70,237
citations this week
15,601
model responses
+0.8pp
biggest gain, gov.uk
-0.4pp
biggest fall, nespresso.com

Gaining ground

The week's gainers: gov.uk +0.8pp (0.4% → 1.2%); gov.co +0.6pp (0.3% → 0.8%); instagram.com +0.2pp (1.1% → 1.3%, driven by Google AIO).

Figure 1Citation share, week over week
Citation share, week over week○ w/c 7 Sept ● w/c 14 Sept gov.uk: 0.4% → 1.2% gov.uk 0.4% → 1.2% gov.co: 0.3% → 0.8% gov.co 0.3% → 0.8% instagram.com: 1.1% → 1.3% instagram.com 1.1% → 1.3% nespresso.com: 0.4% → 0.1% nespresso.com 0.4% → 0.1% wise.com: 0.3% → 0% wise.com 0.3% → 0% youtube.com: 3.4% → 3.1% youtube.com 3.4% → 3.1% boots.com: 0.2% → 0.1% boots.com 0.2% → 0.1%
Share of all AI citations, w/c 7 Sept vs w/c 14 Sept. Rising rows gained share.
Data table
Seriesw/c 7 Septw/c 14 SeptChange
gov.uk0.4%1.2%+0.8pp
gov.co0.3%0.8%+0.5pp
instagram.com1.1%1.3%+0.2pp
nespresso.com0.4%0.1%-0.3pp
wise.com0.3%0%-0.3pp
youtube.com3.4%3.1%-0.3pp
boots.com0.2%0.1%-0.1pp

Losing ground

The week's decliners: nespresso.com -0.4pp (0.4% → 0.1%); wise.com -0.3pp (0.3% → 0.0%); youtube.com -0.2pp (3.4% → 3.1%, driven by Google AIO); boots.com -0.2pp (0.2% → 0.1%, driven by ChatGPT); bbcgoodfood.com -0.2pp (0.2% → 0.0%); theguardian.com -0.2pp (0.3% → 0.2%, driven by Grok).

Figure 2Week-over-week share change
Week-over-week share change gov.uk: +0.8pp gov.uk +0.8pp gov.co: +0.6pp gov.co +0.6pp instagram.com: +0.2pp instagram.com +0.2pp youtube.com: -0.2pp youtube.com -0.2pp boots.com: -0.2pp boots.com -0.2pp bbcgoodfood.com: -0.2pp bbcgoodfood.com -0.2pp theguardian.com: -0.2pp theguardian.com -0.2pp wise.com: -0.3pp wise.com -0.3pp nespresso.com: -0.4pp nespresso.com -0.4pp
Percentage-point change in citation share. Green gained, red lost.
Data table
SeriesΔ share
gov.uk+0.8pp
gov.co+0.6pp
instagram.com+0.2pp
youtube.com-0.2pp
boots.com-0.2pp
bbcgoodfood.com-0.2pp
theguardian.com-0.2pp
wise.com-0.3pp
nespresso.com-0.4pp
Figure 3This week's movers, all of them
This week's movers, all of them 9 items · dot area = volume-0.9pp-0.5pp0pp+0.5pp+0.9ppnespresso.com: -0.4pp wise.com: -0.3pp youtube.com: -0.2pp boots.com: -0.2pp bbcgoodfood.com: -0.2pp theguardian.com: -0.2pp instagram.com: +0.2pp gov.co: +0.6pp gov.uk: +0.8pp nespresso.com -0.4pp gov.uk +0.8pp
Each dot is one domain; horizontal position is its exact share change, w/c 7 Sept → w/c 14 Sept. Dot area is citation volume; the vertical spread is layout only.
Data table
SeriesValue
gov.uk+0.8pp
gov.co+0.6pp
instagram.com+0.2pp
nespresso.com-0.4pp
wise.com-0.3pp
youtube.com-0.2pp
boots.com-0.2pp
bbcgoodfood.com-0.2pp
theguardian.com-0.2pp
Figure 4Top-50 sources retained this week
Top-50 sources retained this weekClaude: 10 of 50 Claude Grok: 13 of 50 Grok Google AIO: 20 of 50 Google AIO Gemini: 21 of 50 Gemini Google AI Mode: 21 of 50 Google AI Mode ChatGPT: 22 of 50 ChatGPT
One brick per domain in each model’s top 50. Solid bricks stayed from last week; hollow ones churned out.
Data table
SeriesRetained of 50
Claude20%
Grok26%
Google AIO40%
Gemini42%
Google AI Mode42%
ChatGPT44%

Method & limitations

  • Shares are of all citations captured by the platform that week (70,237 citations, 15,601 responses), a large, continuously refreshed sample, not a census of AI answers.
  • Only domains cited across at least 2 independent projects AND clearing 25 citations in both weeks qualify, a domain appearing from zero reflects new monitoring coverage, not a genuine move, and is excluded. Movement of ±0.2pp or less is treated as noise.
  • Week-over-week movement is descriptive, not causal, a spike can reflect model behaviour, news cycles, or the mix of questions asked.

How every figure on this page is counted, floored and reviewed: our methodology.

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