34,876
Claude total citations in July 2026
61,142
Perplexity total citations in July 2026
2.8%
youtube.com share of Perplexity citations

Perplexity relies heavily on video and social domains

Perplexity shows a strong preference for social and video platforms in its source selection. youtube.com leads its top domains with a share of 2.8% out of 61,142 total citations in July 2026. Other social platforms follow closely, with facebook.com taking 1.9% and instagram.com taking 1.8% of total citations.

Figure 1Perplexity — top sources
Perplexity — top sources youtube.com: 2.8% youtube.com 2.8% facebook.com: 1.9% facebook.com 1.9% instagram.com: 1.8% instagram.com 1.8% reddit.com: 1.5% reddit.com 1.5% linkedin.com: 1% linkedin.com 1% tiktok.com: 0.4% tiktok.com 0.4% rankingdecoches.com: 0.3% rankingdecoches.com 0.3% trustpilot.com: 0.3% trustpilot.com 0.3% wikipedia.org: 0.3% wikipedia.org 0.3% carwow.co.uk: 0.3% carwow.co.uk 0.3%
Share of Perplexity's 61,142 citations.
Data table
Seriesshare
youtube.com2.8%
facebook.com1.9%
instagram.com1.8%
reddit.com1.5%
linkedin.com1%
tiktok.com0.4%
rankingdecoches.com0.3%
trustpilot.com0.3%
wikipedia.org0.3%
carwow.co.uk0.3%

Claude favours encyclopaedic and reference sources

Claude demonstrates a distinct reading habit focused on reference and informational repositories. wikipedia.org is Claude's most-cited source, capturing 0.6% of its 34,876 citations in July 2026. Academic and research domains also feature, with arxiv.org securing 84 citations.

Figure 2Claude — top sources
Claude — top sources wikipedia.org: 0.6% wikipedia.org 0.6% yahoo.com: 0.3% yahoo.com 0.3% nih.gov: 0.3% nih.gov 0.3% aol.com: 0.3% aol.com 0.3% forbes.com: 0.2% forbes.com 0.2% arxiv.org: 0.2% arxiv.org 0.2% statista.com: 0.2% statista.com 0.2% usnews.com: 0.2% usnews.com 0.2% mordorintelligence.com: 0.2% mordorintelligence.com 0.2% ensun.io: 0.2% ensun.io 0.2%
Share of Claude's 34,876 citations.
Data table
Seriesshare
wikipedia.org0.6%
yahoo.com0.3%
nih.gov0.3%
aol.com0.3%
forbes.com0.2%
arxiv.org0.2%
statista.com0.2%
usnews.com0.2%
mordorintelligence.com0.2%
ensun.io0.2%

Minimal common ground in top cited domains

Comparing the two models reveals limited overlap in their primary citation choices. wikipedia.org stands as the single common ground domain explicitly shared between the top datasets. The gap between youtube.com sits at -2.7 percentage points, reflecting divergent underlying citation architectures.

Figure 3Share gap: Claude minus Perplexity
Share gap: Claude minus Perplexity youtube.com: -2.7pp youtube.com -2.7pp instagram.com: -1.8pp instagram.com -1.8pp facebook.com: -1.7pp facebook.com -1.7pp reddit.com: -1.5pp reddit.com -1.5pp linkedin.com: -0.8pp linkedin.com -0.8pp wikipedia.org: +0.3pp wikipedia.org +0.3pp aol.com: +0.3pp aol.com +0.3pp moneysupermarket.com: -0.3pp moneysupermarket.com -0.3pp
Positive bars: Claude leans on the source more; negative: Perplexity does.
Data table
Seriesgap
youtube.com-2.7pp
instagram.com-1.8pp
facebook.com-1.7pp
reddit.com-1.5pp
linkedin.com-0.8pp
wikipedia.org+0.3pp
aol.com+0.3pp
moneysupermarket.com-0.3pp
Figure 4Source mix by category
Share of each model’s citations going to each source category.
Data table
Seriessocial platformsnews publisherscomparison & review sitesacademic & researchmarketplacesB2B researcheverything else
Claude1%1.3%1%0.8%1%0.9%94%
Perplexity9.6%1.8%1.7%0.4%1.2%0.5%84.9%

Method & limitations

  • Data represents observed citations from July 2026 and does not imply direct partnership or causation with cited domains.
  • Category mix percentages are rounded summaries of overall model behaviour.

How every figure on this page is counted, floored and reviewed: our methodology.

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