80,661
Total citations captured
16,083
Model responses analysed
2.1pp
google.com share gain
98%
Grok source turnover

google.com leads weekly citation gainers

The domain google.com gained 2.1pp of AI citation share week over week, moving from 0.6% to 2.7%. This movement was driven by Google AI Mode.

Other notable gainers included reddit.com, which rose by 1.7pp from 1% to 2.7%. facebook.com also climbed 0.8pp, moving from 1.1% to 2% with support from Google AIO.

Figure 1Citation share, week over week
Citation share, week over week○ w/c 17 Aug ● w/c 24 Aug google.com: 0.6% → 2.7% google.com 0.6% → 2.7% reddit.com: 1% → 2.7% reddit.com 1% → 2.7% facebook.com: 1.1% → 2% facebook.com 1.1% → 2% youtube.com: 2% → 2.5% youtube.com 2% → 2.5% theguardian.com: 0.1% → 0.3% theguardian.com 0.1% → 0.3% nih.gov: 0.1% → 0.3% nih.gov 0.1% → 0.3% booking.com: 0.5% → 0.2% booking.com 0.5% → 0.2% linkedin.com: 0.4% → 0.1% linkedin.com 0.4% → 0.1% mercadolibre.com.mx: 0.4% → 0% mercadolibre.com.mx 0.4% → 0% gov.co: 0.5% → 0.1% gov.co 0.5% → 0.1%
Share of all AI citations, w/c 17 Aug vs w/c 24 Aug. Rising rows gained share.
Data table
Seriesw/c 17 Augw/c 24 AugChange
google.com0.6%2.7%+2.1pp
reddit.com1%2.7%+1.7pp
facebook.com1.1%2%+0.9pp
youtube.com2%2.5%+0.5pp
theguardian.com0.1%0.3%+0.2pp
nih.gov0.1%0.3%+0.2pp
booking.com0.5%0.2%-0.3pp
linkedin.com0.4%0.1%-0.3pp
mercadolibre.com.mx0.4%0%-0.4pp
gov.co0.5%0.1%-0.4pp

booking.com leads weekly citation losers

On the downward side, booking.com lost 0.3pp of AI citation share week over week, dropping from 0.5% to 0.2% with Google AIO listed as the driver model.

Additional downward movement was observed for linkedin.com, falling 0.3pp from 0.4% to 0.1% driven by Perplexity.

Figure 2Week-over-week share change
Week-over-week share change google.com: +2.1pp google.com +2.1pp reddit.com: +1.7pp reddit.com +1.7pp facebook.com: +0.8pp facebook.com +0.8pp youtube.com: +0.5pp youtube.com +0.5pp theguardian.com: +0.2pp theguardian.com +0.2pp nih.gov: +0.2pp nih.gov +0.2pp tiktok.com: +0.2pp tiktok.com +0.2pp mercadolibre.com.ar: +0.2pp mercadolibre.com.ar +0.2pp booking.com: -0.3pp booking.com -0.3pp linkedin.com: -0.3pp linkedin.com -0.3pp mercadolibre.com.mx: -0.3pp mercadolibre.com.mx -0.3pp gov.co: -0.3pp gov.co -0.3pp
Percentage-point change in citation share. Green gained, red lost.
Data table
SeriesΔ share
google.com+2.1pp
reddit.com+1.7pp
facebook.com+0.8pp
youtube.com+0.5pp
theguardian.com+0.2pp
nih.gov+0.2pp
tiktok.com+0.2pp
mercadolibre.com.ar+0.2pp
booking.com-0.3pp
linkedin.com-0.3pp
mercadolibre.com.mx-0.3pp
gov.co-0.3pp

Grok displays extreme source volatility

Grok refreshed 98% of its top-50 sources this week, representing the fastest-moving source list of any model in the dataset. Its overlap percentage stood at just 2%.

By contrast, Gemini and ChatGPT recorded the highest stability with an overlap percentage of 24% and a turnover percentage of 76%.

Figure 3Top-50 sources retained this week
Top-50 sources retained this weekGrok: 1 of 50 Grok Claude: 4 of 50 Claude Perplexity: 6 of 50 Perplexity Google AIO: 8 of 50 Google AIO Google AI Mode: 8 of 50 Google AI Mode Gemini: 12 of 50 Gemini ChatGPT: 12 of 50 ChatGPT
One brick per domain in each model’s top 50. Solid bricks stayed from last week; hollow ones churned out.
Data table
SeriesRetained of 50
Grok2%
Claude8%
Perplexity12%
Google AIO16%
Google AI Mode16%
Gemini24%
ChatGPT24%
Figure 4This week's movers, all of them
This week's movers, all of them 12 items · dot area = volume-2.4pp-1.2pp0pp+1.2pp+2.4ppbooking.com: -0.3pp linkedin.com: -0.3pp mercadolibre.com.mx: -0.3pp gov.co: -0.3pp theguardian.com: +0.2pp nih.gov: +0.2pp tiktok.com: +0.2pp mercadolibre.com.ar: +0.2pp youtube.com: +0.5pp facebook.com: +0.8pp reddit.com: +1.7pp google.com: +2.1pp booking.com -0.3pp google.com +2.1pp
Each dot is one domain; horizontal position is its exact share change, w/c 17 Aug → w/c 24 Aug. Dot area is citation volume; the vertical spread is layout only.
Data table
SeriesValue
google.com+2.1pp
reddit.com+1.7pp
facebook.com+0.8pp
youtube.com+0.5pp
theguardian.com+0.2pp
nih.gov+0.2pp
tiktok.com+0.2pp
mercadolibre.com.ar+0.2pp
booking.com-0.3pp
linkedin.com-0.3pp
mercadolibre.com.mx-0.3pp
gov.co-0.3pp

Method & limitations

  • Figures reflect observed citations within the BrandInsightAI macro dataset only.
  • Model behavior and citation shares can fluctuate based on query sets and retrieval updates.

How every figure on this page is counted, floored and reviewed: our methodology.