per category, spread across the buying journey, run weekly against ChatGPT, Claude and Gemini. Read→cited uses Claude and ChatGPT only (Gemini does not separate the two). Correlational observations of model behaviour at the time of the run. Data from the run completed Tue, 01 Sep 2026 13:39:37 GMT.