How BrandInsightAI works

The journey from a brand to a prioritised content plan, in seven stages: define, ask, capture, understand, diagnose, create and measure. Worked example: Apple in the UK.

Define

Your brand and competitors, the category, the audiences that matter and the demand behind them.

Ask

A prompt set built from that demand, run across nine AI models — ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Google AI Overview, Google AI Mode and Meta AI — including the hidden searches each model fans out to.

Capture and understand

Every citation each answer leaned on, who owns those sources, and how the models perceive the brand.

Diagnose

An AI visibility score against the competitor set, the gaps behind it, and the fate of every page the models read but did not cite.

Create and measure

Citation and site audits, content briefs for the pages that would earn a mention, and week-over-week trends to show the impact.

See also the FAQ and the free AI Source Bias Index.

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