Series archive
Desire Movers
Every edition of Desire Movers will collect here, newest first. Nothing has published yet.
Every edition
Each edition covers one complete period. Figures are computed when the edition is generated and never change afterwards.
No editions of this series have published yet; the living leaderboards are already up to date.
Where next
This archive collects one series. The live boards below carry the same measurements, updated continuously rather than per edition.
Other seriesCitation MoversModel vs ModelWhat Gets CitedAI Citations ReportAds in AIWeb AI Access ReportWhat AI Asks the WebHow AI Sources Differ by CountryHow AI WantsThe Desire Atlas
Live leaderboard
The GEO Index
The websites AI search cites most — every model aggregated, with weekly movers and per-model and per-market editions.
Updated hourly
Live leaderboard
The AI Desire Index
What AI assistants want from a brand: attraction, affinity and attachment for every brand in every category, indexed and refreshed weekly.
Refreshed weekly
Data story
The Category Report
How AI shops for Britain: the brands ChatGPT, Claude and Gemini actually recommend across 20 consumer categories, told as an animated story.
Refreshed weekly
Live leaderboards
The Category Index
The board behind the story — every category ranked: brand visibility, citation share and how often a read page actually gets cited.
Refreshed weekly
Explorer
The AI Source Index
Dig into which sources each model trusts, filterable by market — compiled into a quarterly report you can download as PowerPoint or PDF.
Updated hourly
Reference
Methodology
How every number is measured: real AI answers, counted not estimated, with sample sizes and limitations stated on every page.
The rules behind it all
Start here
Insights overview
The whole picture in one page: every live board, every data story and every published analysis, with what each one answers.
The map of everything