42,740
citations this week
9,403
model responses
+1.4pp
biggest gain, facebook.com
-0.5pp
biggest fall, moneysupermarket.com

Gaining ground

The week's gainers: facebook.com +1.4pp (1.4% → 2.9%, driven by Google AIO); instagram.com +0.6pp (0.5% → 1.1%, driven by Google AIO); youtube.com +0.6pp (2.8% → 3.4%); reddit.com +0.3pp (1.8% → 2.2%, driven by Gemini); tiktok.com +0.3pp (0.2% → 0.6%, driven by Google AIO); gob.ar +0.2pp (0.0% → 0.2%); wise.com +0.2pp (0.1% → 0.3%, driven by Gemini); gov.co +0.2pp (0.0% → 0.3%, driven by ChatGPT); boots.com +0.2pp (0.1% → 0.2%, driven by ChatGPT); expertreviews.co.uk +0.2pp (0.1% → 0.3%, driven by Grok).

Figure 1Citation share, week over week
Citation share, week over week○ w/c 31 Aug ● w/c 7 Sept facebook.com: 1.4% → 2.9% facebook.com 1.4% → 2.9% instagram.com: 0.5% → 1.1% instagram.com 0.5% → 1.1% youtube.com: 2.8% → 3.4% youtube.com 2.8% → 3.4% reddit.com: 1.8% → 2.2% reddit.com 1.8% → 2.2% tiktok.com: 0.2% → 0.6% tiktok.com 0.2% → 0.6% gob.ar: 0% → 0.2% gob.ar 0% → 0.2% moneysupermarket.com: 0.6% → 0.1% moneysupermarket.com 0.6% → 0.1% moneysavingexpert.com: 0.5% → 0.1% moneysavingexpert.com 0.5% → 0.1% carwow.co.uk: 0.4% → 0.1% carwow.co.uk 0.4% → 0.1% google.com: 0.8% → 0.4% google.com 0.8% → 0.4%
Share of all AI citations, w/c 31 Aug vs w/c 7 Sept. Rising rows gained share.
Data table
Seriesw/c 31 Augw/c 7 SeptChange
facebook.com1.4%2.9%+1.5pp
instagram.com0.5%1.1%+0.6pp
youtube.com2.8%3.4%+0.6pp
reddit.com1.8%2.2%+0.4pp
tiktok.com0.2%0.6%+0.4pp
gob.ar0%0.2%+0.2pp
moneysupermarket.com0.6%0.1%-0.5pp
moneysavingexpert.com0.5%0.1%-0.4pp
carwow.co.uk0.4%0.1%-0.3pp
google.com0.8%0.4%-0.4pp

Losing ground

The week's decliners: moneysupermarket.com -0.5pp (0.6% → 0.1%); moneysavingexpert.com -0.4pp (0.5% → 0.1%, driven by Gemini); carwow.co.uk -0.4pp (0.4% → 0.1%); google.com -0.4pp (0.8% → 0.4%); moneyhelper.org.uk -0.4pp (0.6% → 0.2%, driven by ChatGPT); gov.uk -0.3pp (0.7% → 0.4%, driven by ChatGPT); gocompare.com -0.3pp (0.4% → 0.1%); kia.com -0.3pp (0.4% → 0.1%, driven by ChatGPT); which.co.uk -0.3pp (0.6% → 0.3%); uswitch.com -0.2pp (0.2% → 0.1%, driven by Gemini).

Figure 2Week-over-week share change
Week-over-week share change facebook.com: +1.4pp facebook.com +1.4pp instagram.com: +0.6pp instagram.com +0.6pp youtube.com: +0.6pp youtube.com +0.6pp reddit.com: +0.3pp reddit.com +0.3pp tiktok.com: +0.3pp tiktok.com +0.3pp gob.ar: +0.2pp gob.ar +0.2pp wise.com: +0.2pp wise.com +0.2pp gov.co: +0.2pp gov.co +0.2pp boots.com: +0.2pp boots.com +0.2pp expertreviews.co.uk: +0.2pp expertreviews.co.uk +0.2pp uswitch.com: -0.2pp uswitch.com -0.2pp gov.uk: -0.3pp gov.uk -0.3pp gocompare.com: -0.3pp gocompare.com -0.3pp kia.com: -0.3pp kia.com -0.3pp which.co.uk: -0.3pp which.co.uk -0.3pp moneysavingexpert.com: -0.4pp moneysavingexpert.com -0.4pp carwow.co.uk: -0.4pp carwow.co.uk -0.4pp google.com: -0.4pp google.com -0.4pp moneyhelper.org.uk: -0.4pp moneyhelper.org.uk -0.4pp moneysupermarket.com: -0.5pp moneysupermarket.com -0.5pp
Percentage-point change in citation share. Green gained, red lost.
Data table
SeriesΔ share
facebook.com+1.4pp
instagram.com+0.6pp
youtube.com+0.6pp
reddit.com+0.3pp
tiktok.com+0.3pp
gob.ar+0.2pp
wise.com+0.2pp
gov.co+0.2pp
boots.com+0.2pp
expertreviews.co.uk+0.2pp
uswitch.com-0.2pp
gov.uk-0.3pp
gocompare.com-0.3pp
kia.com-0.3pp
which.co.uk-0.3pp
moneysavingexpert.com-0.4pp
carwow.co.uk-0.4pp
google.com-0.4pp
moneyhelper.org.uk-0.4pp
moneysupermarket.com-0.5pp
Figure 3This week's movers, all of them
This week's movers, all of them 20 items · dot area = volume-1.6pp-0.8pp0pp+0.8pp+1.6ppmoneysupermarket.com: -0.5pp moneysavingexpert.com: -0.4pp carwow.co.uk: -0.4pp google.com: -0.4pp moneyhelper.org.uk: -0.4pp gov.uk: -0.3pp gocompare.com: -0.3pp kia.com: -0.3pp which.co.uk: -0.3pp uswitch.com: -0.2pp gob.ar: +0.2pp wise.com: +0.2pp gov.co: +0.2pp boots.com: +0.2pp expertreviews.co.uk: +0.2pp reddit.com: +0.3pp tiktok.com: +0.3pp instagram.com: +0.6pp youtube.com: +0.6pp facebook.com: +1.4pp moneysupermarket.com -0.5pp facebook.com +1.4pp
Each dot is one domain; horizontal position is its exact share change, w/c 31 Aug → w/c 7 Sept. Dot area is citation volume; the vertical spread is layout only.
Data table
SeriesValue
facebook.com+1.4pp
instagram.com+0.6pp
youtube.com+0.6pp
reddit.com+0.3pp
tiktok.com+0.3pp
gob.ar+0.2pp
wise.com+0.2pp
gov.co+0.2pp
boots.com+0.2pp
expertreviews.co.uk+0.2pp
moneysupermarket.com-0.5pp
moneysavingexpert.com-0.4pp
carwow.co.uk-0.4pp
google.com-0.4pp
moneyhelper.org.uk-0.4pp
gov.uk-0.3pp
gocompare.com-0.3pp
kia.com-0.3pp
which.co.uk-0.3pp
uswitch.com-0.2pp
Figure 4Top-50 sources retained this week
Top-50 sources retained this weekGrok: 0 of 50 Grok Claude: 10 of 50 Claude Google AIO: 12 of 50 Google AIO Google AI Mode: 13 of 50 Google AI Mode ChatGPT: 14 of 50 ChatGPT Gemini: 16 of 50 Gemini
One brick per domain in each model’s top 50. Solid bricks stayed from last week; hollow ones churned out.
Data table
SeriesRetained of 50
Grok0%
Claude20%
Google AIO24%
Google AI Mode26%
ChatGPT28%
Gemini32%

Method & limitations

  • Shares are of all citations captured by the platform that week (42,740 citations, 9,403 responses), a large, continuously refreshed sample, not a census of AI answers.
  • Only domains cited across at least 2 independent projects AND clearing 25 citations in both weeks qualify, a domain appearing from zero reflects new monitoring coverage, not a genuine move, and is excluded. Movement of ±0.2pp or less is treated as noise.
  • Week-over-week movement is descriptive, not causal, a spike can reflect model behaviour, news cycles, or the mix of questions asked.

How every figure on this page is counted, floored and reviewed: our methodology.

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