50,952
Gemini citations
12,478
ChatGPT citations
1.1pp
widest gap — whatcar.com
1
shared top-10 sources

Where they diverge

The biggest gaps this month: whatcar.com (Gemini 0.0% vs ChatGPT 1.1%); youtube.com (Gemini 1.1% vs ChatGPT 0.1%); mercedes-benz.com (Gemini 0.0% vs ChatGPT 0.9%); gob.pe (Gemini 0.1% vs ChatGPT 0.9%); which.co.uk (Gemini 0.2% vs ChatGPT 0.9%).

Figure 1Share gap: Gemini minus ChatGPT
Share gap: Gemini minus ChatGPT whatcar.com: -1.1pp whatcar.com -1.1pp youtube.com: +1pp youtube.com +1pp mercedes-benz.com: -0.9pp mercedes-benz.com -0.9pp gob.pe: -0.8pp gob.pe -0.8pp which.co.uk: -0.7pp which.co.uk -0.7pp kia.com: -0.7pp kia.com -0.7pp fda.gov: -0.7pp fda.gov -0.7pp emirates.com: -0.7pp emirates.com -0.7pp
Positive bars: Gemini leans on the source more; negative: ChatGPT does.
Data table
Seriesgap
whatcar.com-1.1pp
youtube.com+1pp
mercedes-benz.com-0.9pp
gob.pe-0.8pp
which.co.uk-0.7pp
kia.com-0.7pp
fda.gov-0.7pp
emirates.com-0.7pp

Where they agree

1 sources sit in both models' top ten: which.co.uk.

Gemini's top sources

youtube.com 1.1%; reddit.com 0.9%; carwow.co.uk 0.4%; wikipedia.org 0.3%; theguardian.com 0.3%.

Figure 2Gemini — top sources
Gemini — top sources youtube.com: 1.1% youtube.com 1.1% reddit.com: 0.9% reddit.com 0.9% carwow.co.uk: 0.4% carwow.co.uk 0.4% wikipedia.org: 0.3% wikipedia.org 0.3% theguardian.com: 0.3% theguardian.com 0.3% moneysavingexpert.com: 0.3% moneysavingexpert.com 0.3% nih.gov: 0.2% nih.gov 0.2% google.com: 0.2% google.com 0.2% which.co.uk: 0.2% which.co.uk 0.2% trustpilot.com: 0.2% trustpilot.com 0.2%
Share of Gemini's 50,952 citations.
Data table
Seriesshare
youtube.com1.1%
reddit.com0.9%
carwow.co.uk0.4%
wikipedia.org0.3%
theguardian.com0.3%
moneysavingexpert.com0.3%
nih.gov0.2%
google.com0.2%
which.co.uk0.2%
trustpilot.com0.2%

ChatGPT's top sources

whatcar.com 1.1%; gob.pe 0.9%; which.co.uk 0.9%; mercedes-benz.com 0.9%; gov.uk 0.8%.

Figure 3ChatGPT — top sources
ChatGPT — top sources whatcar.com: 1.1% whatcar.com 1.1% gob.pe: 0.9% gob.pe 0.9% which.co.uk: 0.9% which.co.uk 0.9% mercedes-benz.com: 0.9% mercedes-benz.com 0.9% gov.uk: 0.8% gov.uk 0.8% kia.com: 0.8% kia.com 0.8% fda.gov: 0.8% fda.gov 0.8% hyundai.com: 0.8% hyundai.com 0.8% gov.sa: 0.7% gov.sa 0.7% tesla.com: 0.7% tesla.com 0.7%
Share of ChatGPT's 12,478 citations.
Data table
Seriesshare
whatcar.com1.1%
gob.pe0.9%
which.co.uk0.9%
mercedes-benz.com0.9%
gov.uk0.8%
kia.com0.8%
fda.gov0.8%
hyundai.com0.8%
gov.sa0.7%
tesla.com0.7%

Do they rank brands the same way?

Across recent analyses, Gemini and ChatGPT rank shared brands with a median correlation of 0.40; the median across all benchmarked model pairs is 0.41.

Figure 4Brand-ranking agreement by model pair
Brand-ranking agreement by model pair Google AIO × Google AI Mode: 0.6 Google AIO × Google AI Mode 0.6 Perplexity × ChatGPT: 0.5 Perplexity × ChatGPT 0.5 Gemini × Google AI Mode: 0.5 Gemini × Google AI Mode 0.5 Gemini × Google AIO: 0.5 Gemini × Google AIO 0.5 ChatGPT × Google AIO: 0.4 ChatGPT × Google AIO 0.4 Claude × Gemini: 0.4 Claude × Gemini 0.4 Perplexity × Meta AI: 0.4 Perplexity × Meta AI 0.4 Gemini × DeepSeek: 0.4 Gemini × DeepSeek 0.4 DeepSeek × Meta AI: 0.4 DeepSeek × Meta AI 0.4 Perplexity × Gemini: 0.4 Perplexity × Gemini 0.4 Perplexity × DeepSeek: 0.4 Perplexity × DeepSeek 0.4 Perplexity × Google AI Mode: 0.4 Perplexity × Google AI Mode 0.4 Grok × Google AI Mode: 0.4 Grok × Google AI Mode 0.4 ChatGPT × Meta AI: 0.4 ChatGPT × Meta AI 0.4 DeepSeek × Google AIO: 0.4 DeepSeek × Google AIO 0.4 Claude × Meta AI: 0.4 Claude × Meta AI 0.4 ChatGPT × Google AI Mode: 0.4 ChatGPT × Google AI Mode 0.4 Perplexity × Google AIO: 0.4 Perplexity × Google AIO 0.4 Gemini × ChatGPT: 0.4 Gemini × ChatGPT 0.4 Gemini × Grok: 0.4 Gemini × Grok 0.4 Gemini × Meta AI: 0.4 Gemini × Meta AI 0.4 DeepSeek × Google AI Mode: 0.4 DeepSeek × Google AI Mode 0.4 ChatGPT × Grok: 0.4 ChatGPT × Grok 0.4 ChatGPT × DeepSeek: 0.4 ChatGPT × DeepSeek 0.4 Grok × Google AIO: 0.4 Grok × Google AIO 0.4 Claude × Google AI Mode: 0.4 Claude × Google AI Mode 0.4 Claude × Perplexity: 0.4 Claude × Perplexity 0.4 Google AI Mode × Meta AI: 0.4 Google AI Mode × Meta AI 0.4 Claude × ChatGPT: 0.4 Claude × ChatGPT 0.4 Perplexity × Grok: 0.4 Perplexity × Grok 0.4 Grok × DeepSeek: 0.4 Grok × DeepSeek 0.4 Claude × Google AIO: 0.4 Claude × Google AIO 0.4 Claude × Grok: 0.3 Claude × Grok 0.3 Google AIO × Meta AI: 0.3 Google AIO × Meta AI 0.3 Claude × DeepSeek: 0.3 Claude × DeepSeek 0.3
Median Spearman rank correlation across shared analyses. 1 = identical brand order, 0 = unrelated.
Data table
Seriesmedian rho
Google AIO × Google AI Mode0.6
Perplexity × ChatGPT0.5
Gemini × Google AI Mode0.5
Gemini × Google AIO0.5
ChatGPT × Google AIO0.4
Claude × Gemini0.4
Perplexity × Meta AI0.4
Gemini × DeepSeek0.4
DeepSeek × Meta AI0.4
Perplexity × Gemini0.4
Perplexity × DeepSeek0.4
Perplexity × Google AI Mode0.4
Grok × Google AI Mode0.4
ChatGPT × Meta AI0.4
DeepSeek × Google AIO0.4
Claude × Meta AI0.4
ChatGPT × Google AI Mode0.4
Perplexity × Google AIO0.4
Gemini × ChatGPT0.4
Gemini × Grok0.4
Gemini × Meta AI0.4
DeepSeek × Google AI Mode0.4
ChatGPT × Grok0.4
ChatGPT × DeepSeek0.4
Grok × Google AIO0.4
Claude × Google AI Mode0.4
Claude × Perplexity0.4
Google AI Mode × Meta AI0.4
Claude × ChatGPT0.4
Perplexity × Grok0.4
Grok × DeepSeek0.4
Claude × Google AIO0.4
Claude × Grok0.3
Google AIO × Meta AI0.3
Claude × DeepSeek0.3

Source mix

Share of citations by source category, Gemini vs ChatGPT.

Figure 5Source mix: the tale of the tape
Source mix: the tale of the tapeGEMINI CHATGPT VSsocial platforms: Gemini 2.4%, ChatGPT 0.9% social platforms 2.4% 0.9% news publishers: Gemini 1.4%, ChatGPT 2.3% news publishers 1.4% 2.3% comparison & review sites: Gemini 1.4%, ChatGPT 3.2% comparison & review sites 1.4% 3.2% academic & research: Gemini 0.4%, ChatGPT 0.4% academic & research 0.4% 0.4% marketplaces: Gemini 1.2%, ChatGPT 1.1% marketplaces 1.2% 1.1% B2B research: Gemini 0.5%, ChatGPT 1.6% B2B research 0.5% 1.6% everything else: Gemini 92.6%, ChatGPT 90.5% everything else 92.6% 90.5% same scale both sides · max 92.6%
Share of each model’s own citations going to each source category. Both sides share one scale from the centre spine.
Data table
Seriessocial platformsnews publisherscomparison & review sitesacademic & researchmarketplacesB2B researcheverything else
Gemini2.4%1.4%1.4%0.4%1.2%0.5%92.6%
ChatGPT0.9%2.3%3.2%0.4%1.1%1.6%90.5%

Method & limitations

  • Measured across 63,430 citations captured by the platform in July 2026 — a large, continuously refreshed sample, not a census of AI answers.
  • Only domains cited across at least 2 independent projects are named.
  • Source preferences reflect the questions asked as well as each model’s retrieval behaviour — differences are descriptive, not a quality ranking.

How every figure on this page is counted, floored and reviewed: our methodology.